Summary
The responses provide a comprehensive overview of where to find advanced email deliverability training, encompassing a variety of sources and methods. These include upcoming courses from Email Geeks, exploring blogs and forums from platforms like Mailtrap, Email on Acid, Litmus, GMass, ActiveCampaign, Validity (formerly ReturnPath), and Mailchimp. Technical documentation from RFC, DMARC.org, Google Postmaster Tools, and MXToolbox is emphasized for understanding core standards and authentication mechanisms. The importance of ESP documentation, list hygiene, segmentation, personalization, and monitoring feedback loops and blocklists are also highlighted as key areas for advanced learning.
Key findings
- Upcoming Courses: Email Geeks is developing relevant training courses.
- Platform Resources: Email marketing platforms offer blogs, forums, and built-in tools for deliverability training.
- Technical Standards: RFCs and DMARC.org provide essential documentation for understanding email protocols and authentication.
- ESP Documentation: Each ESP (e.g., SendGrid, Mailgun) offers specific documentation for advanced features and troubleshooting.
- List Management: Practicing list hygiene and segmentation is crucial for maintaining a healthy sender reputation.
- Monitoring Tools: Google Postmaster Tools and MXToolbox provide insights into sender reputation and DNS configuration.
- Feedback Loops: Implementing and monitoring feedback loops helps address spam complaints.
- Blocklist Awareness: Understanding and managing blocklist removal processes is critical.
Key considerations
- Continuous Learning: Advanced deliverability requires ongoing learning and adaptation to changing standards and practices.
- Resource Investment: Consider investing in platform tools and services for enhanced deliverability management.
- Technical Proficiency: A solid understanding of technical aspects like SPF, DKIM, and DMARC is essential.
- Proactive Monitoring: Regularly monitor sender reputation, engagement metrics, and feedback loops.
- Community Engagement: Participate in community forums and discussions to learn from peers and experts.
- Compliance: Ensure compliance with email marketing regulations and best practices.
What email marketers say
9 marketer opinions
The responses indicate that advanced email deliverability training can be found through a variety of resources. These include ESP documentation, community forums, blogs from email marketing platforms like Mailtrap, Email on Acid, Litmus, GMass, ActiveCampaign, Validity (formerly ReturnPath), and Mailchimp. The recommendations also emphasize understanding technical aspects like SPF, DKIM, and DMARC, using advanced testing tools, practicing list hygiene, segmenting audiences, personalizing content, monitoring sender reputation, and utilizing marketing automation platforms.
Key opinions
- Technical Knowledge: Understanding SPF, DKIM, and DMARC is critical for advanced deliverability.
- Testing and Monitoring: Tools like Email on Acid and Litmus are crucial for testing and monitoring email rendering and spam triggers.
- List Hygiene: Regularly cleaning email lists by removing inactive subscribers improves deliverability.
- Segmentation & Personalization: Segmenting audiences and personalizing content increases engagement and reduces spam complaints.
- ESP Documentation: ESP documentation contains guides for advanced features and troubleshooting.
- Marketing Automation: Platforms like ActiveCampaign help with automated list cleaning and engagement tracking.
- Sender Reputation: Monitoring sender reputation helps you identify and resolve deliverability issues.
Key considerations
- Tool Investment: Consider investing in email testing and monitoring tools for better insights.
- Continuous Learning: Stay updated with ESP documentation and industry best practices.
- Data Privacy: Ensure list hygiene practices comply with data privacy regulations.
- Audience Relevance: Focus on delivering relevant and valuable content to maintain engagement.
- Automation Benefits: Leverage marketing automation to streamline list management and engagement strategies.
- Deliverability Monitoring: Implement regular deliverability monitoring practices, tracking sender reputation metrics.
Marketer view
Email marketer from Email on Acid mentions tools like Email on Acid itself for advanced email testing and monitoring, ensuring emails render correctly across different email clients, which contributes to better deliverability.
26 Mar 2025 - Email on Acid Blog
Marketer view
Email marketer from Mailtrap Blog highlights the importance of understanding the technical aspects of email deliverability, such as SPF, DKIM, and DMARC, and suggests exploring resources like the Mailtrap Blog and community forums for advanced training.
26 Mar 2022 - Mailtrap Blog
What the experts say
3 expert opinions
The responses suggest several avenues for finding advanced email deliverability training. An expert from Email Geeks is actively developing training courses. Spam Resource highlights the importance of understanding blocklist removal processes as a key component of advanced knowledge. Word to the Wise emphasizes the value of feedback loops (FBLs) in identifying and addressing spam complaints to maintain good deliverability.
Key opinions
- In-Development Training: Email Geeks is a potential source for future deliverability training courses.
- Blocklist Management: Understanding blocklist removal processes is critical for resolving deliverability issues.
- Feedback Loops: Feedback loops are essential for identifying and addressing spam complaints.
Key considerations
- Future Resources: Keep an eye on Email Geeks for the release of their training courses.
- Blocklist Monitoring: Implement a strategy for monitoring blocklists to identify and address potential issues proactively.
- FBL Implementation: Set up and actively monitor feedback loops to identify and resolve spam complaints effectively.
Expert view
Expert from Email Geeks shares that she is working on a couple of different training courses that may be relevant to the question.
26 Apr 2023 - Email Geeks
Expert view
Expert from Word to the Wise likely shares information about the importance of feedback loops (FBLs) for identifying and addressing issues with spam complaints. Setting up and monitoring FBLs is a valuable practice for advanced email senders to maintain good deliverability.
26 Aug 2023 - Word to the Wise
What the documentation says
4 technical articles
The responses highlight the importance of technical documentation for advanced email deliverability training. RFCs provide the core standards for SMTP, DMARC.org details DMARC specifications, Google Postmaster Tools offer insights into sender reputation, and MXToolbox provides information on DNS records configuration and diagnostics. These resources enable professionals to understand underlying protocols, authentication mechanisms, and monitoring tools for effective deliverability management.
Key findings
- RFC Standards: RFC documents are fundamental for understanding SMTP and email transmission protocols.
- DMARC Specifications: DMARC.org provides detailed information on DMARC configuration for handling email authentication.
- Google Postmaster Tools: Google Postmaster Tools offer valuable data on sender reputation and deliverability metrics.
- DNS Configuration: MXToolbox provides resources on configuring DNS records (SPF, DKIM, DMARC) for email authentication and diagnosis.
Key considerations
- Technical Depth: A deep understanding of RFCs is essential for troubleshooting complex deliverability issues.
- DMARC Implementation: Proper configuration of DMARC is crucial for enhancing email authentication and deliverability.
- Data Interpretation: Utilize Google Postmaster Tools to monitor sender reputation and identify areas for improvement.
- DNS Accuracy: Ensure accurate DNS records configuration for email authentication to improve delivery rates.
Technical article
Documentation from MXToolbox provides information on understanding and configuring DNS records (SPF, DKIM, DMARC) for email authentication, which is crucial for ensuring emails are properly identified and delivered by receiving mail servers. Their tools also help diagnose DNS-related deliverability issues.
12 Feb 2023 - MXToolbox
Technical article
Documentation from DMARC.org provides in-depth information about DMARC specifications, including advanced configurations for handling email authentication failures, which can significantly impact deliverability for experienced email professionals.
31 Oct 2022 - DMARC.org
How can I improve content discoverability on my deliverability blog?
What are the best online training resources for email deliverability?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability basics?
What are the key areas to cover in deliverability training for email marketers?
