Summary
To successfully integrate contacts from paid ads through Typeform into Klaviyo, the core issues revolve around consent, integration setup, data flow, and adherence to Klaviyo's policies. Explicit, verifiable consent captured in Typeform must be accurately transmitted to Klaviyo. Integration settings within both Typeform and Klaviyo need careful configuration, particularly list selection and opt-in preferences. The accuracy of data mapping and the reliability of data transfer, potentially using Zapier, are crucial. It's also important to avoid Klaviyo's suppression lists and address potential API rate limits. Thorough testing is recommended, and adherence to Klaviyo's AUP is mandatory to avoid compliance issues.
Key findings
- Explicit Consent: Ensuring explicit and verifiable consent in Typeform and reliably transmitting it to Klaviyo is paramount for compliance and successful integration.
- Integration Configuration: Proper setup of Typeform integration within Klaviyo, including list selection and opt-in settings, is vital for automatic subscription.
- Data Mapping Accuracy: Accurate mapping of fields between Typeform and Klaviyo, especially email and consent fields, is crucial for correct data transfer.
- Data Transfer Reliability: Using Zapier and checking Zapier logs are essential for ensuring reliable data transfer and troubleshooting potential errors.
- Klaviyo AUP Compliance: Adhering to Klaviyo's AUP, particularly regarding opt-in consent, is mandatory to avoid compliance issues.
- Klaviyo Consent Property: Ensure that the consent property within Klaviyo is set to true.
Key considerations
- Double Opt-in Evaluation: Evaluate whether double opt-in is necessary, balancing compliance with user experience.
- GDPR and Privacy Compliance: Verify that Typeform includes a clear consent checkbox for GDPR and privacy compliance.
- Suppression List Avoidance: Ensure that valid email addresses are not accidentally included in Klaviyo's suppression lists.
- API Rate Limit Management: Implement queuing or error handling in Zapier to manage potential Klaviyo API rate limits.
- Thorough Integration Testing: Conduct thorough testing of the entire integration process to confirm data accuracy and successful subscription.
- Klaviyo Segmentation: Check the segmentation in Klaviyo to ensure the contact doesn't get excluded from the list.
What email marketers say
14 marketer opinions
To resolve issues with contacts from paid ads via Typeform not subscribing to Klaviyo, the primary focus should be on ensuring explicit consent and proper integration setup. This includes verifying Typeform integration settings in Klaviyo, utilizing single opt-in settings where appropriate, employing Zapier for triggered subscriptions, confirming GDPR compliance with explicit consent checkboxes, checking Klaviyo list filters and suppression lists, and ensuring correct mapping of data fields. Compliance with Klaviyo's Acceptable Use Policy (AUP) regarding opt-in consent is critical, and thorough testing of the entire integration process is recommended.
Key opinions
- Consent is Key: Explicit, verifiable consent from users through Typeform is essential and must be accurately transmitted to Klaviyo to comply with GDPR and Klaviyo's AUP.
- Integration Settings: Correctly configuring the Typeform integration settings within Klaviyo, including list selection and double opt-in settings, is crucial for automatic subscription.
- Zapier Utility: Using Zapier to trigger Klaviyo 'Subscribe' events offers greater control and ensures contacts are explicitly subscribed.
- Data Mapping: Accurate mapping of fields between Typeform and Klaviyo, particularly the email address field and any consent-related fields, is vital.
- List Filters: Contacts may not be appearing due to filters in the Klaviyo List preventing the subscription from happening
Key considerations
- Double Opt-in: Evaluate whether double opt-in is necessary and adjust Klaviyo list settings accordingly, considering the level of certainty regarding user consent.
- GDPR Compliance: Ensure that your Typeform includes a clear and explicit consent checkbox to comply with GDPR regulations.
- Klaviyo AUP: Adherence to Klaviyo's Acceptable Use Policy (AUP) is non-negotiable. Sending to contacts without explicit opt-in is a violation.
- Suppression Lists: Regularly check Klaviyo's suppression lists to ensure that valid email addresses are not accidentally excluded from subscription.
- Thorough Testing: Implement a rigorous testing process for the entire Typeform-Klaviyo integration to verify data accuracy and subscription success.
- Klaviyo Consent Property: Check the contacts 'Consent' property and ensure it is marked as true
Marketer view
Email marketer from Reddit suggests using hidden fields in Typeform to pass additional information (like ad campaign source) to Klaviyo. Ensure these hidden fields are correctly mapped in the integration.
23 Dec 2022 - Reddit
Marketer view
Marketer from Email Geeks clarifies that Klaviyo’s platform is their private property and they are well within their rights to set standards higher than the law requires, it’s basic contract law.
28 Apr 2022 - Email Geeks
What the experts say
1 expert opinions
The most critical step to successfully integrate contacts from paid ads through Typeform into Klaviyo is ensuring explicit and verifiable consent. This requires clear opt-in options within Typeform and reliable transmission of consent data to Klaviyo. Failure to do so will negatively impact deliverability and compliance.
Key opinions
- Explicit Consent is Key: Capturing explicit, verifiable consent is the most crucial factor for successful integration and compliance.
- Data Transmission Reliability: Consent data must be reliably transmitted from Typeform to Klaviyo.
Key considerations
- Clear Opt-in Options: Typeform should clearly present an opt-in option for users to provide their consent.
- Deliverability and Compliance Impact: Lack of explicit consent will negatively impact email deliverability and compliance with relevant regulations.
Expert view
Expert from Word to the Wise emphasizes that for successful integration of contacts from paid ads through Typeform into Klaviyo, the most critical step is to ensure explicit, verifiable consent is captured. This involves making sure Typeform clearly presents an opt-in option and that the data reflecting this consent is reliably transmitted to Klaviyo. Without it, deliverability and compliance suffer.
22 Feb 2025 - Word to the Wise
What the documentation says
4 technical articles
To resolve issues with contacts from paid ads through Typeform not subscribing to Klaviyo, ensure the correct Klaviyo list is selected during the Typeform integration setup and verify 'Double opt-in' settings. Accurate mapping of Typeform fields to Klaviyo fields, especially the email address, is crucial. Check Zapier logs for data transfer errors and consider implementing queuing or error handling in Zapier to address potential Klaviyo API rate limits during high submission volumes.
Key findings
- List Selection and Opt-in: Selecting the correct Klaviyo list and verifying 'Double opt-in' settings during the Typeform integration setup is fundamental.
- Field Mapping Accuracy: Accurate mapping of Typeform fields to corresponding Klaviyo fields, especially the email address field, is essential for successful contact creation.
- Zapier Error Analysis: Reviewing Zapier logs for data transfer errors between Typeform and Klaviyo can reveal issues related to incorrect field mappings or API problems.
- API Rate Limit Mitigation: Implementing queuing or error handling in Zapier is recommended to address potential Klaviyo API rate limits when dealing with high submission volumes from Typeform.
Key considerations
- Integration Settings Verification: Regularly verify the Typeform integration settings in Klaviyo to ensure they remain correctly configured.
- Data Integrity: Prioritize data integrity by ensuring accurate field mappings between Typeform and Klaviyo.
- Zapier Log Monitoring: Establish a routine for monitoring Zapier logs to proactively identify and address any data transfer errors.
- Scalability: Consider the scalability of your integration and implement measures to handle potential API rate limits as submission volumes increase.
Technical article
Documentation from Klaviyo states if a high volume of submissions from Typeform is occurring, it's possible that Klaviyo API rate limits are being reached, causing some contacts to be missed. Implement queuing or error handling in your Zapier setup to address this.
25 Feb 2023 - Klaviyo
Technical article
Documentation from Typeform highlights the importance of mapping Typeform fields correctly to the corresponding Klaviyo fields, especially the email address field. Incorrect mapping can prevent successful contact creation and subscription.
21 Nov 2023 - Typeform
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