Summary
Numerous alternatives to Validity exist for managing and monitoring email deliverability, spanning various strategies and tools. These include dedicated deliverability services like Kickbox, SuretyMail, Inbox Monster, GlockApps, and MailMonitor. Many email service providers (ESPs) such as SendGrid, Mailjet, and SparkPost offer built-in features like email activity feeds, dedicated IPs, and deliverability consulting. Other solutions focus on pre-deployment testing (Email on Acid, Litmus), email authentication (SPF, DKIM, DMARC), and list cleaning (ZeroBounce, NeverBounce). Free tools like Google Postmaster Tools can also be valuable. For cold emailing, Lemlist helps with inboxing and IP warming. Experts emphasize the importance of carefully selecting an ESP that partners on deliverability and understanding the email reputation ecosystem, including feedback loops and complaint rates. Adhering to Google's bulk sender guidelines is also crucial.
Key findings
- Dedicated Deliverability Services: Kickbox, SuretyMail, Inbox Monster, GlockApps, and MailMonitor offer specialized deliverability solutions.
- Built-in ESP Features: SendGrid, Mailjet, and SparkPost provide integrated deliverability tools and insights.
- Pre-Deployment Testing: Email on Acid and Litmus help identify potential issues before sending emails.
- Email Authentication: Correctly configuring SPF, DKIM, and DMARC is crucial for deliverability.
- List Cleaning: ZeroBounce and NeverBounce help maintain a healthy email list.
- Free Tools: Google Postmaster Tools provides valuable insights into sender reputation.
- Cold Emailing Solutions: Lemlist helps with inbox placement and IP warming for cold email campaigns.
- ESP Selection: Choosing an ESP committed to deliverability support is essential.
- Reputation Ecosystem Knowledge: Understanding feedback loops and complaint rates is crucial for proactive management.
- Google Guidelines: Adhering to Google's bulk sender guidelines improves deliverability to Gmail.
Key considerations
- Budget: Evaluate the cost of various options, from free tools to premium services.
- Specific Needs: Identify the specific deliverability challenges and reporting requirements.
- Integration: Ensure chosen solutions integrate with your existing email marketing platform.
- ESP Partnership: Assess the level of deliverability support provided by your ESP.
- Proactive vs. Reactive: Determine whether you need proactive monitoring or reactive troubleshooting tools.
- Data Privacy: Check which options meet your data privacy requirements.
What email marketers say
14 marketer opinions
Several alternatives to Validity for inbox deliverability services and reporting exist, catering to various needs and budgets. These alternatives range from comprehensive deliverability suites like GlockApps and MailMonitor, to ESPs with built-in tools, pre-deployment testing services such as Email on Acid and Litmus, and free tools like Google Postmaster Tools. Addressing email authentication (SPF, DKIM, DMARC), list cleaning (ZeroBounce, NeverBounce), and selecting a reputable ESP are also viable strategies. For cold emailing, Lemlist can assist with inboxing and IP warming. The consensus suggests a multi-faceted approach often combining different tools and practices is most effective.
Key opinions
- Deliverability Suites: GlockApps and MailMonitor are viable alternatives offering comprehensive deliverability monitoring and testing.
- ESPs with Built-in Tools: Investing in an ESP with robust deliverability features can reduce reliance on external services.
- Pre-Deployment Testing: Email on Acid and Litmus offer pre-deployment testing to identify potential issues before sending.
- Free Tools: Google Postmaster Tools provides a cost-effective way to monitor sender reputation.
- Email Authentication: Properly configuring SPF, DKIM, and DMARC is crucial for email authentication and deliverability.
- List Cleaning: Services like ZeroBounce and NeverBounce help maintain a clean email list, improving sender reputation.
- Cold Emailing Solution: Lemlist assists with inbox placement and IP warming for cold emailing campaigns.
Key considerations
- Budget: Consider the cost of different solutions, ranging from free tools to paid services.
- Specific Needs: Identify the specific features and reporting capabilities required for your email program.
- Integration: Ensure chosen tools integrate well with your existing email marketing setup.
- Proactive vs. Reactive: Determine whether you need proactive testing and monitoring or reactive troubleshooting tools.
- Email Volume: Consider email volume and the scale of monitoring needed.
Marketer view
Marketer from Email Geeks plugs Edata/Inbox tracker, highlighting its integration with Salesforce Marketing Cloud.
23 Oct 2022 - Email Geeks
Marketer view
Email marketer from Capterra recommends MailMonitor as a Validity alternative. They highlight its comprehensive deliverability suite that checks the health of your IPs and domains.
12 Nov 2023 - Capterra
What the experts say
2 expert opinions
Laura Atkins from Word to the Wise suggests two key alternatives to Validity for email deliverability. First, carefully select an Email Service Provider (ESP) that actively works with you on deliverability. Second, gain a thorough understanding of the email reputation ecosystem, including feedback loops and complaint rates, to proactively manage deliverability.
Key opinions
- ESP Selection: Choosing an ESP that prioritizes and assists with deliverability is a crucial alternative to relying on Validity.
- Reputation Ecosystem Knowledge: Understanding feedback loops, complaint rates, and the broader reputation ecosystem empowers proactive deliverability management.
Key considerations
- ESP Partnership: Evaluate ESPs based on their commitment to deliverability support and proactive management.
- Continuous Monitoring: Implement systems to track feedback loops, complaint rates, and other reputation metrics.
- Proactive Management: Prioritize understanding and actively managing your email reputation to reduce reliance on external tools like Validity.
Expert view
Expert from Word to the Wise (Laura Atkins) responds that understanding the email reputation ecosystem, including feedback loops and complaint rates, allows senders to proactively manage their deliverability without relying solely on Validity-like services.
18 Aug 2022 - Word to the Wise
Expert view
Expert from Word to the Wise (Laura Atkins) suggests that a good alternative to Validity is carefully selecting an ESP, one that will work with you on deliverability.
10 Dec 2022 - Word to the Wise
What the documentation says
4 technical articles
Email service providers like SendGrid, Mailjet, and SparkPost offer built-in tools and features that serve as alternatives to Validity for managing and monitoring email deliverability. These include email activity feeds, deliverability insights, dedicated IPs, deliverability consulting, and monitoring of inbox placement and engagement metrics. Adhering to Google's bulk sender guidelines is also recommended to improve deliverability to Gmail inboxes, potentially reducing the need for third-party services.
Key findings
- Built-in ESP Tools: SendGrid, Mailjet, and SparkPost offer native features for monitoring and improving deliverability.
- Dedicated IPs: Mailjet offers dedicated IPs to help manage sender reputation.
- Deliverability Consulting: Mailjet offers deliverability consulting to help users improve their sending practices.
- Google Guidelines: Following Google's bulk sender guidelines enhances Gmail deliverability.
Key considerations
- Feature Availability: Check the specific features offered by your ESP and how they address your deliverability needs.
- Guideline Adherence: Ensure your email practices align with Google's and other major inbox providers' guidelines.
- Proactive Management: Utilize provided tools and features for ongoing monitoring and optimization of deliverability performance.
- Cost-Effectiveness: Leverage built-in features as a cost-effective alternative to external deliverability services.
Technical article
Documentation from Mailjet explains that they provide features like dedicated IPs and deliverability consulting to help users manage and improve their sending reputation, offering some capabilities similar to Validity.
22 Mar 2025 - Mailjet
Technical article
Documentation from SparkPost explains they provide features for monitoring inbox placement and engagement metrics, giving insights into deliverability performance as a Validity alternative.
27 Apr 2025 - SparkPost
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