Suped

Summary

ActiveCampaign has indeed established a significant hiring presence in Costa Rica, opening a new LATAM hub in Heredia. This expansion reflects a strategic investment to strengthen its services in the region and tap into a diverse talent pool. The company is actively recruiting for various roles, with a particular emphasis on customer operations and specialized positions like deliverability specialists. This move signifies ActiveCampaign's commitment to global growth and regional support.

What email marketers say

Email marketers and professionals actively engage with news regarding company expansions like ActiveCampaign's move to Costa Rica. Their discussions often revolve around job opportunities, relocation considerations, and the general positive impact such investments have on regional talent markets. Many express enthusiasm for new roles in growing tech hubs, particularly for positions within established marketing automation platforms.

Marketer view

Email Marketer from Email Geeks notes that ActiveCampaign is actively recruiting in Costa Rica and provides a job link for interested applicants, highlighting new opportunities. They initiated the thread to connect with people from the region.

05 Oct 2023 - Email Geeks

Marketer view

Marketing Professional from Email Geeks confirms their presence in Costa Rica, expressing enthusiasm about the news. They were pleasantly surprised by ActiveCampaign's expansion into the country.

05 Oct 2023 - Email Geeks

What the experts say

Email deliverability experts often weigh in on the strategic importance of international hiring and the nuances of building global teams. They emphasize the need for specialized skills, particularly in areas like email deliverability, which are critical for maintaining effective communication in diverse regional markets. Discussions typically cover talent acquisition, geographic distribution of teams, and the impact on overall service quality and inbox placement.

Expert view

Expert from Email Geeks explains that the increasing complexity of email regulations and recipient requirements drives demand for specialized deliverability roles globally, making positions like those in Costa Rica highly sought after.

10 Feb 2024 - Email Geeks

Expert view

Deliverability Consultant from Email Geeks advises companies expanding internationally to invest in local talent who understand regional email infrastructure and cultural nuances to ensure effective communication.

12 Feb 2024 - Email Geeks

What the documentation says

Official company documentation and press releases are key sources for understanding ActiveCampaign's strategic decisions regarding international expansion and hiring. These documents provide factual information on investments, job creation projections, and the rationale behind establishing new regional hubs. They serve as authoritative confirmations of the company's commitment to growth in specific geographies, offering insights into the types of roles being filled and the overall business objectives.

Technical article

Official Statement from CINDE.org indicates that ActiveCampaign's new LATAM hub in Costa Rica aims to strengthen its services in the region, fostering closer ties with its growing customer base in Latin America.

05 Oct 2023 - cinde.org

Technical article

Investment Report from Nearshore Americas confirms ActiveCampaign's US$4 million investment in Costa Rica, projecting initial creation of 50 new jobs, highlighting the economic impact of their expansion.

08 Oct 2023 - Nearshore Americas

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