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Summary

Validating your Brand Indicators for Message Identification (BIMI) records is a critical step to ensure your brand logo appears correctly in supporting email inboxes. This process involves checking the DNS TXT record for BIMI, the associated Scalable Vector Graphics (SVG) logo file, and your Verified Mark Certificate (VMC). Common errors often stem from misconfigurations in the DNS record, non-compliant SVG files, or invalid VMCs.

What email marketers say

Email marketers often face challenges when implementing and validating BIMI, particularly with the technical nuances of SVG files and DNS records. Their discussions highlight a shared struggle to ensure logos display correctly across various email clients and the importance of precise configuration. Many find that minor errors can lead to significant display issues, reinforcing the need for diligent validation.

Marketer view

Email marketer from Email Geeks inquired about validating BIMI records and locating relevant information within email headers, expressing uncertainty about the process after adding a client's subdomain.

04 Aug 2020 - Email Geeks

Marketer view

Email marketer from Mxtoolbox Community observed that incorrect BIMI DNS entries are a frequent cause of validation failures, especially issues with the TXT record format.

10 Apr 2023 - Mxtoolbox Community

What the experts say

Email deliverability experts emphasize a methodical approach to BIMI validation, focusing on the foundational authentication protocols and the intricate details of the SVG and VMC. They often point out that while the concept of BIMI is simple, its technical implementation requires precision to avoid common pitfalls that prevent logo display.

Expert view

Expert from SpamResource.com advised that DMARC must be enforced at a policy of p=quarantine or p=reject for BIMI to display, as p=none is insufficient for brand logo visibility.

22 Mar 2025 - SpamResource.com

Expert view

Expert from Email Geeks recommended using an online BIMI inspector tool to quickly identify issues with the record's syntax and SVG URL, streamlining the debugging process.

22 Mar 2025 - Email Geeks

What the documentation says

Official BIMI documentation and related technical resources provide the definitive guidelines for implementing and validating BIMI records. These documents detail the specific requirements for DNS entries, SVG file creation, and Verified Mark Certificates, acting as the primary reference for troubleshooting common errors.

Technical article

Documentation from BIMI Group states that "BIMI relies on DMARC and is only effective when a domain's DMARC policy is set to p=quarantine or p=reject, reinforcing the importance of DMARC enforcement for BIMI adoption."

22 Mar 2025 - BIMI Group FAQs

Technical article

Documentation from The SSL Store explains that "a Verified Mark Certificate (VMC) is a digital certificate that authenticates the ownership of a brand's logo, ensuring its legitimate use in email and preventing impersonation."

22 Mar 2025 - The SSL Store

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