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Summary

The demand for email deliverability training, especially online versions, is growing as marketers and businesses recognize its critical role in successful email campaigns. While traditional, in-person courses exist, there's a clear preference for flexible, remote learning options that accommodate global audiences and busy schedules. This summary explores the landscape of available training, highlighting key findings and considerations for those seeking to enhance their deliverability knowledge.

What email marketers say

Email marketers often seek deliverability training to navigate the complexities of inbox placement and optimize their campaigns. Their perspectives frequently center on the practicalities of learning, such as format preferences (online vs. in-person) and the desire for actionable insights that directly improve email performance. They want training that addresses real-world problems like why emails fail to reach the inbox and how to effectively test deliverability.

Marketer view

Email marketer from Email Geeks notes that while they looked into a specific deliverability class, they found that all courses took place in physical locations. They were specifically seeking an online version as they lived outside the US and could not travel.

05 Feb 2019 - Email Geeks

Marketer view

Email marketer from Email Geeks indicates they are also looking for online deliverability training and would appreciate a heads-up if anyone finds suitable options. This shows a shared demand within the community.

05 Feb 2019 - Email Geeks

What the experts say

Email deliverability experts consistently emphasize the dynamic nature of the field and the need for continuous education. Their insights often focus on the deeper technical aspects, the nuances of ISP relationships, and the evolving threat landscape (e.g., spam traps and blocklists). Experts advocate for training that builds a strong foundational understanding, allowing senders to adapt to new challenges and proactively manage their sender reputation. They underline how crucial it is to stay informed on factors that influence email deliverability.

Expert view

Email expert from Email Geeks notes that live-taught deliverability classes can indeed be joined remotely via platforms like GoToMeeting, clarifying a common misconception about accessibility.

06 Feb 2019 - Email Geeks

Expert view

Email expert from SpamResource suggests that the core principles of email deliverability, such as sender reputation and list quality, remain constant despite evolving technical standards. Effective training reinforces these unchanging fundamentals.

22 Apr 2025 - SpamResource

What the documentation says

Official documentation and research papers provide the backbone of email deliverability knowledge, outlining standards, protocols, and best practices. These sources are essential for a deep, technical understanding of how email systems function and how various components, like authentication mechanisms, impact delivery. They highlight the technical requirements and compliance aspects necessary for achieving high inbox placement rates, offering a rigorous, fact-based perspective.

Technical article

Documentation from the IETF RFC 7489 (DMARC) outlines that DMARC builds upon SPF and DKIM to provide a framework for domain-level authentication and policy enforcement, giving domain owners control over unauthenticated mail.

28 Mar 2024 - IETF RFC 7489

Technical article

Salesforce Trailhead documentation explains that improving email deliverability directly boosts marketing revenue by ensuring messages reach the intended audience, emphasizing best practices to overcome B2B challenges.

10 Apr 2025 - Salesforce Trailhead

15 resources

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