Summary
Data in Microsoft SNDS Live typically appears within 24-48 hours after adding an IP, provided that access is approved, volume criteria are met, and a sufficient amount of mail is being sent. Some users report seeing data the next day, while others note potential lags, especially with new IPs. Microsoft might update the data around 12 PM EST. A certain volume of email traffic is required for SNDS to report data.
Key findings
- Typical Timeframe: Data generally appears within 24-48 hours.
- Volume Requirement: SNDS requires sufficient mail volume to report data.
- Potential Lags: Delays may occur, particularly for new IPs.
- Update Time: Microsoft might update data around 12 PM EST.
Key considerations
- Access Approval: Ensure access is approved in SNDS.
- Volume Criteria: Meet the minimum volume criteria for reporting.
- Mail Volume: Send a sufficient amount of email traffic.
- Authentication: Ensure proper IP authentication is in place.
- Wait Time: Allow sufficient time (up to 48 hours) for data to populate.
What email marketers say
7 marketer opinions
Several email marketers indicate that data visibility in Microsoft SNDS Live typically takes between 24 to 48 hours after adding an IP, provided that volume thresholds are met. Some experience occasional lags, especially with new IPs. It is also critical to ensure the IP is properly authenticated and sending a sufficient volume of emails for data to populate.
Key opinions
- Typical Timeframe: Data generally appears within 24-48 hours.
- Potential Lags: Occasional delays may occur.
- New IPs: New IPs may experience longer delays.
- Data Volume: Minimum email volume required for data to populate.
Key considerations
- Authentication: Ensure proper IP authentication.
- Sufficient Volume: Verify enough email volume is sent.
- Wait Time: Allow up to 48 hours for data to appear.
- Possible Delays: Be aware that delays can happen
Marketer view
Email marketer from Email Marketing Forum explains to ensure that the IP is properly authenticated and sending enough volume, and then wait 24-48 hours for data to populate.
19 Jul 2021 - Email Marketing Forum
Marketer view
Email marketer from Reddit notes that they've experienced delays of up to 48 hours before seeing data in SNDS, especially with new IPs.
19 Dec 2024 - Reddit
What the experts say
4 expert opinions
Experts suggest that data in Microsoft SNDS Live typically appears within 24 hours after adding an IP, assuming access is approved, volume criteria are met, and a sufficient amount of mail is being sent. Microsoft might update the data around 12 PM EST. SNDS requires a certain volume to report data.
Key opinions
- Typical Timeframe: Data typically appears within 24 hours.
- Volume Requirement: SNDS requires sufficient mail volume to report data.
- Update Time: Microsoft may update data around 12 PM EST.
Key considerations
- Access Approval: Ensure access is approved in SNDS.
- Volume Criteria: Meet the minimum volume criteria for reporting.
- Mail Volume: Send a sufficient amount of email for SNDS to track data.
Expert view
Expert from Email Geeks shares that Microsoft may also update the data around 12PM EST, referring to Google Postmaster Tools (GPT).
2 Feb 2025 - Email Geeks
Expert view
Expert from Email Geeks explains that if access is approved and the volume criteria are met, data should start appearing the next day and that they don't believe they backfill data.
14 Dec 2022 - Email Geeks
What the documentation says
4 technical articles
Microsoft's documentation indicates that data in SNDS typically becomes available the day after traffic is observed, or within 24 hours of adding an IP, given that the IP meets minimum volume requirements. Data will only appear if a sufficient volume of email traffic is sent for the system to track it, with new IPs also generally seeing data after a day.
Key findings
- Data Availability: Data is typically available the day after traffic is observed.
- Volume Requirements: Minimum volume requirements must be met for data to appear.
- New IPs: New IPs may take a day to reflect data.
Key considerations
- Sufficient Traffic: Ensure enough email traffic is sent to meet minimum volume requirements.
- Time to Populate: Allow up to 24 hours for data to populate after adding the IP and sending traffic.
Technical article
Documentation from Microsoft Documentation says that you need to send a certain number of emails for the system to track.
30 Oct 2021 - Microsoft Documentation
Technical article
Documentation from Microsoft SNDS FAQ clarifies that data will only appear if the IP sends a sufficient volume of email traffic, and it might take a day to reflect new IPs' data.
20 Jun 2021 - Microsoft SNDS FAQ
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