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Summary

An SPF record showing as neutral indicates that your domain owner has explicitly stated they do not want to assert whether a sending IP address is authorized or not. This is typically due to the use of a ?all qualifier in your SPF TXT record, or in some cases, a fundamental syntax error like a missing v=spf1 tag. While a neutral result doesn't explicitly block emails, it provides no positive authentication signal, which can hinder your email deliverability and increase the likelihood of your emails landing in spam folders.

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What email marketers say

Email marketers often encounter SPF neutral results during setup or troubleshooting, especially when moving platforms or refining DNS records. The consensus among marketers points to two primary causes: using the permissive ?all qualifier or subtle syntax errors in the SPF record itself. Many report that while a ?all policy might seem harmless, it offers no real authentication benefit and can lead to emails being treated with suspicion by receiving mail servers, negatively impacting inbox placement.

Marketer view

Marketer from Email Geeks explains they initially used a ?all qualifier in their SPF record, causing emails to show as neutral. This configuration, intended to be permissive, inadvertently signaled to receiving mail servers that the domain owner was indifferent about the sending source, rather than providing a clear authorization policy. This often results in a 'neutral' status, which doesn't explicitly pass or fail SPF, but also doesn't provide the strong authentication signal needed for good deliverability.

14 Jul 2021 - Email Geeks

Marketer view

Marketer from Email Geeks notes that after removing ?all from their SPF TXT record, the SPF value continued to show as neutral upon testing, indicating other factors might be at play. They highlighted the frustration of making a seemingly correct change only to see no immediate positive impact. This experience underscores the complexities of DNS propagation and the need to consider all elements of an SPF record, not just the final qualifier.

14 Jul 2021 - Email Geeks

What the experts say

Experts universally agree that an SPF record showing neutral indicates either a deliberate, but ill-advised, permissive policy or a fundamental configuration error. The key opinions revolve around the importance of a proper all qualifier (like ~all or -all), the absolute necessity of the v=spf1 prefix, and the impact of DNS caching. They also highlight the criticality of publishing the SPF record for the correct return-path domain to ensure proper authentication.

Expert view

Expert from Email Geeks (steve589) advises that an 'all statement' (like ~all or -all) is crucial at the end of an SPF record, even if ?all was removed. Without this terminator, the SPF record's evaluation might not conclude properly, potentially leading to a neutral result by default for unlisted IPs. The all mechanism acts as a catch-all, defining the policy for any IP address not explicitly covered by preceding mechanisms.

14 Jul 2021 - Email Geeks

Expert view

Expert from Email Geeks (wise_laura) emphasizes that checking for DNS caching issues is vital, as updates to SPF records may not propagate immediately. DNS resolvers worldwide cache records for a period defined by the Time To Live (TTL) setting. Even if the SPF record is correctly updated on the authoritative DNS server, it might take hours for the change to be reflected everywhere, including the mail servers performing the SPF checks.

14 Jul 2021 - Email Geeks

What the documentation says

Official documentation and technical specifications for SPF consistently define the neutral result as an explicit non-assertion by the domain owner regarding sender authorization. The ?all qualifier is the direct cause of this state. Furthermore, documentation emphasizes the strict syntax requirements, particularly the v=spf1 prefix, without which the entire SPF record is deemed invalid and ignored. DNS caching mechanisms are also highlighted as a factor influencing how quickly SPF changes propagate and are recognized.

Technical article

RFC 7208 (SPF) states that the neutral result (designated by ?all) means the SPF record explicitly states that the domain does not wish to assert whether the IP address is authorized. This policy is essentially a declaration of indifference, indicating that the domain owner takes no stance on the legitimacy of a given sender. It allows any host to send email for the domain without triggering a 'fail' status, but also without providing positive authentication.

11 Mar 2023 - RFC 7208

Technical article

DNS documentation on TXT records indicates that for an SPF record to be correctly parsed, it must begin with v=spf1, signifying the SPF version being used. This v= mechanism must be the very first component of the SPF record. Without this mandatory prefix, a receiving mail server's SPF implementation will not recognize the TXT record as an SPF policy, defaulting its evaluation to a 'neutral' or 'none' state because no valid SPF record was found.

22 Jun 2023 - DNS Documentation

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