Re-assigning domain ownership in Google Postmaster Tools involves several steps. The new owner needs to verify the domain in their own Google account, typically by adding a TXT record or other DNS entries (DKIM, SPF). Existing DNS entries cannot be directly ported, necessitating the creation of new records on the new platform and the removal of old ones. In Google Workspace, a transfer code is used to transfer ownership to another Google account. Update DNS records and ensure that all domain settings are transferred, respecting TTL settings. Unlocking the domain and obtaining an authorization code may be necessary with some registrars. To avoid downtime, create and verify the new TXT record before deleting the old one. Finally, maintain good email deliverability by cleaning lists, warming up cold audiences, and engaging subscribers actively.
9 marketer opinions
Re-assigning domain ownership in Google Postmaster Tools typically involves having the new owner verify the domain within their own Google account by adding a TXT record to the DNS settings. The existing DNS entry cannot be directly ported. It's recommended to remove the old user's access, have the new owner add the domain and its associated DNS records (DKIM/SPF), then remove the old records. Ensure all settings are transferred, the DNS records are updated, and TTL settings are respected. Some registrars may have specific transfer processes involving unlocking the domain and using an authorization code. Creating the TXT record on the new domain and verifying before deleting the old one will ensure no downtime. Always clean up your lists and warm up your email audience as well to preserve your domains value.
Marketer view
Email marketer from Email Geeks shares that you should remove the user as a user on your side so that they can start fresh with a TXT record verification. Neil also suggests that the new owner clears their cache.
18 Feb 2023 - Email Geeks
Marketer view
Email marketer from Black Hat Forum explains that you need to first create the TXT record on the new domain and verify it before deleting the old one. This is to ensure that there is no downtime between deleting and recreating the domain on the new platform.
16 Jan 2023 - Black Hat Forum
1 expert opinions
Maintaining good email deliverability practices, such as warming up cold audiences and regularly cleaning lists by removing inactive subscribers, contributes to a more valuable domain and better overall email performance.
Expert view
Expert from Word to the Wise shares that by warming up a cold audience you make your domain more valuable. Ensure you are cleaning lists regularly by removing inactive subscribers.
27 Mar 2023 - Word to the Wise
5 technical articles
Re-assigning domain ownership in Google Postmaster Tools involves transferring the domain to another Google Account using a transfer code, as outlined in Google Support documentation. DNS records cannot be directly transferred; instead, new records must be generated on the new platform, and old records deleted from the previous one. Verification of ownership is required, typically via TXT records, CNAME records, or HTML file upload. While DNS records can be exported and imported using tools like Cloudflare, manual adjustments might still be needed. SPF records, which should be implemented alongside DKIM, are essential for verifying the sender's domain.
Technical article
Documentation from Google Workspace Admin explains that you need to verify your ownership of a domain before using it with Google Workspace. You can do this through TXT records, CNAME records, or by uploading an HTML file.
24 Apr 2022 - Google
Technical article
Documentation from Google Support explains that to transfer domain ownership in Google Workspace, you must transfer it to another Google Account by following the steps outlined in their help article, which involves generating a transfer code and providing it to the new owner.
11 Jan 2024 - Google Support
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