Factor | Description | Impact on deliverability |
---|---|---|
IP reputation | History of the sending IP address, especially on blocklists (blacklists). Can be an issue if your IP is listed on Proofpoint. | |
Domain reputation | Perception of your domain based on email practices. Poor engagement or spam complaints can damage it. | Emails may land in spam or be blocked outright. Impacts brand trust. |
Content analysis | Email content scanned for spammy phrases, malicious links, or suspicious attachments. This includes acceptable use policy or content violations. | Emails quarantined or marked as spam, even if authentication passes. |