Michael Ko
12 Jun 2025
Orange.fr is rolling out new email deliverability guidelines in August 2025, following in the footsteps of Google and Yahoo. As an email sender, you need to be prepared for these changes, which include mandatory SPF, DKIM, and DMARC authentication, a lower spam complaint threshold of 0.6%, and the requirement for a one-click unsubscribe. This blog post breaks down what these updates from Orange mean for your email program and provides actionable steps you can take now to ensure your emails continue to land in the inbox.
Matthew Whittaker
11 Jun 2025
A DKIM body hash mismatch occurs when the content of an email is altered after it has been sent, causing it to fail DKIM authentication. This is a common issue that can negatively impact email deliverability.
Matthew Whittaker
10 Jun 2025
Confused about which special characters are safe to use in email addresses? This comprehensive guide breaks down the rules of RFC 5322 versus the real-world practices of major email providers like Gmail, Yahoo, and Outlook. Learn how using technically valid but unsupported characters can lead to hard bounces, damage your sender reputation, and impact your email deliverability. Discover the best practices for email address validation to maintain a clean list and ensure your campaigns land in the inbox.
Michael Ko
8 Jun 2025
Struggling with a bad domain reputation? Learn exactly how long it takes to recover your email deliverability with real-world case studies. See the step-by-step process to take your reputation from "Bad" to "High" in as little as one month.
Michael Ko
26 Feb 2025
Let's explore the exact steps needed to diagnose and fix deliverability problems. I'll share practical insights from my experience implementing authentication protocols, optimizing sending infrastructure, and monitoring the key metrics that determine whether your emails make it to their destination.
Matthew Whittaker
16 Feb 2025
Email marketing databases degrade by 22.5% every year. This isn't just another statistic - it fundamentally changes how we should think about email deliverability rates. The traditional benchmark of 95% delivery rate, long considered the gold standard, needs a serious reality check.
Michael Ko
16 Feb 2025
Recent data paints a complex picture of global email deliverability. Current inbox placement rates sit just below 85%, with notable regional variations. European senders lead the pack with 91% delivery success, while Asia Pacific regions face greater challenges at 78%. The latest Gmail and Yahoo requirements have added another layer of complexity, with 23% of senders reporting increased delivery hurdles.
Matthew Whittaker
16 Feb 2025
Our analysis reveals that only 79.6% of legitimate emails reach their final destination. What's particularly troubling is that 88% of senders misunderstand what email deliverability rates actually measure, leading them to focus on the wrong optimization strategies.
Michael Ko
15 Feb 2025
A healthy deliverability rate should range between 90% to 98%, yet I've discovered many businesses operate below 80% without realizing it. This isn't just a minor concern - it's a serious red flag that demands attention.
Matthew Whittaker
15 Feb 2025
In this guide, you'll learn exactly how to run an email deliverability test, from basic spam filter checks to advanced inbox placement verification. We'll walk you through a proven checklist that helps ensure your emails land where they belong - in your recipients' inboxes.
Michael Ko
15 Feb 2025
This detailed guide will show you proven ways to boost your email deliverability. You'll learn everything from basic authentication setup to content optimization techniques that work.
Matthew Whittaker
15 Feb 2025
This piece shows you how to boost your domain reputation through Google Postmaster Tools. You'll discover ways to access key data about your domain's performance, understand reputation scores, and use proven tactics to improve your email deliverability.
Michael Ko
14 Feb 2025
Master Google Postmaster Tools domain reputation with our comprehensive guide. Learn to improve email deliverability and boost your marketing success.
Matthew Whittaker
5 Feb 2025
In this guide, we’ll explore actionable strategies on how to increase click through rate email and boost your email performance. Whether you’re new to email marketing or looking to refine your existing strategy, this comprehensive article covers everything you need to know.
Michael Ko
28 Sep 2024
Are your important emails ending up in spam folders instead of inboxes? Discover the common reasons why emails are marked as spam and learn effective solutions to ensure your messages reach their intended audience.
Michael Ko
24 Sep 2024
The Ultimate Guide to Google Postmaster Tools V2: explore its compliance features, simplified dashboard, and spam insights. Improve your email deliverability today
Michael Ko
22 Sep 2024
Discover the new Google Postmaster Tools V2 Spam Rate Dashboard. Gain precise spam insights to boost email deliverability and optimize your campaigns.