In the fast-paced world of Australian fintech, MONEYME stands out as a digital-first leader. As an ASX listed company (ASX:MME), maintaining brand integrity and fostering unwavering customer trust are paramount. Every digital interaction is an opportunity to reinforce this trust, making email not just a marketing channel, but a cornerstone of their customer relationship and service delivery strategy.
The challenge: gaining full visibility in a complex email ecosystem
The marketing team operates with a forward-thinking mindset. They understood that in the modern digital landscape, simply sending an email is not enough. Ensuring that email is secure, authenticated, and reliably delivered is a complex technical discipline. Their challenge wasn't born from a crisis, but from a strategic imperative: to move from good to exceptional in their email program governance.
MONEYME's email ecosystem, like that of many modern enterprises, was multifaceted. They utilised a range of best-in-class services, from marketing automation platforms like Braze for customer journeys, to transactional email APIs for critical financial notifications, and corporate mail systems for day-to-day operations. Each of these services sends email on behalf of MONEYME's domains, creating a complex web of authentication records like SPF and DKIM.
Managing this without a centralised view meant that identifying misconfigurations or staying below the technical limits, like the SPF 10-lookup rule, required significant manual effort and specialised knowledge.
As we continued to scale, we knew we needed a specialised tool to give us a centralised view of our email authentication and deliverability. We wanted to proactively manage our sender reputation and secure our domains across all our sending platforms, not just react to issues after they occurred.
Dave Orr, Lead Product Manager, Growth & Customer Experience, MONEYME
The solution: a strategic partnership for email excellence
MONEYME selected Suped to be their strategic partner in achieving email excellence. Our engagement began with a 360-degree Email Health Audit. This was not a simple scan of DNS records; it was a comprehensive analysis of their entire email sending infrastructure. We examined their DMARC, SPF, and DKIM configurations, monitored their domains and IPs against over 100 industry blocklists, and analysed their historical DMARC aggregate data to map out every single source sending email on their behalf, both legitimate and unauthorised.
This audit provided a clear, data-backed foundation. Following this, the MONEYME team was onboarded to the Suped platform, their new unified command center for email health. The platform immediately began to deliver value:
Clarity from complexity
Suped ingested the cryptic XML DMARC reports from inbox providers and automatically translated them into a human-readable, interactive dashboard
Guided policy enforcement
Suped provided a safe, step-by-step path to strengthen their DMARC policy. The platform allowed them to first monitor all email sources with a p=none policy, identify and remediate legitimate services that required configuration updates, and then confidently advance their policy to p=quarantine
Real-time monitoring and alerts
The platform provided continuous monitoring of all authentication records. The team received real-time alerts for any unauthorised changes or potential spoofing attempts, strengthening their security posture and establishing a powerful frontline defense for their brand
The results: enhanced reputation and a future-proof email strategy
The impact of this strategic approach was both immediate and significant. By implementing the audit's recommendations and leveraging the Suped platform, MONEYME achieved a lift in their domain reputation scores with major inbox providers, including Gmail.
This technical achievement unlocked several layers of business value. Firstly, it directly translated to more reliable inbox placement, ensuring that critical transactional emails and important customer updates were consistently delivered. This reliability is the bedrock of a positive customer experience.
Secondly, by successfully implementing a p=quarantine DMARC policy, MONEYME immediately fortified its domains against the most common forms of phishing and spoofing. This action sends a strong signal to inbox providers about their commitment to email security, which in turn helps protect their customers and enhance the integrity of their brand.
Improved domain reputation
Achieved a measurable lift in domain reputation scores with major inbox providers, including Gmail, directly improving inbox placement for critical communications
Fortified brand security
Successfully implemented p=quarantine DMARC policy, providing robust protection against phishing and domain spoofing attacks that could damage customer trust
Operational efficiency
IT and Marketing Operations teams freed from time-consuming manual diagnosis, with a single source of truth enabling issue resolution in minutes rather than days
Furthermore, Suped delivered significant operational efficiency. The IT and Marketing Operations teams were freed from the time-consuming task of manually diagnosing delivery issues or parsing complex reports. With a single source of truth, they can now pinpoint issues in minutes, not days, allowing them to focus on more strategic initiatives.
The partnership with Suped has empowered the MONEYME team with the tools, knowledge, and confidence to manage their email program at the highest level. They now have a sustainable, future-proof strategy built for long-term success.
The visibility and control we've gained with Suped is invaluable. We have complete confidence that our customer communications are secure and fully optimised for the inbox. Suped has become a foundational part of our marketing technology stack, ensuring we uphold the highest standards of security and deliverability.
Dave Orr, Lead Product Manager, Growth & Customer Experience, MONEYME
