Summary
Viewing X threads without an account is achievable via third-party websites and browser extensions, which convert threads into a readable format. A significant knowledge gap exists among DTC/ecomm businesses regarding email deliverability fundamentals. This includes list hygiene, email authentication (SPF, DKIM, DMARC), sender reputation management, engagement monitoring, and understanding CAN-SPAM compliance. Common mistakes involve sending to unengaged subscribers, using spam trigger words, lacking proper authentication, and pursuing aggressive promotional strategies. Improving deliverability requires permission-based marketing, personalized content, list segmentation, warming up IP addresses, and consistently monitoring engagement metrics. E-commerce merchants often face issues because they lack sufficient knowledge of authentication and list management and need to pay close attention to inactive subscribers.
Key findings
- Thread Viewing: X threads can be viewed without an account using third-party tools.
- DTC/ecomm Knowledge Gap: DTC/ecomm businesses often lack a fundamental understanding of email deliverability principles.
- Authentication Importance: Email authentication (SPF, DKIM, DMARC) is critical for verifying sender identity and improving deliverability.
- Engagement Drives Deliverability: Subscriber engagement significantly impacts sender reputation and deliverability.
- Aggressive Strategies Harmful: Aggressive promotional strategies and high sending volumes can negatively affect deliverability.
- List Management Vital: Maintaining clean and segmented email lists is essential for deliverability.
Key considerations
- Utilize Thread Viewers: Use third-party tools to view X threads without an account.
- Educate on Fundamentals: Educate DTC/ecomm businesses on email deliverability best practices.
- Implement Authentication: Implement and maintain SPF, DKIM, and DMARC records.
- Monitor Sender Reputation: Monitor sender reputation using tools like Google Postmaster Tools.
- Segment and Personalize: Segment email lists and personalize content to improve engagement.
- IP Warm-up: Warm up IP addresses before sending high volumes of email.
- Comply with Regulations: Ensure compliance with CAN-SPAM and other email marketing regulations.
- Manage List Hygiene: Regularly clean email lists and remove unengaged subscribers.
- Address Inactive Subscribers: Focus on re-engaging or removing subscribers who aren't opening or clicking emails.
What email marketers say
12 marketer opinions
The ability to view Twitter/X threads without an account is possible through third-party websites and browser extensions. These tools extract and display the thread content in a more accessible format. Addressing the knowledge gap in DTC/ecomm email marketing involves improving understanding of core deliverability principles. Key areas include list hygiene, email authentication (SPF, DKIM, DMARC), sender reputation, engagement metrics, and CAN-SPAM compliance. Common issues include aggressive promotional strategies, high sending volumes, lack of personalization, and failure to warm up IP addresses. Strategies for improvement focus on permission-based marketing, subscriber preference management, valuable content, proper email authentication, and consistent list maintenance.
Key opinions
- Viewing X Threads: Third-party websites and browser extensions enable viewing X threads without an account.
- Deliverability Knowledge Gap: DTC/ecomm businesses lack understanding of core email deliverability concepts.
- Authentication Importance: Proper email authentication (SPF, DKIM, DMARC) is critical for deliverability.
- Engagement Matters: Engagement metrics directly impact sender reputation and deliverability.
- DTC/ecomm Challenges: Aggressive promotional strategies and high sending volumes create deliverability challenges for DTC/ecomm.
Key considerations
- Use Thread Viewers: Utilize third-party tools to access X threads without requiring an account.
- Educate on Fundamentals: Educate DTC/ecomm businesses on fundamental deliverability concepts.
- Implement Authentication: Implement and maintain SPF, DKIM, and DMARC records.
- Monitor Engagement: Monitor and segment lists based on engagement metrics.
- Personalize Content: Personalize content and segment lists to improve engagement and avoid spam filters.
- IP Warm-up: Warm up IP addresses before sending high volumes of email.
- Compliance: Ensure compliance with CAN-SPAM and other email regulations.
Marketer view
Email marketer from SendGrid shares that warming up your IP address, segmenting your email list based on engagement, monitoring deliverability metrics, and consistently providing valuable content are important steps for improving email deliverability rates.
18 Oct 2021 - SendGrid
Marketer view
Marketer from Email Geeks shares a link to a Twitter thread viewer for those who don't use X (Twitter).
4 Aug 2022 - Email Geeks
What the experts say
2 expert opinions
E-commerce merchants frequently struggle with email deliverability due to insufficient knowledge of authentication methods and effective list management practices. This is often exacerbated by reliance on platforms that may not provide adequate education on these crucial aspects. Low subscriber engagement, specifically a lack of email opens and link clicks, negatively impacts deliverability, necessitating that senders monitor and address inactive subscribers.
Key opinions
- Deliverability Knowledge Gap: E-commerce merchants often lack sufficient understanding of email authentication and list management.
- Platform Dependency: Reliance on platforms that lack comprehensive deliverability education contributes to the problem.
- Engagement Impact: Low subscriber engagement negatively affects email deliverability.
Key considerations
- Authentication Education: E-commerce merchants should prioritize learning about and implementing email authentication methods (SPF, DKIM, DMARC).
- List Management: Implement robust list management practices, including regular cleaning and segmentation.
- Engagement Monitoring: Monitor subscriber engagement and take action to address inactive subscribers.
- Platform Evaluation: Evaluate email marketing platforms based on their educational resources and deliverability support.
Expert view
Expert from Spam Resource explains that low engagement negatively affects deliverability and senders need to pay attention to subscribers who aren't opening emails or clicking links.
21 Sep 2024 - Spam Resource
Expert view
Expert from Word to the Wise explains that e-commerce merchants often face deliverability issues due to a lack of understanding of authentication and list management, relying on platforms that may not adequately educate them on these crucial aspects.
4 Sep 2021 - Word to the Wise
What the documentation says
4 technical articles
Improving email deliverability involves several key technical and strategic elements. Email authentication via SPF, DKIM, and DMARC is crucial to verifying sender identity and preventing spoofing. Google recommends monitoring sender reputation using Postmaster Tools, adhering to best practices for sending volume, and ensuring high-quality content. Microsoft emphasizes list hygiene by removing inactive subscribers and providing clear unsubscribe options. SPF is defined as a mechanism to prevent sender address forgery by verifying the sending mail server's IP address. DMARC builds upon SPF and DKIM, providing a policy framework to improve email security and deliverability while reducing phishing and spoofing.
Key findings
- Authentication is Key: SPF, DKIM, and DMARC are critical for verifying sender identity and improving deliverability.
- Sender Reputation Matters: Monitoring sender reputation, especially with Google Postmaster Tools, is essential.
- List Hygiene is Important: Maintaining a clean email list by removing inactive subscribers improves deliverability.
- DMARC Enhances Security: DMARC provides a policy framework to reduce phishing and spoofing, improving overall email security.
Key considerations
- Implement Authentication: Implement SPF, DKIM, and DMARC records to authenticate your email domain.
- Monitor Reputation: Regularly monitor your sender reputation using tools like Google Postmaster Tools.
- Clean Your List: Regularly clean your email list to remove inactive or disengaged subscribers.
- Optimize Content: Ensure your email content follows best practices to avoid spam filters.
- Provide Unsubscribe Options: Provide clear and easy-to-use unsubscribe options in your emails.
Technical article
Documentation from Microsoft shares that ensuring proper email authentication (SPF, DKIM, DMARC), maintaining list hygiene by removing inactive subscribers, and providing clear unsubscribe options are crucial for improving email deliverability to Outlook and Hotmail users.
9 Jul 2021 - Microsoft Learn
Technical article
Documentation from Google explains that improving deliverability involves setting up SPF, DKIM, and DMARC records, monitoring your sender reputation with Google Postmaster Tools, and following best practices for sending volume and content.
6 Mar 2025 - Google Workspace Admin Help
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