Suped

Summary

Finding leads for DMARC projects involves understanding the diverse needs of potential clients, from initial setup to full implementation and ongoing management. Many organizations recognize the importance of DMARC for email security and deliverability but may lack the in-house expertise or time to execute it effectively. This creates a clear demand for specialized consultants and service providers.

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What email marketers say

Email marketers and business development professionals often look for specific indicators when seeking or evaluating DMARC project leads. Their focus tends to be on the client's explicit needs, willingness to engage, and the business value of DMARC implementation, moving beyond purely technical considerations.

Marketer view

CEO from Email Geeks notes that their company offers a free, hosted version of their open-sourced DMARC reporting platform. They find that many users start with this self-serve option, then later seek help with specific issues or full implementation.

17 Feb 2022 - Email Geeks

Marketer view

CEO from Email Geeks believes that having access to DMARC reporting dashboards from prospects is incredibly valuable. This insight provides a clear picture of their mail flow, which helps consultants in bidding on projects and accepting offers.

17 Feb 2022 - Email Geeks

What the experts say

Email deliverability experts offer a more nuanced view on DMARC project leads, focusing on the technical depth, organizational readiness, and the long-term implications of DMARC implementation. They often highlight the challenges and best practices for successful project execution.

Expert view

Expert from Email Geeks, Ken, questions whether access to aggregate DMARC reports is truly sufficient for assessing a prospect. He believes that other business factors, such as governance structure, stakeholders, and financial metrics, are potentially more relevant for a bid/no-bid decision.

17 Feb 2022 - Email Geeks

Expert view

Expert from Email Geeks states that nobody should receive a business's data, including DMARC reports, without a proper contract already established between both parties. This is crucial for data privacy and legal compliance.

17 Feb 2022 - Email Geeks

What the documentation says

Official documentation and technical guides provide the foundational understanding of DMARC, outlining its mechanisms, deployment steps, and best practices. These resources implicitly define the scope and complexity of DMARC projects, informing where potential leads might emerge.

Technical article

eSecurity Planet documentation advises that to set up DMARC, an organization must publish a text file, known as a DMARC record, with their domain's DNS registrars. This initial step is fundamental for any DMARC project.

01 Nov 2023 - eSecurity Planet

Technical article

Mailgun documentation explains that effective DMARC implementation involves five key steps, starting with preparing your domain, choosing a policy, publishing your TXT record, analyzing reports, and finally rolling out the policy to enforcement. This outlines a comprehensive project.

05 Oct 2023 - Mailgun

10 resources

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