iCloud's Hide My Email allows users to create unique, random email addresses that forward to their personal inbox, protecting their real address from spam and privacy breaches. While designed for privacy, there are some limitations. When replying to emails, recipients see the masked address. However, sending directly to a masked address might be restricted, and some websites may reject these addresses during sign-up. Users can disable these addresses, causing emails to bounce. Alternatives like SimpleLogin and Privacy.com offer more control. Custom domain usage requires proper SPF, DKIM, and DMARC configuration. Sometimes, emails to masked addresses may land in the spam folder. The feature works best as a disposable address to shield your primary inbox from unwanted communications.
9 marketer opinions
iCloud's Hide My Email feature allows users to create unique, random email addresses to protect their primary email address from spam and privacy breaches. When used, replies to emails sent to the masked address will show the masked iCloud address, not the user's real address. Users have control over these addresses and can disable them to stop unwanted emails. Alternative services like SimpleLogin and Privacy.com offer similar functionality with potentially more control over aliases and custom domains. However, some websites might reject the generated addresses due to format validation issues, and occasionally, emails sent to the masked address may end up in spam folders.
Marketer view
Email marketer from Reddit shares that when you reply to an email sent to your Hide My Email address, the recipient will see the unique, randomly generated iCloud address instead of your real email. If you turn it off, any services using it won't work and it's likely they will just email you to your real email address anyway.
3 Nov 2021 - Reddit
Marketer view
Email marketer from Forbes explains that Hide My Email offers control. If you start getting spam, you can easily delete that address, stopping the flow of unwanted emails.
6 Jan 2024 - Forbes
4 expert opinions
iCloud's Hide My Email feature strips out sender information, preventing direct replies in some cases. While you can reply to emails sent to a Hide My Email address, sending mail directly to that address may not be possible. Furthermore, some sign-up forms may reject these addresses, resulting in a 'Delivery not authorized' error. The feature serves as a good disposable email address for protecting your primary inbox from spam.
Expert view
Expert from Spam Resource discusses how services like iCloud's Hide My Email provide disposable email addresses that forward to your real inbox, thus protecting it from spam. These are good for burner addresses.
15 Aug 2023 - Spam Resource
Expert view
Expert from Email Geeks says you can reply to the iCloud Hide My Email address, but he couldn’t use that address to send mail to himself.
26 Mar 2022 - Email Geeks
6 technical articles
iCloud's Hide My Email feature creates unique, random email addresses that forward to a user's personal inbox, protecting their real email address from being shared. These addresses can be created, disabled, or renamed via iCloud settings. Disabling an address prevents further forwarding, causing emails to bounce. When used with custom domains, proper SPF, DKIM, and DMARC records are necessary for correct reply behavior.
Technical article
Documentation from Apple lists Hide My Email as a privacy feature to create unique, random email addresses when emailing or signing up online. This can be disabled on a per-address basis.
4 Aug 2021 - Apple Support
Technical article
Documentation from Apple Support details how to disable a Hide My Email address, preventing it from forwarding emails to your primary inbox. This is useful for stopping unwanted communications from a specific source. It will just bounce if any emails are sent to it.
18 May 2024 - Apple Support
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