Summary
Emails to henmail.se are being marked as spam despite apparent user engagement due to a combination of factors related to domain reputation, email content, authentication, list hygiene, and sending practices. It's crucial to verify the domain's size and user base, ensure proper email authentication (SPF, DKIM, DMARC), optimize email content, maintain a clean email list, and monitor sender reputation through tools like Google Postmaster Tools and Microsoft SNDS. Focusing on current engagement rather than relying solely on past activity and addressing potential DNS issues are also important.
Key findings
- Domain Size & Reputation: henmail.se may be a small domain with low reputation, impacting deliverability even to engaged users.
- Authentication Issues: Lack of or incorrect SPF, DKIM, and DMARC configurations can flag emails as suspicious.
- Content Problems: Overly promotional content, problematic keywords, and irrelevant preview text can trigger spam filters.
- List Hygiene Decay: Email lists degrade over time, accumulating spam traps and inactive addresses.
- Sending Practices: High sending frequency, high bounce rates, and lack of engagement monitoring contribute to spam classification.
- Engagement Misinterpretation: Past engagement doesn't guarantee inbox placement; current engagement is key.
- DNS Configuration: Incorrectly configured DNS can cause deliverability problems.
- Blocklisting: The IP or domain could be listed on a blocklist
Key considerations
- Validate Domain & User Base: Verify the size and activity of the henmail.se user base.
- Implement Authentication: Set up SPF, DKIM, and DMARC records to authenticate emails.
- Optimize Email Content: Refine content to avoid spam triggers (language, images, keywords, preview text).
- Maintain List Hygiene: Regularly clean the email list to remove inactive and problematic addresses.
- Adjust Sending Practices: Reduce sending frequency, monitor bounce rates, and remove non-engaged subscribers.
- Focus on Current Engagement: Prioritize sending to users with recent engagement.
- Review DNS Settings: Ensure proper DNS configuration for the domain.
- Monitor Feedback Loops: Monitor feedback loops and remove users who consistently mark emails as spam.
- Check Blocklists: Check if the IP or domain is listed on any blocklists
- Dedicated IP: Ensure you are using a dedicated IP
What email marketers say
9 marketer opinions
Emails to henmail.se may be going to spam despite user engagement due to several factors. These include a low domain reputation, problematic email content, a tainted sending IP address, degraded email lists containing spam traps or inactive addresses, blocklisting, lack of feedback loop monitoring, excessive sending frequency, high hard bounce rates, and issues with preview text. Proper email authentication (SPF, DKIM, DMARC) is crucial, along with regular list cleaning and monitoring of sender reputation.
Key opinions
- Reputation: Low domain or IP reputation can cause emails to be marked as spam, even to engaged users.
- Content: Spam filters can be triggered by email content, including overly promotional language, excessive images, and specific keywords.
- Authentication: Lack of proper email authentication (SPF, DKIM, DMARC) can lead to deliverability issues.
- List Hygiene: Degraded email lists with inactive addresses or spam traps can negatively impact deliverability.
- Blocklists: Being on a blocklist will cause emails to be automatically marked as spam.
- Sending Frequency: Sending emails too frequently can be perceived as spamming.
- Bounces: High hard bounce rates indicate deliverability problems.
Key considerations
- Improve Reputation: Implement email authentication protocols (SPF, DKIM, DMARC) to improve sender reputation.
- Optimize Content: Review and optimize email content to avoid triggering spam filters.
- Clean Email List: Regularly clean the email list to remove inactive addresses and spam traps.
- Monitor Blocklists: Check blocklist status and take steps to get removed if listed.
- Feedback Loops: Monitor feedback loops and remove users who consistently mark emails as spam.
- Reduce Frequency: Reduce sending frequency and target emails to specific segments.
- Handle Bounces: Immediately remove hard bounces from the email list.
- Preview Text: Ensure preview text is engaging, accurate and relevant to the email content.
Marketer view
Email marketer from Litmus explains if henmail.se sends emails too frequently, email providers may see this as a sign of spamming, especially if users aren't actively engaging with every email. Reducing sending frequency and targeting emails to specific segments can improve deliverability.
11 Oct 2022 - Litmus
Marketer view
Email marketer from Campaign Monitor shares that preview text in the email client can trigger spam filters. Ensure your preview text is engaging, accurate and relevant to the email content.
6 Apr 2024 - Campaign Monitor
What the experts say
6 expert opinions
Emails to henmail.se might be landing in spam even with engaged users due to a few key reasons. The domain itself might be small, and the claim of a large engaged user base could be inaccurate. Sending based solely on past engagement isn't a guaranteed inbox placement, as addresses can become spam traps. Additionally, the email content itself could be suspicious. Finally, the DNS records for henmail.se should be checked to ensure proper configuration.
Key opinions
- Domain Size: henmail.se might be a small personal or business domain with a limited user base.
- Engagement Validity: Past engagement doesn't guarantee future inbox placement; addresses can become spam traps.
- Content Suspicion: Email content can trigger spam filters, even if the user was previously engaged.
- DNS Configuration: Incorrectly configured DNS records for henmail.se can cause deliverability problems.
Key considerations
- Verify User Base: Confirm the actual number of users and their engagement levels.
- Re-evaluate Engagement Strategy: Don't rely solely on past engagement; ensure data quality and recency.
- Review Content: Scrutinize email content for potentially spam-triggering elements.
- Check DNS: Verify the accuracy and completeness of henmail.se's DNS records.
Expert view
Expert from Word to the Wise explains that even if users were previously engaged, they may have turned into spam traps. Engagement is an indication to send *more* mail, but *not* mail to just any address. A previously engaged address is a valid address to send to, but you still have to be sure where it came from.
27 May 2025 - Word to the Wise
Expert view
Expert from Email Geeks shares that based on web searches, it doesn’t look like henmail.se even has 160 users, questioning the claim of previous clicks from that many users.
10 Nov 2024 - Email Geeks
What the documentation says
5 technical articles
Emails to henmail.se may be going to spam even with engaged users due to issues with email authentication and a lack of monitoring tools. Missing or improperly configured SPF, DKIM, and DMARC records can cause email providers to flag messages as spam. Furthermore, a lack of monitoring via tools like Google Postmaster Tools and Microsoft SNDS makes it difficult to diagnose and address the underlying issues impacting deliverability.
Key findings
- SPF Configuration: Missing or misconfigured SPF records can lead to emails being flagged as potentially spoofed.
- DKIM Signature: Lack of a valid DKIM signature or a mismatch between the signature and the domain can result in emails being marked as spam.
- DMARC Policy: A DMARC policy set to 'reject' or 'quarantine' will cause emails failing SPF and DKIM checks to be sent to spam or blocked.
- Monitoring Tools: Lack of monitoring via Google Postmaster Tools and Microsoft SNDS hinders the ability to identify and address deliverability issues.
Key considerations
- Implement SPF: Configure SPF records to specify authorized mail servers for the domain.
- Implement DKIM: Implement DKIM to add digital signatures to email headers, verifying sender authenticity.
- Implement DMARC: Implement a DMARC policy to instruct email providers on how to handle emails that fail authentication.
- Monitor with Tools: Utilize Google Postmaster Tools and Microsoft SNDS to monitor domain and IP reputation and identify deliverability issues.
Technical article
Documentation from DKIM explains that DomainKeys Identified Mail (DKIM) adds a digital signature to email headers, verifying the sender's authenticity. Email providers may flag emails from henmail.se as spam if they lack a valid DKIM signature or if the signature doesn't match the domain.
27 Jun 2024 - DKIM
Technical article
Documentation from Microsoft SNDS explains that using Microsoft's Smart Network Data Services helps monitor IP reputation. Understanding your IP reputation can help identify and address issues that may be causing emails to go to spam.
8 Jun 2023 - Microsoft
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