Implementing BIMI for email verification in Gmail and Yahoo involves establishing email authentication (SPF, DKIM, DMARC), obtaining a Verified Mark Certificate (VMC) for your registered trademark logo, and creating a BIMI DNS TXT record. The VMC proves logo ownership and helps fight phishing. The BIMI record, starting with 'v=BIMI1;', points to the SVG logo and VMC. A logo must be in SVG format and hosted securely. Benefits include increased brand visibility, improved deliverability, and enhanced brand trust. However, VMC acquisition can be costly, and some mailbox providers may require it. While implementing BIMI is straightforward, the configuration of SPF, DKIM, DMARC and DNS records requires technical expertise. BIMI is supported by both Gmail and Yahoo.
15 marketer opinions
Implementing BIMI (Brand Indicators for Message Identification) involves several key steps to display a brand logo in email clients like Gmail and Yahoo. First, ensure robust email authentication is in place using SPF, DKIM, and DMARC. Next, obtain a Verified Mark Certificate (VMC) for the brand's registered trademark logo. The logo must be in SVG format and hosted on a secure HTTPS server. Finally, create and publish a BIMI DNS TXT record pointing to the SVG logo file and VMC location (if required by the email receiver). BIMI enhances brand visibility, improves email deliverability, increases brand trust, and helps prevent phishing. While implementation is technically straightforward, costs can arise from obtaining the VMC and managing email authentication protocols. It's also important to note that BIMI support and rollout may vary among email providers and devices.
Marketer view
Email marketer from EasyDMARC.com explains that the logo used in BIMI must be in SVG format (Scalable Vector Graphics), must be a registered trademark, and hosted on a secure (HTTPS) server.
5 Jan 2023 - EasyDMARC.com
Marketer view
Email marketer from Proofpoint.com answers that configuring BIMI involves setting up SPF, DKIM, and DMARC, then obtaining a VMC and creating a BIMI record that points to the location of the VMC and logo.
10 Jan 2022 - Proofpoint.com
5 expert opinions
Implementing BIMI allows organizations to display their logo in supporting email clients like Gmail and Yahoo, enhancing brand visibility and trust while combating phishing. The process involves several key steps: first, ensure SPF, DKIM, and DMARC are properly configured for email authentication. Second, obtain a Verified Mark Certificate (VMC) to prove logo ownership. Finally, publish a BIMI DNS record. Acquiring a VMC can be costly, but BIMI helps build trust and stand out in inboxes.
Expert view
Expert from Spam Resource answers BIMI allows you to display a logo in supporting email clients, if the recipient’s email provider supports BIMI and you’ve properly configured everything. They also point out that Yahoo and Gmail support BIMI.
22 Jan 2025 - Spam Resource
Expert view
Expert from Word to the Wise explains that BIMI aims to fight phishing, increase trust with consumers and help businesses stand out in crowded inboxes. All senders must authenticate email with SPF, DKIM, and DMARC, and then to prove ownership of a logo, a Verified Mark Certificate (VMC) must be obtained from an authorized provider.
23 Feb 2025 - Word to the Wise
5 technical articles
Implementing BIMI requires several steps to display a brand logo in email clients like Gmail. First, ensure strong email authentication using SPF, DKIM, and DMARC with a DMARC policy set to 'quarantine' or 'reject'. Next, the organization needs a registered trademark logo and a Verified Mark Certificate (VMC) to prove ownership of the logo. A BIMI DNS TXT record must then be created and published, starting with 'v=BIMI1;' and including the location of the SVG logo file and the VMC (if required by the mailbox provider).
Technical article
Documentation from Fastly.com specifies that BIMI records should be stored as DNS TXT records. The format for the TXT record should include the BIMI version, the location of the SVG logo file and the location of the VMC, if the email receiver requires one.
30 Sep 2023 - Fastly.com
Technical article
Documentation from Google Workspace Updates Blog explains that to display a brand logo in Gmail, senders must authenticate their emails with SPF or DKIM, publish a DMARC policy of 'quarantine' or 'reject', and have a Brand Indicator for Message Identification (BIMI) record registered with a Certification Authority.
5 Mar 2022 - Google Workspace Updates Blog
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