Summary
Setting up DMARC on Wix involves adding a TXT record in the advanced DNS settings with '_dmarc' as the hostname. The DMARC record should begin with 'v=DMARC1;' and include a policy tag (p=none, quarantine, or reject). Implement DMARC policies incrementally, starting with 'p=none' to monitor traffic via DMARC reports, then transitioning to 'p=quarantine' and 'p=reject' after verifying SPF and DKIM alignment. Utilize online tools to validate the DMARC record. Ensure you avoid common mistakes like incorrect syntax, missing SPF/DKIM records, and neglecting report monitoring. Be aware of stricter upcoming email authentication policies and coordinate with providers if using shared IPs. The benefits include improved deliverability and brand protection.
Key findings
- Wix Hostname: The DMARC record must have '_dmarc' as the hostname within Wix's DNS settings.
- Policy Staging: DMARC policies should be implemented in stages: 'none' for monitoring, 'quarantine', and finally 'reject'.
- Reporting: Analyzing DMARC reports is critical for understanding authentication failures and refining SPF/DKIM.
- SPF/DKIM Priority: SPF and DKIM records are prerequisites and must be properly aligned before enforcing DMARC policies.
Key considerations
- Monitoring: Continuous monitoring of DMARC reports is essential to identify issues and adjust configurations.
- Syntax Validation: Validate DMARC record syntax and publication using online tools.
- Shared IP Coordination: When using shared IPs, coordinate with the email provider for proper SPF and DKIM alignment.
- Upcoming Changes: Mailbox providers are moving towards stricter authentication, making proper DMARC setup crucial.
- Common Mistakes: Avoid common mistakes such as incorrect syntax, missing SPF/DKIM, and premature use of 'reject'.
What email marketers say
13 marketer opinions
Setting up DMARC on Wix involves adding a TXT record with '_dmarc' as the hostname and the DMARC policy as the value. Begin with 'p=none' to monitor traffic, then move to 'p=quarantine' and finally 'p=reject' after analyzing DMARC reports and ensuring SPF and DKIM are properly aligned. Monitor DMARC reports continuously to identify issues and tune configurations. Coordination is vital when using shared IP addresses.
Key opinions
- DMARC Hostname: The DMARC record on Wix must have '_dmarc' as the hostname.
- Policy Progression: DMARC policy should be implemented in stages: 'none', 'quarantine', then 'reject'.
- Reporting Importance: Analyzing DMARC reports is crucial for identifying authentication failures and potential spoofing.
- SPF/DKIM Alignment: Proper SPF and DKIM alignment is necessary before enforcing stricter DMARC policies.
Key considerations
- Monitoring: Continuous monitoring of DMARC reports is essential for identifying issues and tuning configurations.
- Syntax: Incorrect syntax is a common mistake; use online tools to validate the record.
- Shared IPs: Special considerations apply when using shared IP addresses; coordination with the provider is needed.
- Mailbox provider changes: Mailbox providers are moving towards stricter authentication policies.
Marketer view
Email marketer from StackOverflow recommends using online tools like MXToolbox or DMARC record checkers to verify that the DMARC record is correctly published and formatted after adding it to the DNS settings.
9 Oct 2022 - StackOverflow
Marketer view
Email marketer from Reddit explains that when setting up DMARC on Wix, ensure that the hostname is '_dmarc' and the value contains the DMARC record itself (e.g., 'v=DMARC1; p=none;'). Also ensure there are no conflicting TXT records.
4 Jan 2025 - Reddit
What the experts say
3 expert opinions
To properly set up a DMARC record on Wix, the 'host' field must be '_dmarc'. Start with 'p=none' to monitor traffic, then incrementally transition to 'p=quarantine' and 'p=reject'. Validate the record using online tools.
Key opinions
- Host Field: The 'host' field in Wix DNS settings for the DMARC record should be '_dmarc'.
- Incremental Policy Change: DMARC policy changes should be implemented incrementally, starting with 'p=none'.
- Validation: Validate the DMARC record using online tools after setup.
Key considerations
- Incorrect Host: Ensure the 'host' field is not left empty or filled with '@'.
- Confidence in Setup: Only transition to 'p=quarantine' and 'p=reject' when confident in the DMARC setup.
Expert view
Expert from Email Geeks explains that in Wix, the 'host' field when adding the DMARC record should be '_dmarc', not left empty or filled with an @. Currently, the record is incorrectly showing as a TXT record for the base domain instead of '_dmarc.domain.com'.
4 Aug 2024 - Email Geeks
Expert view
Expert from Word to the Wise shares that changing the DMARC policy should be done incrementally. Start with 'p=none' to monitor traffic, then transition to 'p=quarantine' to filter suspicious emails, and finally to 'p=reject' to block unauthenticated messages once you're confident in your setup.
14 Feb 2022 - Word to the Wise
What the documentation says
4 technical articles
Setting up a DMARC record involves adding a TXT record via the Wix dashboard's advanced DNS settings. DMARC records use specific tags like 'v', 'p', 'rua', and 'ruf' to define policy and reporting. The record must start with 'v=DMARC1;' and include a policy tag. SPF and DKIM are prerequisites for DMARC to function correctly.
Key findings
- Wix DNS Settings: DMARC records are added via the Advanced DNS settings in the Wix dashboard.
- DMARC Tags: DMARC records use tags like 'v', 'p', 'rua', and 'ruf' to define policy and reporting.
- Required Syntax: The DMARC record must start with 'v=DMARC1;' and include a policy tag.
- Prerequisites: SPF and DKIM are necessary prerequisites for DMARC.
Key considerations
- Tag Usage: Understand the function of each DMARC tag to effectively manage email handling.
- SPF and DKIM Setup: Ensure SPF and DKIM are correctly configured before implementing DMARC.
- Reporting Tags: Implementing reporting tags ('rua' and 'ruf') is recommended for monitoring DMARC performance.
Technical article
Documentation from Google explains the required syntax for a DMARC TXT record. The record must start with 'v=DMARC1;' and include a policy tag ('p=none', 'p=quarantine', or 'p=reject'). Reporting tags ('rua' and 'ruf') are recommended for monitoring.
5 Jun 2023 - Google
Technical article
Documentation from Microsoft shares that SPF and DKIM are prerequisites for DMARC. SPF verifies the sender's IP address, DKIM adds a digital signature, and DMARC builds upon these to provide policy enforcement and reporting.
8 Jun 2022 - Microsoft
Do I need to set up DMARC for subdomains?
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Do I need domain host access to update DMARC records?
Can I set DMARC to reject if my domain doesn't send email?
How do I properly set up DMARC records and reporting for email authentication?
Are DMARC RUA and RUF tags mandatory for compliance and what are their benefits?
When and why should I switch from DMARC p=none to p=quarantine or p=reject?
What are SPF, DKIM, and DMARC, and when are they needed?
