Emails from Google Workspace accounts may be dropping, particularly to banks, due to a complex interplay of factors. These include technical issues like incorrect MX record setup, SPF/DKIM misconfiguration, and strict DMARC policies. Sender reputation plays a vital role, with low reputation, being on blacklists, or using new domains triggering spam filters. Content can also cause issues, with specific keywords or poor design triggering filters, particularly in the highly sensitive financial sector. Google Workspace's rate limiting and sending limits for new accounts can also contribute. Monitoring feedback loops and sender reputation is essential. In some cases, direct communication with bank IT security or even using a Gmail account might be more practical.
8 marketer opinions
Emails from Google Workspace accounts may be dropping, particularly to banks, due to a combination of factors. These include content triggering spam filters (especially financial keywords), IP address blacklisting, aggressive bank security filters, Google Workspace rate limiting, low sending limits for new accounts, poor domain reputation, and poorly designed emails. Direct communication with bank IT security may be necessary in some cases.
Marketer view
Email marketer from GMass says that new Google Workspace accounts may have low sending limits and require a warm-up period to establish a positive sending reputation. Sending emails gradually over time can improve deliverability.
11 Sep 2022 - GMass
Marketer view
Email marketer from Mailjet shares that certain keywords or phrases in email content can trigger spam filters, especially in the financial sector. It suggests avoiding overly promotional language or suspicious links.
14 Jul 2024 - Mailjet
9 expert opinions
Emails from Google Workspace dropping, especially to banks, is a multifaceted issue. DMARC settings, particularly strict policies, can cause issues, highlighting the importance of monitoring DMARC reports. Banks employ highly sensitive filtering systems, potentially blocking legitimate emails due to keywords or patterns associated with fraud. A dedicated IP can help isolate sending reputation. Regularly monitoring sender reputation with tools like Google Postmaster Tools is crucial. Location changes shouldn't affect deliverability. In some instances, using a Gmail account for bank communication might be more practical than troubleshooting domain-related issues.
Expert view
Expert from Word to the Wise recommends consistently monitoring sender reputation using tools like Google Postmaster Tools and Microsoft SNDS to quickly identify and address any deliverability issues.
26 Dec 2024 - Word to the Wise
Expert view
Expert from Email Geeks says that changing locations shouldn't matter regarding email delivery issues.
19 Nov 2021 - Email Geeks
4 technical articles
Gmail delivery problems from Google Workspace, particularly to banks, can arise from several technical factors. Incorrect MX record setup, SPF and DKIM misconfigurations are common causes. Low sender reputation, identifiable through Google Postmaster Tools, leads to emails being marked as spam. Overly strict DMARC policies without proper alignment can inadvertently block legitimate emails. Monitoring feedback loops provided by services like SparkPost is critical for identifying and addressing spam complaints.
Technical article
Documentation from SparkPost explains that feedback loops allow email senders to receive reports when recipients mark their emails as spam. Monitoring feedback loops can help identify and address deliverability issues.
15 Nov 2022 - SparkPost
Technical article
Documentation from Google Postmaster Tools explains that low sender reputation can cause emails to be marked as spam or blocked. It suggests monitoring your domain and IP reputation in Postmaster Tools to identify any sudden drops.
15 Feb 2022 - Google Postmaster Tools
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