Setting up BIMI with a CMC involves several crucial steps, starting with ensuring DMARC is enforced with a 'quarantine' or 'reject' policy. Acquiring a CMC from an authorized Certificate Authority (CA) is essential to verify brand identity. A properly formatted SVG logo is paramount, but graphic design tools may not always suffice for the stringent SVG Tiny requirements; Inkscape or online converters might be necessary. The BIMI DNS TXT record must be correctly placed in the _bimi subdomain. Common issues arise from incorrect DMARC configurations, malformed SVG logos (especially with bezier curves, gradients, or transparency), and DNS propagation delays. Successful BIMI implementation enhances brand recognition, trust, and email visibility. Testing the implementation with BIMI validators and considering a VMC for added security are best practices.
10 marketer opinions
Setting up BIMI with a CMC involves several steps, and common issues often arise from incorrect configurations. Ensuring DMARC is properly set to 'quarantine' or 'reject' is essential. Creating a correctly formatted SVG logo in SVG Tiny Portable/Secure format is crucial, and it should be validated. Using the correct DNS record in the right subdomain (_bimi) is a must. Testing the implementation with BIMI validators is recommended to identify issues. Successfully implementing BIMI can enhance brand recognition, increase open rates, and improve trust. For additional security and brand assurance a VMC (Verified Mark Certificate) can be used.
Marketer view
Email marketer from EmailOnAcid explains that a common issue is incorrect DMARC configuration. DMARC must be properly configured, and a policy of 'quarantine' or 'reject' is essential for BIMI to function correctly.
21 Aug 2023 - EmailOnAcid
Marketer view
Email marketer from ZeroBounce explains that BIMI helps differentiate your email from others in the inbox by displaying your verified logo, increasing open rates and brand visibility.
10 May 2022 - ZeroBounce
11 expert opinions
Setting up BIMI with a CMC requires DMARC enforcement (quarantine/reject), purchasing a CMC from a Certificate Authority, and using a properly formatted SVG logo. A common challenge is SVG conversion, with graphic design tools sometimes proving unsuitable for creating SVG Tiny files. Key benefits of BIMI include enhanced brand control, improved subscriber recognition, and increased trust. Preparing the SVG file can involve converting text to outlines, flattening layers, and exporting as SVG Tiny 1.2, possibly using Inkscape or online converters.
Expert view
Expert from Email Geeks responds that even a smaller brand with one main domain they monitor would still need help monitoring for quarantine when setting up BIMI.
13 Jan 2023 - Email Geeks
Expert view
Expert from Spam Resource provides steps on how to prepare the SVG file by first creating a square file, then converting text to outlines, next flattening all layers, and finally exporting it as SVG Tiny 1.2
7 Feb 2023 - Spam Resource
6 technical articles
Setting up BIMI with a CMC involves several key steps. First, a DMARC policy set to 'quarantine' or 'reject' is required to ensure only authenticated emails are delivered. A CMC must be purchased from an authorized Certificate Authority (CA) to verify the logo and brand identity. After obtaining the CMC, a BIMI DNS TXT record should be published in the _bimi subdomain, pointing to the SVG logo file and including the CMC. The SVG image needs to be correctly formatted in SVG Tiny Portable/Secure (SVG Tiny PS) format and should not exceed 32KB. Finally, be aware of potential DNS propagation delays after setting up the DNS records.
Technical article
Documentation from DigiCert explains that a CMC (Certified Mark Certificate) needs to be purchased from an authorized Certificate Authority (CA). This certificate verifies your logo and brand identity.
5 Jun 2023 - DigiCert
Technical article
Documentation from GlobalSign explains that SVG image must be correctly formatted in SVG Tiny Portable/Secure (SVG Tiny PS) format and should not exceed 32KB in size.
26 Aug 2021 - GlobalSign
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