Suped

Summary

BIMI, or Brand Indicators for Message Identification, is an email specification that allows organizations to display their brand's logo next to authenticated email messages in supporting email clients. It enhances brand recognition and trust, providing a visual cue of authenticity for recipients. Implementing BIMI involves several technical prerequisites and precise configuration steps, building upon existing email authentication protocols.

What email marketers say

Email marketers often approach BIMI with a mix of excitement for enhanced brand visibility and trepidation about the technical complexities. Many are actively looking for examples of successful implementations, especially within their specific industries, to understand the tangible benefits and potential pitfalls. They value practical guides and real-world insights to navigate the setup process.

Marketer view

Email marketer from Email Geeks inquires about major brands (especially in retail or home decor) that have already implemented BIMI.

25 Oct 2019 - Email Geeks

Marketer view

Email marketer from Email Geeks mentions finding more BIMI-adopted brands by checking marketing emails received in their Yahoo Mail App.

25 Oct 2019 - Email Geeks

What the experts say

Experts in email deliverability offer nuanced perspectives on BIMI implementation, often highlighting the technical specificities and variations in mailbox provider requirements. They emphasize the foundational role of strong email authentication and discuss the evolving landscape of brand logo display, including alternatives to BIMI adopted by certain providers.

Expert view

An expert from Email Geeks states that there isn't a readily available, clear list of brands that have adopted BIMI yet, but they are also looking for one.

25 Oct 2019 - Email Geeks

Expert view

An expert from Email Geeks indicates that Westwing.com (a retail company) was discussing BIMI at a CSA summit, suggesting their strong interest in its implementation.

25 Oct 2019 - Email Geeks

What the documentation says

Official documentation and specifications for BIMI outline a clear, multi-step process for implementation, emphasizing strong adherence to existing email authentication standards. These resources serve as the definitive guide for brands seeking to display their logos in supporting email clients, detailing requirements for DMARC, logo format, VMCs, and DNS records.

Technical article

The BIMI Group's Implementation Guide states that the first step is to authenticate all organizational emails with SPF, DKIM, and DMARC, ensuring all are aligned and the DMARC policy is set to enforcement (p=quarantine or p=reject).

15 Apr 2024 - BIMI Group

Technical article

The BIMI Group's documentation clarifies that a square SVG logo, compliant with SVG Tiny 1.2, must be made available over HTTPS, serving as the visual brand indicator.

15 Apr 2024 - BIMI Group

15 resources

Start improving your email deliverability today

Get started
    What are the requirements and implementation steps for BIMI? - Technical - Email deliverability - Knowledge base - Suped