The overwhelming consensus from marketers, experts, and documentation sources is that Movable Ink does not inherently negatively affect email deliverability due to rendering delays. While rendering speed can be affected by factors like complex HTML, external asset loading, and improper coding, these issues are not specific to Movable Ink and can be mitigated through optimization, testing, and adherence to email marketing best practices. Maintaining a strong sender reputation, properly authenticating emails, and practicing good list hygiene are crucial for ensuring optimal deliverability, regardless of the use of dynamic content platforms like Movable Ink.
13 marketer opinions
The consensus among email marketers is that Movable Ink, when implemented correctly, does not negatively impact email deliverability due to rendering delays. While rendering speed can be affected by complex HTML and external asset loading, these factors are not specific to Movable Ink. Following email marketing best practices, such as maintaining a clean email list, authenticating your domain, optimizing images, and testing across email clients, is crucial for ensuring good deliverability, regardless of whether Movable Ink is used.
Marketer view
Email marketer from G2 Crowd reviewer shares that Movable Ink is a powerful tool, but its impact on deliverability depends on how well the email is designed and coded. Proper optimization and testing are crucial to avoid any negative effects.
11 Jul 2024 - G2 Crowd
Marketer view
Email marketer from Email on Acid blog explains that dynamic content itself doesn't inherently harm deliverability, but improper implementation or heavy code can slow down rendering. They advocate testing and optimizing for different email clients to avoid issues.
5 Feb 2023 - Email on Acid
5 expert opinions
Experts generally agree that Movable Ink is a reputable company and that deliverability issues are not primarily caused by the platform itself. Potential problems arise from improper implementation, poor coding practices affecting engagement, and the general deliverability landscape (sender reputation, authentication, list hygiene). Rendering time isn't directly measurable during the SMTP transaction, making deliverability effects secondary to other factors. Some deliverability companies may also exaggerate issues to sell solutions.
Expert view
Expert from Word to the Wise shares that dynamic content itself isn't the primary cause of deliverability problems. Instead, issues often arise from improper implementation, broken code, or practices that can negatively impact engagement metrics. Monitoring key metrics is key.
29 Jul 2023 - Word to the Wise
Expert view
Expert from Email Geeks shares that they don't know a lot about Movable Ink, but they haven’t known them to give bad advice, unlike some companies who promise to warm cold leads.
8 Aug 2023 - Email Geeks
4 technical articles
Documentation from Movable Ink, Litmus, Mailchimp, and AWS indicates that Movable Ink, when used correctly, should not negatively affect email deliverability. Movable Ink optimizes image rendering for fast load times, while Litmus highlights the importance of proper coding and testing. Mailchimp emphasizes image optimization, and AWS stresses the significance of maintaining a positive sender reputation, reinforcing the idea that deliverability is multifaceted and not solely dependent on the use of a specific platform.
Technical article
Documentation from Movable Ink explains that their platform optimizes image rendering to ensure fast load times, minimizing potential delays. They also proactively monitor deliverability and provide tools to help clients maintain healthy sending reputations.
19 Jun 2023 - Movable Ink
Technical article
Documentation from Mailchimp emphasizes the importance of optimizing images for email campaigns, regardless of the tools used for creating dynamic content. Properly compressed and sized images ensure fast loading times and avoid negatively impacting deliverability.
21 Jun 2022 - Mailchimp
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