Suped

Why did Yahoo and AOL emails experience false bounce errors in late 2019?

Summary

In late 2019, from approximately September through November, Yahoo and AOL email services, both operating under Verizon Media, experienced significant and widespread outages that resulted in legitimate emails being falsely rejected. These rejections typically manifested as hard bounce errors, specifically '554 5.7.1,' which normally signify permanent delivery failures. However, the issues were temporary and caused by severe internal server problems, system misconfigurations, or general instability and overload within Verizon Media's mail infrastructure. This meant valid emails were erroneously bounced regardless of sender reputation, compelling email marketers and server administrators to adapt by treating these hard bounces as temporary soft bounces and implementing retry mechanisms. The problems were largely resolved by late November, underscoring a critical recipient-side system error rather than any fault on the part of email senders.

Key findings

  • Widespread False Bounces: In late 2019, Yahoo and AOL, under Verizon Media, experienced widespread issues, leading to legitimate emails receiving false hard bounce errors (typically 554 5.7.1) that falsely indicated permanent delivery failures.
  • Internal System Failure: The root cause was severe internal server problems, system misconfigurations, instability, or overload within Verizon Media's infrastructure, affecting their mail servers.
  • Temporary Not Permanent: Despite returning 'hard' bounce codes, these issues were temporary service disruptions, meaning affected emails should have been treated as soft bounces and retried for delivery.
  • Universal Impact: The problem indiscriminately affected a broad range of senders, regardless of their individual sender reputation, email content, or sending practices, indicating a recipient-side system error.

Key considerations

  • Treat Hard Bounces as Soft: During such widespread outages, senders should temporarily reclassify hard bounces, specifically the 554 errors from Yahoo and AOL in late 2019, as soft bounces to allow for re-delivery attempts and avoid unsubscribing valid subscribers.
  • Monitor Deliverability Metrics: Continuously monitoring bounce rates and overall deliverability metrics is essential to quickly identify and respond to unusual spikes or widespread issues that indicate recipient-side problems, not sender-side ones.
  • Adapt Delivery Strategies: Be prepared to temporarily adjust email sending strategies, including retry logic or suppression rules, when major Internet Service Providers (ISPs) experience system-wide outages or server instability.
  • Communicate and Share: Sharing information with internal teams, ESPs, and the broader email community helps confirm widespread issues, allows for coordinated responses, and provides critical insights during periods of mail server instability.

What email marketers say

11 marketer opinions

The latter half of 2019 saw notable disruptions in email deliverability to Yahoo and AOL accounts, primarily due to unannounced service issues and widespread internal server failures at Verizon Media, their parent company. This led to a pervasive problem where legitimate emails were incorrectly rejected, often generating what appeared to be permanent hard bounce codes, such as the 554 DSN message. Despite these seemingly definitive rejections, the underlying cause was a temporary, systemic malfunction on the recipient's end, not an issue with the sending email's validity or sender reputation. Consequently, email marketers were advised to handle these erroneous hard bounces as temporary soft bounces, emphasizing the need for flexible handling and diligent monitoring during such critical infrastructure events.

Key opinions

  • Inaccurate Bounce Reporting: Legitimate emails sent to Yahoo and AOL users in late 2019 were frequently met with false bounce errors, often appearing as hard bounces with 554 codes.
  • Verizon Media's System Glitch: The core issue stemmed from unannounced service disruptions and extensive internal server problems within Verizon Media, responsible for Yahoo and AOL's mail infrastructure.
  • Temporary Nature of Errors: Despite presenting as permanent hard bounces, these rejections were temporary and intermittent, signifying a transient problem rather than invalid recipient addresses.
  • Broad Sender Impact: The problems affected a wide range of senders, indicating a large-scale recipient-side issue rather than sender-specific deliverability problems.

Key considerations

  • Adaptive Bounce Handling: During periods of widespread ISP issues, senders should re-evaluate bounce classifications, treating hard bounces from affected domains (like the 554 errors from Yahoo/AOL in 2019) as temporary soft bounces to avoid prematurely suppressing valid subscribers.
  • Vigilant Metric Observation: Maintaining constant vigilance over email deliverability metrics, especially bounce rates, is crucial for early detection of systemic issues originating from recipient mail servers.
  • Flexible Delivery Tactics: Marketers should be prepared to temporarily modify their email sending strategies, including adjusting retry mechanisms and suppression rules, to navigate external service disruptions.
  • Community Information Sharing: Engaging with the wider email marketing community and ESPs facilitates the sharing of critical intelligence, helping to confirm widespread issues and coordinate effective responses during unforeseen outages.

Marketer view

Email marketer from Email Geeks initially notes that a September 2019 issue with incorrect bounces was specific to Verizon emails and related to require-recipient-valid-since header dates. He later corrects this, confirming that after internal discussion, AWeber also observed a small percentage of incorrect bounces from Yahoo and AOL domains around that same time.

31 Aug 2022 - Email Geeks

Marketer view

Email marketer from Ongage Blog highlights widespread temporary Yahoo/AOL delivery issues in late 2019, which resulted in false bounces (specifically 554 DSN messages) for legitimate emails, attributing the problem to internal server problems at Verizon Media.

26 Dec 2022 - Ongage Blog

What the experts say

3 expert opinions

During the latter part of 2019, specifically from September through November, Yahoo and AOL, including Verizon properties, encountered significant service interruptions that led to legitimate emails being incorrectly bounced. These incidents often presented as 554 5.7.1 errors, typically indicating a permanent failure due to spam or policy violations. However, the rejections were false, stemming from internal system malfunctions, misconfigurations, or software bugs within the email providers' infrastructure. This widespread problem affected senders universally, regardless of their established reputation or email content, signifying a major recipient-side issue rather than a sender-driven deliverability problem. Most of these technical glitches were rectified by late November, highlighting the complexity of email delivery systems and the importance of monitoring ISP health.

Key opinions

  • Misleading Bounce Codes: Yahoo and AOL emails encountered false 554 5.7.1 bounce errors in late 2019, mistakenly flagging valid messages as spam or policy violations for legitimate senders.
  • Internal Infrastructure Faults: The underlying reason for these widespread errors was attributed to internal system issues, misconfigurations, or bugs within the email providers' own infrastructure, not sender-related problems.
  • Affected Period: The false rejections were prevalent from approximately September through November 2019, affecting users and senders across multiple Yahoo and AOL properties.
  • Sender-Agnostic Impact: These problems impacted legitimate emails universally, irrespective of the sender's reputation or content, clearly indicating a recipient-side system error.
  • Subsequent Resolution: The widespread false bouncing problem was largely rectified by the close of November 2019, indicating a resolution to the complex internal system issue.

Key considerations

  • Identify System-Wide Issues: Email marketers should be vigilant in distinguishing between sender-specific deliverability challenges and widespread, recipient-side system failures, which can cause false bounce errors.
  • Consult Industry Resources: When unusual bounce patterns or spikes occur, it is crucial to check with email communities and expert resources for confirmation of ISP-wide problems, as this can help explain unexpected rejections.
  • Understand Bounce Code Nuances: Recognize that standard bounce codes, such as 554 5.7.1, can sometimes be misleading during major ISP outages, necessitating deeper investigation into the actual cause of a rejection.
  • Adapt During Anomalies: Be prepared to adjust email processing rules or retry logic if major email providers experience widespread, temporary deliverability issues stemming from their internal systems.

Expert view

Expert from Email Geeks explains that there was a problem with Yahoo falsely rejecting mails in the recent past, specifically around the end of September 2019. She confirms the initial bounce was false, an error on Yahoo’s part, and that they have since fixed it.

14 May 2025 - Email Geeks

Expert view

Expert from Spam Resource explains that Yahoo, AOL, and Verizon experienced widespread issues with false 554 5.7.1 bounce errors from late October through November 2019. These errors, which falsely indicated spam or policy violations, were caused by an internal system issue, a misconfiguration, or a bug within Yahoo/AOL/Verizon's infrastructure. The problem led to legitimate emails being rejected regardless of sender reputation, and while largely resolved by late November, it indicated a complex underlying system problem rather than sender-side deliverability issues.

16 May 2024 - Spam Resource

What the documentation says

3 technical articles

In late 2019, email services for Yahoo and AOL, both under Verizon Media, experienced significant technical glitches causing legitimate emails to be falsely rejected. These widespread temporary server issues mistakenly generated hard bounce errors, specifically 554 and 554 5.7.1 codes, which typically signify permanent delivery failures. However, the underlying cause was internal instability, overload, or severe system problems within Verizon Media's infrastructure, requiring senders to treat these as temporary failures and retry delivery. This anomaly highlighted a critical recipient-side system malfunction that led to valid messages being erroneously bounced.

Key findings

  • Erroneous Bounce Reporting: During late 2019, Yahoo and AOL mail servers incorrectly issued permanent "554 5.7.1" hard bounce errors for legitimate emails, indicating a false rejection.
  • Internal System Failures: The root cause was widespread temporary server issues, internal instability, or severe operational problems within Verizon Media's infrastructure.
  • Requirement for Retries: Despite appearing as permanent failures, these issues necessitated senders to re-attempt delivery, as the rejections were temporary.
  • False Rejections of Valid Mail: The problem caused valid, non-spam emails to be erroneously bounced, stemming from a recipient-side system error rather than sender content or reputation.

Key considerations

  • Adapt Bounce Classification: When major ISPs report widespread issues, re-evaluate hard bounce codes, treating them as temporary failures that warrant re-delivery attempts.
  • Monitor ISP Communications: Stay informed through industry resources and community discussions regarding major ISP outages or server instability that could affect deliverability.
  • Implement Robust Retry Logic: Ensure email sending platforms have flexible retry mechanisms to handle temporary server issues, even when they manifest as hard bounces.
  • Verify Bounce Causes: Investigate unusual spikes in bounce rates by consulting multiple sources to distinguish between sender-related problems and widespread recipient-side system failures.

Technical article

Documentation from SparkPost Blog explains that in late 2019, Yahoo and AOL experienced widespread temporary server issues under Verizon Media, which resulted in legitimate emails receiving hard bounce errors (e.g., 554) that were in fact temporary failures requiring senders to retry delivery.

14 Feb 2023 - SparkPost Blog

Technical article

Documentation from SendGrid's Paul Kincaid-Smith explains that in late 2019, Yahoo and AOL email servers were erroneously returning 554 5.7.1 permanent bounce errors for temporary issues, indicating a severe internal problem at Verizon Media that caused legitimate emails to be falsely rejected.

13 Jul 2021 - Twilio SendGrid Blog

Start improving your email deliverability today

Sign up