Several factors can contribute to Google Postmaster Tools domain reputation data not updating. These include ongoing outages that Google may eventually backfill, and Google may delay addressing the issue if it doesn't affect core Gmail functionality, Google is aware of the problem. Missing IP reputation data may stem from DKIM signature issues or authorization token problems. Temporary glitches or changes in email sending practices, and authentication issues (SPF, DKIM, DMARC). The tool requires a significant daily email volume (hundreds or thousands) to display data; low volumes won't register, also, it will take time for domain reputation to build up.. Inconsistencies might arise from Google's internal data processing variations, therefore domain data may not show correct deliverability. Fluctuations can also result from Gmail's filtering algorithms; therefore, overall inbox placement should be monitored instead of solely relying on domain reputation data. Authentication reports should be checked to ensure up-to-date data. Data is aggregated and may not be available in real-time.
5 marketer opinions
Several factors can contribute to Google Postmaster Tools domain reputation data not updating. These include ongoing outages that Google may eventually backfill, temporary glitches or changes in email sending practices, authentication issues (SPF, DKIM, DMARC), low email volume that doesn't meet the minimum threshold for data reporting, and the time it takes for a domain to build up enough history and reputation to be tracked.
Marketer view
Email marketer from Reddit suggests that the delay could be due to a recent change in email sending practices or a temporary glitch on Google's end. Also suggests checking if authentication is setup correctly.
23 Sep 2024 - Reddit
Marketer view
Email marketer from Google Support Community suggests that data delays in Google Postmaster Tools can occur and advises checking the data again after 24-48 hours to see if it has updated.
27 Nov 2021 - Google Support Community
6 expert opinions
Several factors can contribute to Google Postmaster Tools domain reputation data not updating. Google may delay addressing the issue if it doesn't affect core Gmail functionality. Google is aware of the problem and is working on resolution. Missing IP reputation data may stem from DKIM signature issues or authorization token problems. Inconsistencies might arise from Google's internal data processing variations, thus the data might not accurately reflect actual deliverability. Fluctuations can also result from Gmail's filtering algorithms; therefore, overall inbox placement should be monitored instead of solely relying on domain reputation data. Authentication reports should be checked to ensure up-to-date data.
Expert view
Expert from Email Geeks mentions that Google was informed about the issue on 12/21 and multiple people have reached out, expressing hope for resolution.
30 Oct 2022 - Email Geeks
Expert view
Marketer from Email Geeks recommends checking the authentication report to ensure everything is working to confirm up-to-date data in Google Postmaster Tools.
11 Oct 2022 - Email Geeks
3 technical articles
According to Google's official documentation, domain reputation data in Google Postmaster Tools may not update in real-time due to aggregation and processing delays. The tool requires a significant daily email volume (hundreds or thousands) to display data; low volumes won't register. Proper authentication (SPF, DKIM, DMARC) is also critical; missing or misconfigured authentication can lead to incomplete or delayed data.
Technical article
Documentation from Google explains that data in Google Postmaster Tools is aggregated and may not be available in real-time. There may be processing delays and depending on volume will affect how long it takes to register and update.
9 Nov 2024 - Google Documentation
Technical article
Documentation from Google states that Google Postmaster Tools only displays data when a significant volume of email (hundreds if not thousands) is sent from a domain on a daily basis. Low volumes might not register.
9 Nov 2021 - Google Documentation
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