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        <title>Suped Blog</title>
        <link>https://www.suped.com</link>
        <description>Stay informed with product updates, company news, and insights on how to analyze and improve email deliverability.</description>
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        <item>
            <title><![CDATA[NCSC Mail Check Is Shutting Down - Here Is What to Do Next]]></title>
            <link>https://www.suped.com/blog/ncsc-mail-check-is-shutting-down-here-is-what-to-do-next</link>
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            <pubDate>Mon, 02 Mar 2026 04:36:00 GMT</pubDate>
            <content:encoded><![CDATA[The UK National Cyber Security Centre fully retires its Mail Check service on March 31, 2026. This post explains what you need to do right now to replace your lost DMARC reporting and how to migrate your domains to Suped before the deadline.]]></content:encoded>
            <author>Matthew Whittaker</author>
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            <title><![CDATA[Laposte Cuts Tolerance in Half: New 0.5% Spam Complaint Rate Starts Feb 2nd]]></title>
            <link>https://www.suped.com/blog/laposte-cuts-tolerance-in-half-new-0-5-spam-complaint-rate-starts-feb-2nd</link>
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            <pubDate>Mon, 19 Jan 2026 23:40:00 GMT</pubDate>
            <content:encoded><![CDATA[Laposte is tightening its email delivery rules starting February 2nd, 2026. The tolerated complaint rate is dropping from 1% to 0.5%. Learn what this means for your deliverability and how to stay out of the spam folder in this urgent update.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[DSI SMB1001:2026 DMARC and Email Security Updates Explained]]></title>
            <link>https://www.suped.com/blog/dsi-smb1001-2026-dmarc-and-email-security-updates-explained</link>
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            <pubDate>Sun, 11 Jan 2026 03:48:00 GMT</pubDate>
            <content:encoded><![CDATA[The DSI SMB1001:2026 standard now mandates strict DMARC enforcement (p=reject or p=quarantine) for Gold certification. Learn what the new Silver and Gold email security controls mean for your business, why SPF alone is no longer enough, and how to safely implement these changes without breaking your email deliverability.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Google Postmaster Tools Domain Reputation and IP Reputation Have Been Discontinued]]></title>
            <link>https://www.suped.com/blog/google-postmaster-tools-domain-reputation-and-ip-reputation-have-been-discontinued</link>
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            <pubDate>Tue, 28 Oct 2025 05:50:00 GMT</pubDate>
            <content:encoded><![CDATA[Google is retiring the Domain and IP Reputation dashboards from Postmaster Tools. This signals a major shift in email deliverability. Learn why this is happening, what it means for senders, and how to focus on the new metrics that matter: DMARC authentication and user-reported spam rates.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Google Postmaster Tools V2: "Manage Domains" is Now Live!]]></title>
            <link>https://www.suped.com/blog/google-postmaster-tools-v2-manage-domains-is-now-live</link>
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            <pubDate>Fri, 15 Aug 2025 01:23:00 GMT</pubDate>
            <content:encoded><![CDATA[Google is rolling out a new version of its essential Postmaster Tools, and the first piece is live: a dedicated "Manage Domains" page. Discover our first impressions of the new interface, why this update is a crucial step forward for email senders, and what we're hoping to see next, including the long-awaited API.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Gmail launches "Manage subscriptions" directly in Gmail - everything you need to know]]></title>
            <link>https://www.suped.com/blog/gmail-launches-manage-subscriptions-directly-in-gmail-everything-you-need-to-know</link>
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            <pubDate>Mon, 14 Jul 2025 22:45:00 GMT</pubDate>
            <content:encoded><![CDATA[Gmail's new "Manage Subscriptions" feature is here, making it easier than ever for users to unsubscribe. Is this a threat to email marketers? Absolutely not. Learn why this change is a gift for good senders, how it improves your email deliverability by encouraging list hygiene, and why making unsubscribing easy is the smartest strategy for building a more engaged and profitable audience.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Yahoo announces changes to AT&T mail routing]]></title>
            <link>https://www.suped.com/blog/yahoo-announces-changes-to-at-and-t-mail-routing</link>
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            <pubDate>Thu, 26 Jun 2025 22:15:00 GMT</pubDate>
            <content:encoded><![CDATA[Starting this week, AT&T is updating its MX records to point directly to Yahoo's servers. This change means all incoming emails for AT&T domains will now be routed directly through Yahoo, which will serve as the new gateway, eliminating the previous separate gateway system.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Orange.fr Postmaster is Tightening the Screws: What Their August 2025 Deliverability Updates Mean for You]]></title>
            <link>https://www.suped.com/blog/orange-fr-postmaster-is-tightening-the-screws-what-their-august-2025-deliverability-updates-mean-for-you</link>
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            <pubDate>Thu, 12 Jun 2025 23:19:00 GMT</pubDate>
            <content:encoded><![CDATA[Orange.fr is rolling out new email deliverability guidelines in August 2025, following in the footsteps of Google and Yahoo. As an email sender, you need to be prepared for these changes, which include mandatory SPF, DKIM, and DMARC authentication, a lower spam complaint threshold of 0.6%, and the requirement for a one-click unsubscribe. This blog post breaks down what these updates from Orange mean for your email program and provides actionable steps you can take now to ensure your emails continue to land in the inbox.]]></content:encoded>
            <author>Michael Ko</author>
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        <item>
            <title><![CDATA[How to fix DKIM body hash mismatch failures]]></title>
            <link>https://www.suped.com/blog/how-to-fix-dkim-body-hash-mismatch-failures</link>
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            <pubDate>Wed, 11 Jun 2025 03:54:00 GMT</pubDate>
            <content:encoded><![CDATA[A DKIM body hash mismatch occurs when the content of an email is altered after it has been sent, causing it to fail DKIM authentication. This is a common issue that can negatively impact email deliverability.]]></content:encoded>
            <author>Matthew Whittaker</author>
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        <item>
            <title><![CDATA[What RFC 5322 Says vs. What Actually Works]]></title>
            <link>https://www.suped.com/blog/what-rfc-5322-says-vs-what-actually-works</link>
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            <pubDate>Tue, 10 Jun 2025 03:54:00 GMT</pubDate>
            <content:encoded><![CDATA[Confused about which special characters are safe to use in email addresses? This comprehensive guide breaks down the rules of RFC 5322 versus the real-world practices of major email providers like Gmail, Yahoo, and Outlook. Learn how using technically valid but unsupported characters can lead to hard bounces, damage your sender reputation, and impact your email deliverability. Discover the best practices for email address validation to maintain a clean list and ensure your campaigns land in the inbox.]]></content:encoded>
            <author>Matthew Whittaker</author>
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        </item>
        <item>
            <title><![CDATA[How long does it take to recover domain reputation from Bad/Low to High]]></title>
            <link>https://www.suped.com/blog/how-long-does-it-take-to-recover-domain-reputation-from-bad-low-to-high</link>
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            <pubDate>Sun, 08 Jun 2025 04:02:00 GMT</pubDate>
            <content:encoded><![CDATA[Struggling with a bad domain reputation? Learn exactly how long it takes to recover your email deliverability with real-world case studies. See the step-by-step process to take your reputation from "Bad" to "High" in as little as one month.]]></content:encoded>
            <author>Michael Ko</author>
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        <item>
            <title><![CDATA[Email Deliverability Issues: Getting Your Messages to the Inbox in 2025]]></title>
            <link>https://www.suped.com/blog/email-deliverability-issues-getting-your-messages-to-the-inbox-in-2025</link>
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            <pubDate>Wed, 26 Feb 2025 10:50:00 GMT</pubDate>
            <content:encoded><![CDATA[Let's explore the exact steps needed to diagnose and fix deliverability problems. I'll share practical insights from my experience implementing authentication protocols, optimizing sending infrastructure, and monitoring the key metrics that determine whether your emails make it to their destination.]]></content:encoded>
            <author>Michael Ko</author>
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        <item>
            <title><![CDATA[Email Deliverability: Why 95% Success Rate No Longer Cuts It]]></title>
            <link>https://www.suped.com/blog/email-deliverability-why-95-success-rate-no-longer-cuts-it</link>
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            <pubDate>Sun, 16 Feb 2025 00:38:00 GMT</pubDate>
            <content:encoded><![CDATA[Email marketing databases degrade by 22.5% every year. This isn't just another statistic - it fundamentally changes how we should think about email deliverability rates. The traditional benchmark of 95% delivery rate, long considered the gold standard, needs a serious reality check.]]></content:encoded>
            <author>Matthew Whittaker</author>
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        <item>
            <title><![CDATA[Boost Email Deliverability Rates: Technical Solutions from Top Performing Senders]]></title>
            <link>https://www.suped.com/blog/boost-email-deliverability-rates-technical-solutions-from-top-performing-senders</link>
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            <pubDate>Sun, 16 Feb 2025 00:06:00 GMT</pubDate>
            <content:encoded><![CDATA[Recent data paints a complex picture of global email deliverability. Current inbox placement rates sit just below 85%, with notable regional variations. European senders lead the pack with 91% delivery success, while Asia Pacific regions face greater challenges at 78%. The latest Gmail and Yahoo requirements have added another layer of complexity, with 23% of senders reporting increased delivery hurdles.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Email Deliverability Report 2025: New Data Shows 43% of Businesses Missing Inbox]]></title>
            <link>https://www.suped.com/blog/email-deliverability-report-2025-new-data-shows-43-of-businesses-missing-inbox</link>
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            <pubDate>Sun, 16 Feb 2025 00:05:00 GMT</pubDate>
            <content:encoded><![CDATA[Our analysis reveals that only 79.6% of legitimate emails reach their final destination. What's particularly troubling is that 88% of senders misunderstand what email deliverability rates actually measure, leading them to focus on the wrong optimization strategies.]]></content:encoded>
            <author>Matthew Whittaker</author>
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        <item>
            <title><![CDATA[Why Your Email Deliverability Rate Is Wrong: Hidden Factors Most Marketers Miss]]></title>
            <link>https://www.suped.com/blog/why-your-email-deliverability-rate-is-wrong-hidden-factors-most-marketers-miss</link>
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            <pubDate>Sat, 15 Feb 2025 23:58:00 GMT</pubDate>
            <content:encoded><![CDATA[Stop celebrating a 99% email delivery rate. It’s a vanity metric. The real question is: are your emails landing in the inbox or the spam folder? From email authentication to sender reputation, I'll give you the insights you need to take back control of your email deliverability and start seeing real results.]]></content:encoded>
            <author>Michael Ko</author>
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        </item>
        <item>
            <title><![CDATA[How to Run an Email Deliverability Test: A Proven Checklist]]></title>
            <link>https://www.suped.com/blog/how-to-run-an-email-deliverability-test-a-proven-checklist</link>
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            <pubDate>Sat, 15 Feb 2025 20:23:56 GMT</pubDate>
            <content:encoded><![CDATA[In this guide, you'll learn exactly how to run an email deliverability test, from basic spam filter checks to advanced inbox placement verification. We'll walk you through a proven checklist that helps ensure your emails land where they belong - in your recipients' inboxes.]]></content:encoded>
            <author>Matthew Whittaker</author>
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            <title><![CDATA[Why Your Emails Fail: Expert Guide to Improve Email Deliverability [2025]]]></title>
            <link>https://www.suped.com/blog/why-your-emails-fail-expert-guide-to-improve-email-deliverability-2025</link>
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            <pubDate>Sat, 15 Feb 2025 09:53:00 GMT</pubDate>
            <content:encoded><![CDATA[Struggling with emails landing in spam? Learn the essentials of technical authentication like DMARC, how to maintain a pristine sender reputation, and why list engagement is your golden ticket to the inbox. Stop guessing and start landing your emails where they belong.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[How to Improve Domain Reputation Using Google Postmaster Tools [2025 Guide]]]></title>
            <link>https://www.suped.com/blog/how-to-improve-domain-reputation-using-google-postmaster-tools-2025-guide</link>
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            <pubDate>Sat, 15 Feb 2025 00:54:00 GMT</pubDate>
            <content:encoded><![CDATA[This piece shows you how to boost your domain reputation through Google Postmaster Tools. You'll discover ways to access key data about your domain's performance, understand reputation scores, and use proven tactics to improve your email deliverability.]]></content:encoded>
            <author>Matthew Whittaker</author>
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            <title><![CDATA[Google Postmaster Tools Domain Reputation: The Ultimate Guide for Email Marketers]]></title>
            <link>https://www.suped.com/blog/google-postmaster-tools-domain-reputation-the-ultimate-guide-for-email-marketers</link>
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            <pubDate>Fri, 14 Feb 2025 10:40:00 GMT</pubDate>
            <content:encoded><![CDATA[Master Google Postmaster Tools domain reputation with our comprehensive guide. Learn to improve email deliverability and boost your marketing success.]]></content:encoded>
            <author>Michael Ko</author>
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        </item>
        <item>
            <title><![CDATA[How to Increase Email Click Through Rate [Step By Step Guide]]]></title>
            <link>https://www.suped.com/blog/how-to-increase-email-click-through-rate-step-by-step-guide</link>
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            <pubDate>Wed, 05 Feb 2025 07:13:00 GMT</pubDate>
            <content:encoded><![CDATA[Boost your email marketing ROI with our step-by-step guide to increasing your email click-through rate. Learn expert tips on personalization, compelling calls-to-action, and the crucial role of email deliverability.]]></content:encoded>
            <author>Matthew Whittaker</author>
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            <title><![CDATA[Why Your Emails Are Going to Spam in 2024 and How to Fix It]]></title>
            <link>https://www.suped.com/blog/why-your-emails-are-going-to-spam-in-2024-and-how-to-fix-it</link>
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            <pubDate>Sat, 28 Sep 2024 21:06:00 GMT</pubDate>
            <content:encoded><![CDATA[This guide breaks down the essential steps to fix your spam issues, including setting up DMARC, SPF, and DKIM, maintaining a good sender reputation, and complying with the new one-click unsubscribe rule.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Ultimate Guide to Google Postmaster Tools V2]]></title>
            <link>https://www.suped.com/blog/ultimate-guide-to-google-postmaster-tools-v2</link>
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            <pubDate>Tue, 24 Sep 2024 20:38:00 GMT</pubDate>
            <content:encoded><![CDATA[The Ultimate Guide to Google Postmaster Tools V2: explore its compliance features, simplified dashboard, and spam insights. Improve your email deliverability today]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[Understanding Google Postmaster Tools V2 Spam Rate Dashboard]]></title>
            <link>https://www.suped.com/blog/understanding-google-postmaster-tools-v2-spam-rate-dashboard</link>
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            <pubDate>Sun, 22 Sep 2024 01:22:00 GMT</pubDate>
            <content:encoded><![CDATA[Discover the new Google Postmaster Tools V2 Spam Rate Dashboard. Gain precise spam insights to boost email deliverability and optimize your campaigns. ]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[New Gmail Bulk Sender Compliance Updates - November 2025]]></title>
            <link>https://www.suped.com/blog/new-gmail-bulk-sender-compliance-updates-november-2025</link>
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            <pubDate>Tue, 04 Nov 2025 05:48:00 GMT</pubDate>
            <content:encoded><![CDATA[Gmail's grace period is over. As of November 2025, active enforcement of sender requirements is live, with non-compliant emails facing temporary or permanent rejections. Learn what this means for your email deliverability and the exact steps you need to take right now to avoid being blocked.]]></content:encoded>
            <author>Michael Ko</author>
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            <title><![CDATA[How To Comply With Outlook's New Sender Requirements]]></title>
            <link>https://www.suped.com/blog/how-to-comply-with-outlook-s-new-sender-requirements</link>
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            <pubDate>Sat, 05 Apr 2025 10:22:00 GMT</pubDate>
            <content:encoded><![CDATA[On April 3rd 2025, Microsoft announced new authentication requirements specifically targeting domains sending over 5,000 emails per day to consumer inboxes such as Outlook.com, Hotmail.com, and Live.com.]]></content:encoded>
            <author>Michael Ko</author>
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