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SendForensics vs DMARC Visualizer

Choose SendForensics for a managed service, DMARC Visualizer for self-hosted control.
DMARC Visualizer
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DMARC Visualizer
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Compare product functionality

Feature set

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DMARC Visualizer
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SendForensics offers a comprehensive suite for email deliverability, extending beyond basic DMARC reporting. Its platform includes DMARC analytics, but also integrates spam testing, inbox placement analysis, and general email health monitoring. This makes it a one-stop-shop for understanding why emails might not be reaching their intended recipients.
We found that its strength lies in providing actionable insights into various aspects of email performance. It aims to simplify complex deliverability issues, presenting data in an understandable format for marketers and email administrators alike. The focus is on a managed experience where the tool provides direct recommendations based on its analysis.
DMARC Visualizer, being an open-source solution, focuses purely on DMARC report parsing and visualization. It leverages tools like parsedmarc, Elasticsearch, and Grafana to collect, store, and display DMARC aggregate and forensic reports. Its functionality is robust for DMARC analysis but requires users to set up and manage these underlying components themselves.
The power of DMARC Visualizer comes from its flexibility and the ability to customize dashboards through Grafana. It's an excellent choice for those who want full control over their data, and who have the technical resources to manage a self-hosted stack. However, it doesn't offer the broader email deliverability features found in commercial products.
How easy is each product to use

User experience

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DMARC Visualizer
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SendForensics generally provides an intuitive and accessible user interface. We found that navigating through DMARC reports, spam test results, and inbox placement data is straightforward, making it easy for users with varying technical backgrounds to grasp the information. The platform is designed to be user-friendly, offering a guided experience.
However, during our use, we did encounter occasional lag times and glitches, particularly when rendering email previews or updated campaign tests. While the core functionality remains robust, these intermittent performance issues can sometimes disrupt workflow. The single sign-on feature is a definite plus for team collaboration.
DMARC Visualizer's user experience is inherently tied to the components it utilizes, primarily Grafana. While Grafana is powerful for visualization, it requires a significant learning curve and technical expertise to set up and customize. This isn't a plug-and-play solution; users need to be comfortable with server management, command lines, and configuring open-source software.
Once configured, the Grafana dashboards offer deep insights into DMARC data, allowing for highly customized views. However, the initial setup and ongoing maintenance are substantial hurdles for non-technical users. It caters to those who prefer hands-on control and are willing to invest the time in building and maintaining their monitoring stack, so it's not designed for the casual user.
Which product has the best support

Support

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DMARC Visualizer
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SendForensics offers dedicated customer support, which is typical for a commercial SaaS platform. We've found that their support team is generally responsive, and they provide a guide section that helps address common questions quickly. For a managed service, reliable support is crucial, and they largely deliver on this expectation.
However, feedback indicates that response times for support tickets can sometimes vary, ranging from a few hours to a few days. While a robust self-help section can mitigate some issues, inconsistent support can be a point of frustration when critical deliverability problems arise. This is an area where some users might seek more predictable assistance.
DMARC Visualizer, as an open-source project hosted on GitHub, relies entirely on community support. There is no dedicated commercial support team or formal ticketing system. Users needing assistance typically turn to GitHub issues, forums, or other community channels to find solutions or contribute fixes.
This model means that support quality and availability can vary significantly. While the open-source community can be very helpful, it requires users to be proactive in finding answers or debugging issues themselves. This lack of official, guaranteed support makes it less suitable for organizations that require immediate, professional assistance for critical operations.
Who should use each product

Suitability

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DMARC Visualizer
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SendForensics is well-suited for a broad range of users seeking a managed solution for email deliverability and DMARC. For small to medium businesses (SMBs), its ease of use and comprehensive features make it an attractive option, helping them improve email performance without needing deep technical expertise.
Enterprise clients will benefit from its scalable plans, advanced reporting, and potential for custom integrations and SAML/SSO. Managed Service Providers (MSPs) will find value in its multi-user capabilities, granular usage quotas, and data segmentation, allowing them to effectively manage DMARC and deliverability for multiple clients under one roof.
DMARC Visualizer is ideal for organizations with robust internal IT or DevOps teams that prefer self-hosting and full control over their data infrastructure. It's a powerful tool for those who want to integrate DMARC monitoring into their existing observability stacks, leveraging familiar tools like Elasticsearch and Grafana.
For enterprise clients with specific compliance needs or a strong preference for in-house data management, DMARC Visualizer offers unparalleled flexibility. However, for SMBs or MSPs without the necessary technical resources for deployment, maintenance, and customization, it would likely be overly complex and resource-intensive to implement effectively.

How does SendForensics compare with DMARC Visualizer?

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DMARC Visualizer
DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

SendForensics offers a comprehensive suite but can suffer from occasional UI lag and varied support response times, potentially slowing down critical deliverability work. DMARC Visualizer, while powerful, demands significant technical expertise and resources for setup and ongoing maintenance, making it less accessible for teams without dedicated DevOps.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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DMARC Visualizer
Increase your email deliverability with Send Forensics
What do you like best about SendForensics? Easy to use, interface is intuitive to navigate, our whole team can access and use the product with a single sign-on. There is no limit to the number of email tests you can send to Send Forensics to test, so it is not an issue to test every single campaign prior to launch to maximize deliverability.What do you dislike about SendForensics? Lag time has been an issue in the past - emails not rendering in Send Forensics has slowed down my work flow. Support team response has varied from a few hours to a few days to respond to a ticket. Also flags items within email template that are required by CANSPAM law, like our physical mailing address. Also can be glitchy, where previews of emails with flagged content does not render.What problems is SendForensics solving and how is that benefiting you? We run all our emails through Send Forensics prior to launch, to catch spammy words/copy and to improve the likelihood that our emails will reach inboxes of our customers.
Jeff W.
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
SendForensics Review - How it helped us test and get to inboxes
What do you like best about SendForensics? I like that it shows keywords that we can change flagged words to, similar words that you can update and exact content issues. I also like the live inbox placement testing. It also tells you if you should go ahead and send or make some changes and optimize.Send Forensics has different sections that they look at - vocabulary and copywriting, coding and layout, link quality and data collection. Most of our issues fall under the vocab and copywriting/content.The support and the guide section is also really helpful and most of the things we have questions on get answered pretty quickly there.It also is a good price for the service that you get. We looked and did free trials for a lot of companies, and feel Send Forensics gives you a lot of what we needed for a very reasonable price.What do you dislike about SendForensics? You really have to learn to use it and see the correct patterns. Sometimes we will test something and change what they told us to, and when we retest we are hitting less inboxes or getting a lower deliverability than before. Lots of trial and error.Recommendations to others considering SendForensics: Do the free trial, test it out and make sure it works for you first. But if you want to fully see what it can do, pay the low price of $49 a month and do some testing. You will likely get some insights you were not receiving before and it'll help you out moving forward with getting into inboxes.What problems is SendForensics solving and how is that benefiting you? With our current mailing system, we weren't seeing inbox placement and spam score testing. So this is helping a lot by telling us whether the main providers or not would have it fall into the inbox or spam folder.We've come to realize some words that are flagged so we can make the changes before even testing it in Send Forensics, so you do learn a pattern about how these things work. Send Forensics even goes as far as to show you your reputation, deliverability score, blacklists, errors, etc.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Valuable tool that everyone serious with email marketing should use
What do you like best about SendForensics? SendForensics gives you a lot of information regarding your emails, without this tool you would have to use several other tools to be able to view all the information, and it would be much harder to do any real analysis of your “email health”.What do you dislike about SendForensics? I would like more details, especially regarding errors found in “Vocabulary & Copywriting” and “Coding & Layout”.Recommendations to others considering SendForensics: Run the trial and spend an hour investigating, you can quickly see if this is a tool for you.What problems is SendForensics solving and how is that benefiting you? Email marketing is difficult to succeed with, doesn't matter how much money we throw at it. SendForensics enables us to trim and adjust our email campaigns so that we get the maximum possible return on our investment.It's so much faster to find out how to improve our email campaigns with SendForensics.
Carl-Johan L.
Sales Small-Business (50 or fewer emp.)

Pricing

SendForensics operates on a tiered subscription model based on usage and features, while DMARC Visualizer is a free, open-source solution that requires users to cover their own hosting and infrastructure costs.
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DMARC Visualizer
Small
$49/month (100k DMARC reports)
Free to use, self-host
Medium
$79/month (1M DMARC reports)
Free to use, self-host
Large
$199/month (10M DMARC reports)
Free to use, self-host
Enterprise
Starts at $349/month (20M+ DMARC reports)
Free to use, self-host

Suped hard sell incoming!

Still not satisfied with SendForensics or DMARC Visualizer?
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DMARC Visualizer
Suped double trouble

What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    SendForensics vs DMARC Visualizer DMARC product review - Compare DMARC products - Suped