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Summary

The demand for structured, formal email deliverability training is evidently growing. As email marketing continues to be a cornerstone of digital strategy, ensuring messages reach the inbox, rather than spam folders, has become critical. This complexity, coupled with evolving sending requirements from major mailbox providers, underscores a clear need for comprehensive education beyond informal learning methods. Many professionals, from marketers to technical specialists, are seeking ways to deepen their understanding and improve their inbox placement rates, as highlighted by a Mailgun survey showing the high importance of deliverability.

What email marketers say

Email marketers are on the front lines of deliverability challenges, often grappling with complex issues like spam folders, blocklists, and evolving ISP requirements. Their experiences highlight a strong demand for more formal, accessible, and practical training that moves beyond scattered online articles and trial-and-error learning. Many express a willingness to invest in education that can directly improve their campaign performance and reduce troubleshooting time.

Marketer view

Marketer from Email Geeks indicates willingness to pay for mentorship and comprehensive courses, expressing a strong desire to learn the intricacies of deliverability from experienced professionals.

05 Dec 2018 - Email Geeks

Marketer view

Marketer from a Reddit thread on email marketing states that finding comprehensive, up-to-date deliverability resources is challenging, often requiring piecing together information from various sources.

10 Jan 2024 - Reddit

What the experts say

Deliverability experts, who navigate the intricate landscape of email ecosystems, widely acknowledge the burgeoning complexity of the field. They recognize that informal learning, while valuable, may no longer suffice for professionals to truly master deliverability and stay current with rapid changes. Experts often advocate for structured training to professionalize the industry, ensure consistent best practices, and address the nuanced technical and strategic challenges that continue to emerge.

Expert view

Expert from Email Geeks states the belief that there is clear space and demand for formal email deliverability training, acknowledging the industry's need for structured education.

05 Dec 2018 - Email Geeks

Expert view

Expert from Spamresource.com emphasizes the importance of continually monitoring sender reputation metrics, noting that deliverability is a dynamic process requiring constant vigilance.

22 Apr 2024 - Spamresource.com

What the documentation says

Official documentation from various bodies, including RFCs (Requests for Comments) from the IETF (Internet Engineering Task Force), guidelines from industry groups like M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group), and specific mailbox provider requirements, collectively forms the bedrock of email deliverability knowledge. This documentation, while technical and often dry, implicitly defines the necessary skills and understanding for effective email delivery, covering everything from fundamental protocols to reputation management systems.

Technical article

RFC 7489 documentation highlights the necessity of DMARC for email authentication and alignment, stating it's crucial for senders to publish DMARC records to prevent spoofing and improve trust.

08 Mar 2015 - RFC 7489

Technical article

M3AAWG documentation states that proper list management, including obtaining explicit consent and regularly removing inactive subscribers, is crucial to minimize spam complaints and maintain sender reputation.

15 Jan 2023 - M3AAWG

6 resources

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