Summary
SPF, DKIM, and DMARC are crucial for email deliverability with Cvent. Cvent supports DKIM, requiring key setup and DNS publication. DMARC builds on SPF/DKIM, providing policies for authentication failure handling. Correct SPF records, including Cvent's IPs, are vital. DMARC policies, from 'none' to 'reject,' affect deliverability. Monitoring DMARC reports is essential. Consider a dedicated sending domain and IP warm-up. Maintain a good sender reputation. Some businesses block emails not from their MX servers, so testing is needed. Regularly update SPF records to reflect changes.
Key findings
- Authentication Core: SPF, DKIM, and DMARC establish the foundation for deliverability ensuring Cvent is authorized to send emails.
- DMARC Policies: DMARC policies dictate how emails are handled if SPF and DKIM checks fail, impacting delivery rates.
- SPF Configuration: Accurate SPF records, including Cvent’s sending IPs, prevent emails from being flagged as spam.
- Sender Reputation: A positive sender reputation, based on engagement and avoiding spam complaints, is critical for consistent deliverability.
- MX Server Restrictions: Some recipients restrict emails to originate from their own MX servers requiring testing of emails from Cvent.
- Reporting insights: Analysing DMARC reports highlights failure points, spoofing, and areas for adjustment.
Key considerations
- Enable DKIM in Cvent: Set up and enable DKIM within Cvent, publishing the public key correctly in DNS.
- Review DMARC reports: Routinely analyze DMARC reports to identify authentication issues and improve email configurations.
- Update SPF records: Maintain up-to-date SPF records, especially when Cvent's sending infrastructure changes.
- Implement IP warm-up: Gradually increase sending volume to establish a positive sending reputation with receiving mail servers.
- Test email configurations: Test email deliverability by sending to different mailbox providers to reveal configuration problems.
- DMARC 'reject' impact: Consider the implications of the 'reject' policy as that may inadvertently block emails.
What email marketers say
10 marketer opinions
SPF, DKIM, and DMARC are critical for email deliverability when using Cvent. Proper configuration ensures that Cvent is authorized to send emails on your behalf, preventing them from being marked as spam. Issues with SPF records, incorrect DKIM setup, or restrictive DMARC policies can lead to deliverability problems. Monitoring DMARC reports, using a dedicated sending domain, and gradually increasing sending volume (IP warm-up) are essential practices. Maintaining a positive sender reputation through good engagement rates is also crucial.
Key opinions
- Authentication Importance: SPF, DKIM, and DMARC are crucial for authenticating emails sent through Cvent, preventing them from being flagged as spam.
- DMARC Impact: DMARC policies dictate how receiving mail servers handle emails that fail SPF or DKIM checks; 'reject' policies can block emails if authentication fails.
- SPF Configuration: Incorrect SPF records are a common cause of deliverability issues; ensure Cvent's sending IPs or domain are included.
- DKIM Key: Using a sufficient DKIM key length (e.g., 2048 bits) and correctly publishing the public key in DNS is important for DKIM effectiveness.
- Monitoring: Monitoring DMARC reports provides insights into authentication failures and helps identify areas for improvement.
Key considerations
- DMARC Monitoring: Regularly analyze DMARC reports to identify and address authentication issues.
- Dedicated Domain: Consider using a dedicated sending domain or subdomain for Cvent emails to isolate reputation.
- IP Warm-up: Gradually increase sending volume when starting to send emails through Cvent to avoid triggering spam filters.
- Sender Reputation: Maintain a positive sender reputation through good engagement rates (opens and clicks) and avoid spam complaints.
- Cvent Support: Contact Cvent support to enable DKIM and ensure proper configuration.
Marketer view
Email marketer from SparkPost explains that sender reputation is a key factor in email deliverability. Consistently sending authenticated emails with good engagement rates (opens and clicks) through Cvent helps build a positive sender reputation. Negative signals, such as spam complaints, can harm your reputation and lower deliverability.
9 May 2022 - SparkPost
Marketer view
Email marketer from Email on Acid details that DMARC policies tell mail servers how to handle emails that fail SPF or DKIM checks. If your DMARC policy is set to 'reject' and Cvent's emails fail authentication, those emails will be blocked by receiving mail servers. Monitoring DMARC reports is crucial to identify and resolve any authentication issues.
17 Oct 2022 - Email on Acid
What the experts say
3 expert opinions
When using Cvent, SPF, DKIM, and DMARC are vital for ensuring email deliverability. Some organizations block emails claiming to be from their domain unless sent via their own MX servers, so testing with a personal Gmail account is advised. Regularly analyzing DMARC reports is essential for understanding and improving deliverability by revealing authentication failures. It's also critical to maintain and update SPF records to reflect changes in sending infrastructure, including Cvent's configurations, to accurately authorize sending sources.
Key opinions
- MX Server Restrictions: Some businesses reject emails claiming to be from their domain unless they originate from their corporate MX servers.
- DMARC Report Importance: Analyzing DMARC reports is crucial for identifying and addressing authentication failures to improve email deliverability with Cvent.
- SPF Record Maintenance: Regularly updating SPF records is essential to ensure they accurately reflect authorized sending sources like Cvent.
Key considerations
- Testing with Personal Account: Test email deliverability to a personal Gmail account to check if restrictive MX settings are in place.
- DMARC Analysis: Implement a process for regularly reviewing and acting upon DMARC reports.
- SPF Updates: Establish a schedule for reviewing and updating your SPF records whenever your sending infrastructure changes, including Cvent configurations.
Expert view
Expert from Word to the Wise explains that regularly analyzing DMARC reports is crucial for understanding and improving email deliverability when using Cvent. These reports highlight authentication failures, potential spoofing attempts, and areas where your email setup may need adjustments. Ignoring DMARC reports can lead to continued deliverability problems.
13 Nov 2021 - Word to the Wise
Expert view
Expert from Email Geeks explains that some businesses have settings that reject emails claiming to be from their domain unless they originate from their corporate MX servers. Suggests testing by sending an email to a personal Gmail account.
22 Mar 2024 - Email Geeks
What the documentation says
4 technical articles
SPF, DKIM, and DMARC are essential for ensuring email deliverability when using Cvent. Cvent supports DKIM, which requires generating a key pair and publishing the public key in DNS records to verify email authenticity. DMARC builds upon SPF and DKIM, providing a policy framework to indicate email protection and instruct receivers on handling authentication failures. SPF records specify authorized mail servers, necessitating the inclusion of Cvent's servers/IPs. DMARC policies ('none,' 'quarantine,' or 'reject') dictate how recipient servers handle authentication failures, with 'reject' offering strong protection but risking blocking legitimate emails if misconfigured.
Key findings
- Cvent DKIM Support: Cvent supports DKIM, requiring key pair generation and public key publication in DNS.
- DMARC Policy Framework: DMARC builds upon SPF and DKIM, providing a policy framework for handling authentication failures.
- SPF Record Necessity: SPF records must include Cvent's mail servers or IP addresses to authorize sending.
- DMARC Policy Options: DMARC policies ('none', 'quarantine', 'reject') dictate how recipient servers handle authentication failures, impacting deliverability.
Key considerations
- DKIM Setup: Ensure proper DKIM key generation and DNS record publication within Cvent.
- DMARC Policy Selection: Choose a DMARC policy that balances protection with the risk of blocking legitimate emails.
- SPF Record Updates: Update SPF records to include Cvent's sending infrastructure to avoid deliverability issues.
Technical article
Documentation from RFC explains that SPF (Sender Policy Framework) record specifies which mail servers are authorized to send email on behalf of your domain. If Cvent is used to send emails, you must include Cvent's mail servers or IP addresses in your SPF record to ensure deliverability. The SPF record is a TXT record in your DNS settings.
31 Oct 2022 - RFC
Technical article
Documentation from Google Workspace Admin Help explains that DMARC allows domain owners to specify how recipient mail servers should handle messages that fail authentication checks (SPF and DKIM). DMARC policies can be set to 'none,' 'quarantine,' or 'reject,' each affecting deliverability differently. 'Reject' offers the strongest protection but can also block legitimate emails if misconfigured.
11 Dec 2022 - Google Workspace Admin Help
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