Summary
The email deliverability landscape is constantly evolving, prompting many to question whether there's still room for new voices and perspectives in the content sphere. Despite numerous existing blogs and resources, the consensus from various corners of the email community suggests that there is indeed ample space for fresh, valuable content, especially when approached with a genuine desire to learn and share practical solutions. The primary benefit of creating such content often lies in the learning process itself, making it a worthwhile endeavor regardless of audience size.
Key findings
- Personal growth: Writing about a subject, such as email deliverability, can significantly deepen one's understanding and identify knowledge gaps. This self-learning aspect is a strong motivator for starting a blog.
- Audience reach: Even with many existing resources, there's always a need for content that addresses specific problems or presents information in new, accessible ways. The state of email deliverability shows ongoing challenges that require continuous discussion.
- Niche opportunities: Rather than broadly covering email deliverability, focusing on specific, underserved niches can attract a dedicated audience. This includes content about specific technical issues, such as those related to content discoverability.
- Practical documentation: A blog can serve as a personal knowledge base, documenting solutions to problems encountered. These practical resources can prove invaluable for future reference and for others facing similar challenges.
Key considerations
- Motivation: Determine if the primary motivation is personal learning and documentation, or audience engagement. Both are valid, but they influence content strategy.
- Scope: Consider whether the blog should strictly focus on email deliverability or expand to broader technical topics where similar problem-solving approaches apply.
- Time commitment: Acknowledge the effort required to consistently produce content, especially alongside other responsibilities. Prioritize projects carefully.
- Value proposition: Even a few high-quality, problem-solving posts can be more valuable than a high volume of generic content.
What email marketers say
Email marketers often approach content creation from a practical, problem-solving perspective, focusing on what directly helps them or others overcome real-world challenges. They tend to value content that is actionable, relatable, and offers clear solutions, even if it means covering topics that might already exist elsewhere. The act of documenting their own journey and solutions is seen as a legitimate reason to contribute to the existing body of knowledge.
Key opinions
- Room for new content: Many marketers believe there's always space for new deliverability content, especially when it comes from a personal learning journey.
- Personalized learning: The act of writing helps solidify one's own understanding, making content creation a valuable self-education tool.
- Utility over volume: A few impactful posts that solve specific problems are often more appreciated than a large volume of generic information. Marketers look for common deliverability myths to be debunked.
- Beyond email: Expanding content beyond just email deliverability to include broader technical problem-solving can be beneficial, as many issues marketers face are interconnected. Marketers often seek a good deliverability guide.
Key considerations
- Audience focus: While personal learning is key, considering whether content also benefits an audience can shape its presentation and reach. Best practices can include B2B email marketing and deliverability.
- Content format: Beyond written articles, videos and other formats can enhance content impact and reach diverse learning preferences.
- Sustainability: For side projects, realistic scheduling (e.g., sprints rather than daily commitments) is crucial for consistent output.
- Problem-solution approach: Focusing on problems encountered and their specific solutions provides tangible value to readers.
A marketer from Email Geeks indicates that there is definitely room for another email deliverability blog. They suggest that the primary motivation for writing should be self-learning and personal growth, rather than solely focusing on the audience.
A marketer from Email Geeks suggests that writing articles or creating videos about problems encountered and their solutions is an excellent method to discover gaps in one's own knowledge. They advocate for this approach as a form of personal note-taking that can benefit others incidentally.
What the experts say
Experts in email deliverability acknowledge the crowded content landscape but emphasize the ongoing need for nuanced, deep-dive content that addresses specific technical challenges and evolving industry standards. They often highlight the value of content that simplifies complex topics or offers practical solutions to persistent problems that even seasoned professionals encounter.
Key opinions
- Niche expertise: Even with many general resources, there's always room for highly specialized content that tackles very specific deliverability issues or emerging trends. This includes advanced topics related to advanced deliverability training.
- Simplifying complexity: The deliverability field is complex, and experts see value in content that can demystify technical concepts or recent changes from major inbox providers. Content that explains email deliverability issuesand solutions is always in demand.
- Practical application: Content that bridges the gap between theoretical knowledge and actionable steps is highly valued. This helps in understanding why emails fail and how to rectify them.
- Staying current: Given the dynamic nature of inbox filtering and sender requirements, new content is essential to keep the community informed about the latest changes.
Key considerations
- Depth over breadth: Instead of general deliverability overviews, focus on deep dives into specific topics (e.g., DMARC nuances, complex blacklist issues).
- Credibility: Content should be backed by expertise and, where possible, data or real-world examples to build trust with readers.
- Addressing gaps: Identify areas where current content is lacking or outdated, such as new changes from major inbox providers or lesser-known technical issues.
- Community engagement: Engage with the community to understand their pain points and inform future content topics, fostering a collaborative learning environment.
An expert from Email Geeks suggests that new content is always welcome, particularly if it provides unique insights or simplifies complex topics that are not thoroughly covered elsewhere. They advocate for a focus on quality over sheer quantity of posts.
An expert from Email Geeks believes that the evolving nature of email deliverability ensures a continuous need for fresh content. New challenges and solutions mean there are always new things to discuss and document, even if the basics remain constant.
What the documentation says
Official documentation and research often lay the groundwork for understanding email deliverability, providing definitions, protocols (like DMARC, SPF, and DKIM), and best practices. While comprehensive, these resources can sometimes be dense or lack practical, real-world application examples that a new blog could provide. The continuous evolution of email standards means documentation is regularly updated, but interpretation and implementation guidance remain valuable areas for content creation.
Key findings
- Foundational knowledge: Documentation provides the essential technical specifications (e.g., DMARC tags) necessary for email deliverability.
- Standard evolution: Email standards and requirements, like those detailed by Higher Logic, are continually updated, requiring ongoing interpretation and guidance.
- Gap in application: While documentation explains how protocols work, practical implementation strategies are often missing, leaving room for supplementary content.
- Best practice emphasis: Documentation consistently stresses the importance of adherence to specific sending practices to ensure compliance and optimal deliverability.
Key considerations
- Translating technicalities: New content can focus on translating complex technical documentation into easily digestible, actionable advice for different audiences.
- Practical examples: Supplementing official guidelines with real-world scenarios and troubleshooting steps helps users apply the documented knowledge effectively.
- Impact of changes: Address how changes in RFCs or ISP policies directly impact sender practices and what adjustments are needed.
- Clarifying ambiguities: Some documentation may have areas open to interpretation. New content can offer clear, expert-informed interpretations.
Official documentation from RFC 5322 specifies the format of internet text messages, outlining essential elements for email headers and bodies. This foundational guide sets the stage for how emails should be structured to be valid, informing all subsequent deliverability practices.
The DMARC.org documentation outlines the DMARC protocol's role in email authentication, providing a framework for senders to protect their domains from abuse. It explains how DMARC builds upon SPF and DKIM to offer reporting and policy enforcement capabilities.
