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Why are authenticated emails from valid senders bouncing in Gmail with timeout errors?

Summary

When authenticated emails from valid senders bounce in Gmail with timeout errors, it often signals a temporary disruption rather than a core authentication failure. The common error message, 554-5.4.7 [internal] message timeout (exceeded max time, last transfail: 421-4.7.26 Your email has been rate limited because it is unauthenticated, can be misleading. While it cites a lack of authentication, the root cause is frequently related to transient DNS issues or broader internet outages that temporarily prevent Gmail from verifying the sender's authentication records like SPF, DKIM, or DMARC.

What email marketers say

Email marketers experiencing these Gmail timeout errors often describe them as puzzling, especially when their senders are demonstrably authenticated. The primary sentiment revolves around the frustration of receiving unauthenticated bounce messages for emails that have all the correct SPF, DKIM, and DMARC records in place. Many suspect temporary network or DNS issues as the underlying cause, especially if the bounces are brief and sporadic, resolving on their own after a short period.

Marketer view

An email marketer from Email Geeks reported elevated Gmail bounces for properly authenticated senders over a weekend, noting timeout and rate limiting errors despite correct authentication and no recent DNS changes.

01 Oct 2024 - Email Geeks

Marketer view

A marketer at SendLayer advises checking mail server logs regularly for error messages if Gmail is blocking emails, as they will be bounced back, providing crucial insights into delivery failures.

25 Sep 2023 - SendLayer

What the experts say

Experts consistently emphasize that while authentication (SPF, DKIM, DMARC) is foundational for email deliverability, temporary issues like DNS outages can still trigger misleading bounce messages from major email providers like Gmail. These transient problems might cause Gmail to fail authentication lookups in real-time, leading to rate limiting or timeout errors, even for otherwise perfectly configured senders. The consensus points towards investigating external network infrastructure issues when such errors occur, particularly if they are widespread and short-lived.

Expert view

An expert from Email Geeks asked if the emails were DMARC aligned, suggesting it as a potential factor for Gmail's unexpected bounce behavior.

01 Oct 2024 - Email Geeks

Expert view

A deliverability expert at SpamResource.com advises that even with perfect authentication, temporary network disruptions can lead to transient delivery failures, emphasizing the need for robust retry mechanisms in sending systems.

22 Sep 2023 - SpamResource.com

What the documentation says

Technical documentation and RFCs often detail the specific nature of email bounce codes and server behaviors. Timeout errors, such as those indicating 554-5.4.7 message timeout or 421-4.7.26 rate limited, are generally categorized as soft bounces, implying a temporary issue at the receiving end. This can be due to server overload, temporary network issues, or, critically, failures in DNS lookups needed to verify sender authenticity (SPF, DKIM, DMARC) in real time. Documentation highlights that mail servers implement these timeouts to protect their systems from being overwhelmed.

Technical article

The HubSpot community documentation defines a 'TIMEOUT' bounce as the email server exceeding its maximum processing time, subsequently declining further connections to prevent overloading and ensure system stability.

22 Sep 2023 - community.hubspot.com

Technical article

SMTP2GO documentation specifies that soft bounces often stem from temporary server issues, such as a non-responsive DNS server or a recipient's full mailbox, highlighting their non-permanent nature.

15 May 2018 - SMTP2GO

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