Why are my emails going to the promotions tab in Gmail? - Knowledge Base

Summary

SPF, DKIM, and DMARC are crucial email authentication methods that enhance deliverability, protect sender reputation, and prevent spoofing and phishing. SPF specifies authorized mail servers, DKIM adds a digital signature, and DMARC instructs recipient servers on handling authentication failures and offers reporting. Implementing these protocols, especially DMARC, should be carefully considered due to potential setup costs and the risk of blocking legitimate emails. Correct configuration, alignment of visible 'from' addresses, and monitoring DMARC reports are also important.

Key findings

SPF Definition: SPF defines which IPs are authorized to send mail on behalf of a domain.
DKIM Definition: DKIM adds a digital signature to emails, verifying authenticity and preventing tampering.
DMARC Definition: DMARC instructs recipient servers on how to handle emails that fail SPF and DKIM checks and offers reporting.
Authentication Importance: These mechanisms are essential for verifying email authenticity and preventing various threats.
Deliverability Improvement: SPF, DKIM, and DMARC enhance email deliverability and sender reputation.
DMARC as a Tie-in: DMARC ties the visible 'from' address to authentication results.
DMARC Reporting: DMARC offers a reporting mechanism which allows domain owners to receive reports about email authentication results.

Key considerations

Implementation Timing: Implement SPF, DKIM, and DMARC when sending emails from your own domain.
Cost-Benefit Analysis: Evaluate the cost and complexity of setting up DMARC against the potential benefits.
Configuration Accuracy: Ensure accurate configuration of SPF records and alignment with the visible 'from' address.
DMARC Reporting Monitoring: Monitor DMARC reports to refine authentication policies and address spoofing attempts.
Potential Blocking Risk: Recognize the risk of DMARC causing legitimate emails to be blocked and adjust accordingly.

What email marketers say

9 marketer opinions

SPF, DKIM, and DMARC are email authentication methods essential for improving deliverability, protecting sender reputation, and preventing spoofing and phishing attacks. SPF specifies authorized sending IPs, DKIM adds a digital signature to verify message authenticity, and DMARC instructs recipient servers on handling authentication failures and provides reporting. Implementation is crucial when sending emails from your own domain, aligning with visible 'from' addresses, and protecting against email-based cyberattacks.

Key opinions

SPF Definition: SPF defines which IPs are allowed to send mail on behalf of a domain.
DKIM Definition: DKIM adds a digital signature to emails, verifying authenticity and preventing tampering.
DMARC Definition: DMARC instructs recipient servers on how to handle emails that fail SPF and DKIM checks.
Deliverability Improvement: SPF, DKIM, and DMARC improve email deliverability and sender reputation.
Phishing Prevention: These authentication methods prevent spoofing and phishing attacks.
Domain Protection: DMARC specifically ties the visible 'from' address to authentication results.

Key considerations

Implementation Timing: Implement SPF, DKIM, and DMARC as soon as you start sending emails from your own domain.
Alignment Importance: Align SPF and DKIM with the visible 'from' address for optimal DMARC effectiveness.
Comprehensive Protection: These methods provide a comprehensive framework for email authentication and cyberattack prevention.
Reputation Management: Using SPF, DKIM, and DMARC helps avoid the spam folder and maintain a positive sender reputation.

Marketer view

Marketer from Email Geeks explains DMARC is the only authentication method that explicitly ties "me" to the visible from-address seen by end users, emphasizing the importance of aligning SPF and DKIM with the visible address.

6 Jan 2023 - Email Geeks

Marketer view

Email marketer from Reddit shares that DKIM is needed because it adds a digital signature to your emails, proving that the email truly came from your domain and hasn't been altered in transit. This helps build trust with email providers and improves deliverability.

24 Oct 2024 - Reddit

What the experts say

3 expert opinions

SPF, DKIM, and DMARC are email authentication mechanisms vital for verifying the authenticity of email messages and protecting senders and recipients from spam, phishing, and spoofing. While DMARC offers enhanced protection, its setup can be complex and costly, potentially leading to legitimate emails being blocked. Therefore, carefully evaluate the necessity and potential impact of implementing DMARC.

Key opinions

Authentication Mechanisms: SPF, DKIM, and DMARC are mechanisms designed to verify the authenticity of email messages.
DMARC Protection: DMARC helps protect email senders and recipients from spam, phishing, and spoofing.
DMARC Complexity: DMARC setup can be complex and expensive.
DMARC Reporting: DMARC offers a reporting mechanism which allows domain owners to receive reports about email authentication results

Key considerations

Cost-Benefit Analysis: Evaluate the cost and complexity of setting up DMARC against the potential benefits.
Potential Blocking: Be aware that DMARC implementation might cause legitimate emails to be blocked.
BIMI Relevance: Consider DMARC's necessity, particularly if you are considering BIMI (Brand Indicators for Message Identification).

Expert view

Expert from Word to the Wise explains that DMARC is a domain authentication protocol that helps protect email senders and recipients from spam, phishing, and spoofing.

3 May 2024 - Word to the Wise

Expert view

Expert from SpamResource.com explains that SPF, DKIM, and DMARC are mechanisms to verify the authenticity of email messages and provides a breakdown for each record and their purpose.

19 May 2024 - SpamResource.com

What the documentation says

6 technical articles

SPF, DKIM, and DMARC are email authentication standards. SPF is a DNS record specifying authorized mail servers to prevent 'From' address forgery. DKIM adds a digital signature for verifying message authenticity and preventing tampering. DMARC builds upon SPF and DKIM, instructing recipient servers on handling failed authentication attempts and providing reporting mechanisms. DMARC also offers reporting, enabling domain owners to refine authentication policies. Proper SPF configuration requires understanding record syntax, and DKIM requires balancing key size for security and system compatibility.

Key findings

SPF Definition: SPF is a DNS record listing authorized mail servers to prevent spoofing.
DKIM Definition: DKIM adds a digital signature for message authenticity verification.
DMARC Definition: DMARC builds on SPF and DKIM, instructing on handling authentication failures and provides reports.
DMARC Reporting: DMARC reporting provides insights into spoofing attempts for policy refinement.
SPF Syntax: SPF records require understanding specific syntax for configuration.
DKIM Key Size: DKIM key size impacts security and system compatibility.

Key considerations

SPF Configuration: Properly configure SPF records with correct syntax to authorize sending sources.
DKIM Key Size Balance: Balance DKIM key size between security and compatibility with older systems.
DMARC Monitoring: Utilize DMARC reports to monitor authentication results and refine policies.

Technical article

Documentation from EasyDMARC explains that DMARC offers a reporting mechanism which allows domain owners to receive reports about email authentication results, providing insights into potential spoofing attempts and helping refine their email authentication policies.

5 May 2023 - EasyDMARC

Technical article

Documentation from Google explains that SPF (Sender Policy Framework) is a DNS record that lists the mail servers authorized to send email from your domain. It helps prevent spammers from forging the 'From' address on your emails.

1 Apr 2023 - Google