Summary
BIMI logo display issues on Yahoo are multifaceted. Key factors include DMARC enforcement (p=reject or p=quarantine) on both the main domain and any sending subdomains, ensuring the DMARC domain aligns with the 'From:' header, and obtaining a Verified Mark Certificate (VMC). The SVG logo must adhere to Yahoo's specific formatting requirements, and all DNS records (SPF, DKIM, DMARC, and BIMI) must be valid. Yahoo also evaluates sender volume and reputation, which can delay logo display even with correct technical setup. DNS propagation delays, and incorrect BIMI record syntax are also possible culprits. If all configurations appear correct, contacting Yahoo support is recommended. Finally remember its only for bulk mail, and the evolving nature of BIMI means its adoption can be delayed. Even a rebranding could be the reason why it's not showing up.
Key findings
- DMARC Enforcement: DMARC must be enforced (p=reject or p=quarantine) on both the main domain and any sending subdomains.
- DMARC/From: Alignment: The domain used in the DMARC record must match the domain used in the 'From:' header of your emails.
- Verified Mark Certificate (VMC): A VMC from a recognized certificate authority is required for Yahoo to display the BIMI logo.
- SVG Format Requirements: The SVG logo must be formatted according to Yahoo's specific SVG P/S requirements. Validate using a BIMI validator tool.
- DNS Record Validation: All DNS records (SPF, DKIM, DMARC, and BIMI) must be correctly configured and validated to ensure deliverability.
- Volume & Reputation: Yahoo evaluates email volume and sender reputation which may delay BIMI logo display even with correct setup.
- DNS Propagation & Syntax: Check for DNS propagation delays. Verify BIMI record syntax for errors using online validators.
- Yahoo Support: If issues persist, contact Yahoo support to check for compliance issues or filter problems.
- Bulk Mailing: BIMI is used for bulk mailings, not personal email.
- Evolving BIMI Adoption: The deployment of BIMI is still developing so you might have to wait.
Key considerations
- Check Subdomain DMARC Policy: If using a subdomain, make sure its DMARC is also strictly enforced.
- Validate SVG format: Double check that your SVG logo is valid.
- Consider reputation impact: Take into account that sender volume and reputation is a factor.
- Ensure the BIMI records point to the right place: Make sure your BIMI DNS records are valid
- Contact Yahoo support: Reach out to Yahoo’s support team.
- Consider it might take time to show up: BIMI adoption is still evolving.
- Rebranding: The yahoo rebranding can affect Yahoo's requirements for BIMI logo.
What email marketers say
11 marketer opinions
Several factors can cause a BIMI logo not to display on Yahoo. These include Yahoo's specific requirements for DMARC enforcement (p=quarantine or p=reject), logo format (SVG P/S), and the presence of a Verified Mark Certificate (VMC). Yahoo's internal reputation and volume checks can also cause delays, even if all technical requirements are met. Other possible causes are DNS propagation delays, incorrect BIMI record syntax, and evolving BIMI adoption across providers. If all else fails, contacting Yahoo support for clarification is recommended.
Key opinions
- DMARC Enforcement: Yahoo requires a DMARC policy of p=quarantine or p=reject for BIMI logos to display.
- Volume and Reputation: Yahoo's BIMI implementation considers sender volume and reputation, potentially causing delays even with correct setup.
- SVG Format: Yahoo requires the BIMI logo to be in a specific SVG P/S format.
- VMC Requirement: Yahoo requires a Verified Mark Certificate (VMC) for BIMI logo display.
- DNS Issues: DNS propagation delays or incorrect BIMI record syntax can prevent the logo from displaying.
- Yahoo Support: If issues persist, directly contact Yahoo's support team to ensure all criteria are met.
Key considerations
- Check DMARC Policy: Ensure your DMARC policy is set to p=quarantine or p=reject.
- Validate SVG Logo: Verify the SVG logo is in the correct SVG P/S format and is accessible.
- Obtain VMC: Acquire a Verified Mark Certificate (VMC) from an authorized provider.
- Monitor Reputation: Maintain a good sender reputation by ensuring high engagement rates and low complaint rates.
- Check BIMI Record: Use a BIMI validator to verify the BIMI record syntax and accessibility.
- Account for Delays: Be aware that Yahoo's BIMI implementation can experience delays due to internal checks.
- Contact Yahoo Support: If all else fails, contact Yahoo support to confirm compliance with their specific criteria.
Marketer view
Email marketer from Klenty recommends you should confirm with Yahoo’s support team whether your email program and logo meet their criteria. It's important that you reach out directly for guidance and clarification.
29 Oct 2023 - Klenty
Marketer view
Email marketer from OnlyMyEmail highlights the importance of implementing a VMC. They note you can also have an issue if you have a DMARC policy that isn't strict enough. The DMARC record for your domain must be set to “p=quarantine” or “p=reject” for BIMI to work.
9 Jul 2024 - OnlyMyEmail
What the experts say
2 expert opinions
Yahoo BIMI issues can stem from various factors. Enforcing DMARC on the subdomain is crucial, and details are in the BIMIGroup FAQs. Additionally, Yahoo's rebranding back to 'Yahoo' might indirectly affect BIMI display, though the exact impact is unclear.
Key opinions
- DMARC Enforcement: Enforcing DMARC on the sending subdomain is a requirement for BIMI logos to display correctly on Yahoo.
- Yahoo Rebranding: Yahoo's decision to revert to its original branding may have unforeseen effects on BIMI presentation or implementation.
Key considerations
- Check Subdomain DMARC: Verify that the DMARC policy is properly enforced on the subdomain used for sending emails.
- Stay Updated on Yahoo Changes: Monitor Yahoo's branding and technical documentation for any updates that might impact BIMI implementation.
Expert view
Expert from Email Geeks responds to a question about BIMI logo failing to show up on Yahoo by advising DMARC needs to be enforced on the subdomain. Further details about BIMI requirements with yahoo can be found in the BIMIGroup FAQs for marketers.
21 Feb 2022 - Email Geeks
Expert view
Expert from Spam Resource shares news regarding Yahoo switching back to Yahoo branding, which may indirectly impact BIMI logo displays. It's more of an update on Yahoo's overall branding strategy at the time, which *could* affect how BIMI is perceived or implemented.
1 Jan 2025 - Spam Resource
What the documentation says
6 technical articles
BIMI logo display issues on Yahoo stem from several technical requirements. DMARC enforcement (p=reject or p=quarantine) is mandatory, with the DMARC domain matching the From: header domain. If using a subdomain for sending, its DMARC policy must also be enforced. Yahoo requires a Verified Mark Certificate (VMC). It's crucial to verify all DNS records (SPF, DKIM, DMARC, BIMI) and the SVG image for validity and proper configuration, ensuring they're accessible to mailbox providers. Finally, BIMI is intended for bulk mailings, not personal emails.
Key findings
- DMARC Enforcement: Yahoo requires DMARC enforcement (p=reject or p=quarantine) for BIMI logos to display.
- DMARC Domain Alignment: The domain in the DMARC record must match the domain in the From: header.
- Subdomain DMARC: If using a subdomain for sending, its DMARC policy must also be enforced.
- VMC Requirement: Yahoo requires a Verified Mark Certificate (VMC).
- DNS Record Validity: All DNS records (SPF, DKIM, DMARC, BIMI) and the SVG image must be valid and properly configured.
- Bulk Mailing: BIMI is intended for bulk mailings, not personal emails.
Key considerations
- Enforce DMARC: Set the DMARC policy to p=reject or p=quarantine.
- Align DMARC Domain: Ensure the domain in the DMARC record matches the domain in the From: header.
- Enforce Subdomain DMARC (if applicable): If sending from a subdomain, enforce DMARC on that subdomain as well.
- Obtain VMC: Acquire a Verified Mark Certificate (VMC) from an authorized certification authority.
- Verify DNS Records: Check all DNS records (SPF, DKIM, DMARC, BIMI) for validity and proper configuration.
- Validate SVG Image: Ensure the SVG image is valid and accessible.
- Confirm Bulk Mailing: Verify that emails are sent as bulk mailings, not individual personal emails.
Technical article
Documentation from BIMIGroup.org explains that Yahoo requires DMARC enforcement (p=reject or p=quarantine) for BIMI logos to display. Also, the domain in the DMARC record must match the domain in the From: header.
24 Oct 2022 - BIMIGroup.org
Technical article
Documentation from Agari notes there may be an issue with your current DMARC policy enforcement. Agari mentions that to enable BIMI authentication you should make sure you have set a enforcement such as p=reject or p=quarantine in order to display BIMI logos.
27 Jul 2022 - Agari
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