Summary
Troubleshooting a missing BIMI logo requires a multi-faceted approach focusing on DNS records, VMC validity (especially for Gmail), DMARC policy enforcement (p=quarantine or p=reject), and SVG logo formatting/hosting. Yahoo has specific reputation and volume requirements and may require direct contact. Propagation delays are common. The BIMI record selector must be correct. Although BIMI primarily enhances brand recognition, it can indirectly improve deliverability through increased engagement. Use BIMI lookup tools and VMC inspectors to validate your setup.
Key findings
- VMC is essential: A VMC is essential for Gmail.
- Yahoo has specific requirements: Yahoo has specific sending volume and reputation requirements. May require direct contact.
- DMARC Policy: DMARC needs to be set to p=quarantine or p=reject.
- Correct setup: DNS records, BIMI syntax, and SVG logo formatting are essential
- Propagation delays: It can take time for the BIMI logo to show up initially
Key considerations
- Use BIMI lookup tools: Use online tools to validate each component of the BIMI setup, including checking aggregate DMARC reports for failures.
- Correct selector: Make sure that your selector is correct.
- Proper SVG format: The SVG logo must be a valid SVG Tiny Portable/Secure (SVG Tiny PS) version, with no external links and hosted securely.
- Patience: Even with correct setup, BIMI can take time to propagate and display across different email providers.
- Yahoo contact: If you are not a high-volume sender, consider contacting Yahoo.
What email marketers say
7 marketer opinions
Troubleshooting a missing BIMI logo involves verifying several key aspects of the implementation. Correct DMARC and BIMI record setup are crucial, and tools should be used to validate their correctness. Gmail requires a Verified Mark Certificate (VMC) for logo display, while Yahoo has specific sender reputation and volume requirements. Ensure the SVG logo is correctly formatted, hosted on a secure (HTTPS) server, and publicly accessible. Propagation delays are common, so patience is necessary. While BIMI enhances brand recognition, it doesn't directly impact deliverability but can indirectly improve engagement.
Key opinions
- DMARC & BIMI Records: Ensure both DMARC and BIMI records are correctly configured and validated using lookup tools.
- VMC Requirement: Gmail requires a valid VMC for BIMI logos to display; confirm its validity and association.
- Logo Hosting: The BIMI logo must be hosted on a secure (HTTPS) server and be publicly accessible.
- SVG Formatting: The SVG logo needs to be correctly formatted according to BIMI specifications.
- Propagation Delay: BIMI implementation may take time to propagate across different email providers.
Key considerations
- DMARC Enforcement: Verify that your DMARC policy is enforced and set to either 'quarantine' or 'reject'.
- Yahoo's Requirements: Be aware of Yahoo's specific volume and reputation requirements for displaying BIMI logos.
- Record Syntax: Double-check the BIMI record syntax for any errors.
- Ongoing Monitoring: Regularly monitor your BIMI implementation to ensure continued functionality.
- Indirect Deliverability: Understand that while BIMI doesn't directly improve deliverability, it enhances brand trust, potentially leading to better engagement.
Marketer view
Email marketer from Twitter recommends checking the BIMI record syntax, ensuring the logo SVG is accessible and valid, and verifying that the DMARC policy is enforced. They suggest using online tools to validate each component of the BIMI setup.
2 Jan 2023 - Twitter
Marketer view
Email marketer from Reddit explains that Gmail requires a VMC (Verified Mark Certificate) for BIMI logos to display. They recommend confirming that the VMC is valid and properly associated with the domain. Without a VMC, Gmail will not display the BIMI logo.
20 Mar 2022 - Reddit
What the experts say
3 expert opinions
Troubleshooting a missing BIMI logo often involves addressing requirements specific to different email providers. Yahoo may take weeks to display a BIMI logo and might necessitate direct contact, also requiring a good sender reputation and high sending volume. Gmail requires a valid Verified Mark Certificate (VMC) for the logo to appear. Enforcing a DMARC policy of 'reject' or 'quarantine' is a general prerequisite for BIMI to function across ISPs.
Key opinions
- Yahoo Delay & Requirements: Yahoo may take weeks to display a BIMI logo and requires a good sender reputation and high sending volume.
- Gmail VMC Requirement: Gmail requires a valid Verified Mark Certificate (VMC) for BIMI logos to display.
- DMARC Policy: A DMARC policy of 'reject' or 'quarantine' is necessary for ISPs to show the BIMI logo.
Key considerations
- Yahoo Contact: Consider directly contacting Yahoo if the BIMI logo doesn't appear after several weeks, especially if you are a smaller sender.
- VMC Validation: Ensure your VMC is valid and correctly associated with your domain, specifically for Gmail users.
- Reputation Management: Work on maintaining a positive sender reputation to meet Yahoo's requirements for BIMI logo display.
Expert view
Expert from Word to the Wise shares that Yahoo has specific volume and reputation requirements for BIMI logos to display. If you are not a high-volume sender with a good reputation, your logo may not appear, even with correct setup. Direct engagement with Yahoo might be necessary.
29 May 2025 - Word to the Wise
Expert view
Expert from Spam Resource explains that a Verified Mark Certificate (VMC) is essential for BIMI, particularly for Gmail. Ensure you have a valid VMC from an authorized provider. They explain a BIMI record without a VMC will not display a logo in Gmail.
27 Jun 2024 - Spam Resource
What the documentation says
4 technical articles
Troubleshooting a missing BIMI logo involves verifying DNS record setup, VMC validity, DMARC policy enforcement, and SVG logo compliance. Incorrect DNS records, a missing or invalid VMC, a DMARC policy not set to 'quarantine' or 'reject', or an SVG logo that doesn't meet BIMI's criteria (SVG Tiny PS, no external links, secure hosting) can all prevent the logo from displaying. Use tools like VMC Inspector to validate the certificate and review DMARC aggregate reports for failures.
Key findings
- DNS Record Setup: Incorrect DNS record setup is a common cause of BIMI logo display issues.
- VMC Validity: A valid VMC is required, and its details must match your organization.
- DMARC Policy: A DMARC policy of 'quarantine' or 'reject' is mandatory for BIMI to function.
- SVG Compliance: The BIMI logo must be a valid SVG Tiny Portable/Secure (SVG Tiny PS) version, with no external links and hosted securely.
Key considerations
- VMC Inspection: Use tools like VMC Inspector to ensure your VMC is valid and has not expired.
- DMARC Reporting: Review DMARC aggregate reports to identify any failures that may impact BIMI display.
- Propagation Delays: Be aware that BIMI implementation can sometimes experience propagation delays.
- Proper SVG Format: Confirm your SVG logo adheres to the specific BIMI format requirements.
Technical article
Documentation from DMARC Analyzer clarifies that a DMARC policy of either 'p=quarantine' or 'p=reject' is required for BIMI to function correctly. A policy of 'p=none' does not provide sufficient security for BIMI implementation. They also suggest checking aggregate reports for any DMARC failures that may be impacting BIMI display.
14 Sep 2021 - DMARC Analyzer
Technical article
Documentation from BIMI Group explains that a missing BIMI logo can be caused by several issues, including incorrect DNS record setup, lack of a valid VMC, DMARC policy not set to 'quarantine' or 'reject', or delays in propagation. Check each of these elements to ensure proper implementation.
22 Mar 2024 - BIMI Group
Do I need a VMC for BIMI to work with Google and Gmail?
How do I implement BIMI and get my logo to show in Gmail and Yahoo Mail?
How do I set up Complaint Feedback Loop (CFL) within Yahoo SenderHub with DKIM domain, and why is my BIMI logo not showing?
How do I update my BIMI logo on Yahoo Mail?
How do I validate BIMI records and fix common errors?
How long does it take for a BIMI logo to update in Yahoo cache and how to fix SVG logo errors?
How long does it take for BIMI logo to show in Yahoo and where is the BIMI status added?
Why is my BIMI logo not showing in Gmail and other email clients?
