The idea for Suped came from Michael's firsthand experience leading email marketing at a startup. After going through the painful process of learning about email deliverability from scratch and making every mistake in the book, we realized there was an opportunity to create something better than the existing solutions.

Existing tools in the market are fragmented, cost-prohibitive, and overly complex. We believe businesses shouldn't need to hire expensive consultants or struggle with technical jargon to ensure their emails reach their customers' inboxes.