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How to set up BIMI and Google Promotion Tab logos, and troubleshoot SVG issues?

Summary

Setting up Brand Indicators for Message Identification (BIMI) and optimizing logos for the Google Promotion Tab are crucial steps for modern email deliverability and brand visibility. However, these processes often come with their own set of technical challenges, particularly concerning the correct formatting and implementation of SVG files. Many marketers and technical teams encounter difficulties, from issues with specific SVG flavors to DNS record errors. Successfully navigating these technical hurdles is key to displaying your brand’s logo directly in the inbox, enhancing trust and engagement.

What email marketers say

Email marketers often find the technical setup of BIMI and the Google Promotion Tab challenging, despite the clear benefits for brand recognition and trust. They frequently share experiences ranging from frustrating SVG conversion issues to the sheer satisfaction of seeing their logo finally display in the inbox. The general consensus is that while the process can be intricate, the enhanced brand visibility and improved user experience are well worth the effort.

Marketer view

Marketer from Email Geeks celebrates successfully implementing their first BIMI logo, highlighting the technical challenges involved, especially with SVG files. They acknowledge that it's a niche achievement understood best by those in the email community. The effort truly pays off when you see your brand's logo finally appear in the inbox, reinforcing brand identity for recipients.

11 Nov 2019 - Email Geeks

Marketer view

Marketer from Email Geeks reports issues with SVGs saved from Photoshop, noting they result in blank or transparent backgrounds despite choosing various options. This suggests a specific problem with Photoshop's SVG output for BIMI purposes. It's a frustrating experience when the file appears correct but fails validation.

11 Nov 2019 - Email Geeks

What the experts say

Email deliverability experts highlight that BIMI and Google Promotion Tab logo implementations, while beneficial, are technically demanding and require a deep understanding of email authentication standards. They often point out common pitfalls, such as incorrect SVG formatting, insufficient DMARC policies, and the complexities of DNS management. Their advice typically centers on meticulous preparation, rigorous testing, and patience, emphasizing that these initiatives are part of a broader strategy to enhance sender reputation and brand trust.

Expert view

Email Deliverability Expert from SpamResource stresses the importance of a properly formatted SVG-Tiny-PS file for BIMI, stating that incorrect SVG attributes are a leading cause of logo display failures. They advise using specialized tools or services for validation to ensure compliance. This specific format is non-negotiable for successful implementation.

20 Feb 2024 - SpamResource

Expert view

Email Deliverability Expert from Word to the Wise suggests that organizations often overlook the DMARC enforcement requirement for BIMI, leading to failed implementations. They emphasize that a 'p=reject' or 'p=quarantine' policy is non-negotiable for logo display, as it forms the security backbone for BIMI. Without DMARC at enforcement, BIMI simply won't work.

10 Mar 2024 - Word to the Wise

What the documentation says

Official documentation and guides from BIMI Group and various email service providers outline the precise technical specifications for setting up BIMI and Google Promotion Tab logos. They emphasize adherence to standards for SVG files, proper DNS record configuration, and the critical role of email authentication. These resources serve as the definitive source for technical requirements, often detailing the exact formats and protocols needed for successful implementation and troubleshooting.

Technical article

Documentation from BIMI Group FAQs explains that BIMI logos, as vector graphics, are not defined by pixel size, emphasizing the need for graphic designers to create proper SVG files tailored to the standard. This highlights the unique technical requirements for the logo's creation. Scalability is inherent to SVG, but specific BIMI constraints must be met.

01 Oct 2023 - BIMI Group FAQs

Technical article

Documentation from MoEngage User Guide outlines the core steps for configuring BIMI, beginning with trademarking the brand logo. It stresses the necessity of creating an SVG file for the trademarked logo and securely uploading it to a web server for accessibility, laying out the foundational steps. These initial requirements are often the first hurdles for new adopters.

15 Nov 2023 - MoEngage User Guide

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