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Valimail vs SimpleDMARC

Choose Valimail for comprehensive enterprise DMARC enforcement, choose SimpleDMARC for straightforward monitoring.
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Compare product functionality

Feature set

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Valimail presents a robust suite of tools segmented into Monitor, Enforce, and Align, each with distinct features. Its core strength lies in automated DMARC enforcement, which we've found to be highly effective in preventing spoofing and phishing. The platform excels at precision sender identification, even providing source IP data visibility in its higher-tier plans.
Valimail offers unlimited SPF lookups (beyond the 10-DNS lookup limit), automated DKIM, and comprehensive reporting. For enterprise clients, features like SAML/SSO, configurable alerts, and dynamic portfolios are available, reflecting its focus on large organizations with complex needs. They also support BIMI as a core feature across plans.
SimpleDMARC provides a more concise feature set focused on core DMARC monitoring and reporting. Its primary offerings include aggregate (RUA) and unlimited forensic (RUF) reports, along with historical data retention for one year. We noted its helpful look-alike domain alerts and threat visualization by map and geography, which are valuable for understanding attack vectors.
While SimpleDMARC covers the essentials for DMARC, it doesn't offer the deep automation or the breadth of advanced authentication features found in Valimail, such as automated SPF flattening or extensive DKIM management. Its features are geared towards identifying and reporting DMARC compliance issues rather than actively enforcing policies with the same level of granularity or automation as Valimail.
How easy is each product to use

User experience

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Valimail boasts an intuitive interface that simplifies complex DMARC data, making it accessible even for those with less technical expertise. Users frequently commend its easy setup process and clear dashboards that provide a straightforward overview of DMARC compliance and email traffic. We found that it streamlines SPF, DKIM, and DMARC management, significantly reducing manual effort.
However, some users have pointed out that certain advanced features or detailed reports can be less intuitive or require a learning curve to fully grasp. While the core monitoring is very user-friendly, navigating specific sub-sections or understanding nuanced failure insights might take a bit more time. The free vs. premium feature division can also be a source of frustration for some users.
SimpleDMARC lives up to its name with a user interface that we found to be very simple and easy to understand. The dashboard provides clear reports and analytics that quickly convey the security status of your domain. This straightforward approach is beneficial for users who prefer a less overwhelming platform focused on essential DMARC insights.
The simplicity, however, can sometimes come at the expense of depth. While it's easy to get an overview, some users might find that the platform doesn't offer the extensive drill-downs or advanced customization options that more complex environments might demand. Its DNS history feature, for instance, has been noted as an area for potential improvement in terms of user experience.
Which product has the best support

Support

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Valimail consistently receives high praise for its customer support, particularly during the onboarding phase. Users frequently highlight the professionalism, patience, and proactive assistance from their support engineers and dedicated account managers. We've experienced their team being highly responsive and helpful, clarifying complex DMARC matters with ease.
While overall support is strong, some feedback suggests that response times for specific technical tasks, like adding new IPs manually, might experience delays, especially for customers in different time zones. Access to deeper technical assistance like Valicare+ is often an add-on or restricted to higher-tier enterprise plans, which is a common practice for advanced features.
Information regarding SimpleDMARC's direct customer support is less detailed in public reviews. The emphasis appears to be on the simplicity of the product reducing the need for extensive support interventions. Given its more streamlined feature set, the complexity of issues requiring support might also be lower compared to more advanced solutions.
Based on the available information, it's hard to make a direct comparison to Valimail's extensive support structure. Users looking for high-touch, dedicated account management or in-depth technical assistance beyond basic troubleshooting might need to investigate SimpleDMARC's support offerings more thoroughly to ensure it aligns with their expectations.
Who should use each product

Suitability

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Valimail is an excellent choice for enterprises and large organizations with complex email ecosystems, multiple domains, and a need for stringent DMARC enforcement. Its automated DMARC, SPF flattening, and comprehensive reporting capabilities make it ideal for managing extensive email security requirements. It's particularly well-suited for organizations that prioritize proactive threat prevention and compliance.
For Managed Service Providers (MSPs) handling numerous clients, Valimail's multi-tenancy (via portfolios in Enterprise plans) and robust automation can be beneficial, though the per-domain pricing for advanced features should be considered. Small to Medium Businesses (SMBs) might find Valimail's full Enforce product too costly, though its free Monitor product offers good visibility for smaller operations to start with.
SimpleDMARC is well-suited for small to medium-sized businesses (SMBs) or organizations that need a straightforward, easy-to-use DMARC monitoring solution without the overhead of extensive enterprise features. Its focus on clear reporting and basic threat identification makes it a good entry point for those new to DMARC or with less complex email infrastructures.
While SimpleDMARC offers team invitations for multi-user access, its single active domain limit per paid plan might make it less scalable for MSPs managing many client domains, or for larger enterprises. Its features are geared towards providing essential visibility and alerts, rather than the deep, automated enforcement that enterprise-grade solutions offer.

How does Valimail compare with SimpleDMARC?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier
Free plan mentioned, details unspecified

Drawbacks and what to watch out for

Valimail's primary drawbacks include its pricing, which can be prohibitive for smaller businesses, and the perceived vendor lock-in due to its deep integration with DNS. Some users also noted that certain advanced features are not as developed as competitors, or that the free tier doesn't offer enough value to justify a jump to premium. SimpleDMARC, while simpler, faces criticism for its relatively high price point given its limited feature set for SMBs, and a user interface that some find overwhelming for beginners despite its name.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Easy DMARC Monitoring But Not Great
What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Good for a modern day business with heavy reliance on email.
What do you like best about SimpleDMARC? In complex IT environments, implementing DMARC becomes easy with their discovery tool. What do you dislike about SimpleDMARC? 99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features. What problems is SimpleDMARC solving and how is that benefiting you? Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
I like Valimail - mostly.
What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Simplified Form of Dmarc. Too easy to use and understand!
What do you like best about SimpleDMARC? The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not! What do you dislike about SimpleDMARC? It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark. What problems is SimpleDMARC solving and how is that benefiting you? It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
Straightforward onboarding
What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
SimpleDmarc is really simple to manage
What do you like best about SimpleDMARC? excellent reporting tools, easy to setup What do you dislike about SimpleDMARC? should include spam checking and IP reputation tools too What problems is SimpleDMARC solving and how is that benefiting you? Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
What do you like best about SimpleDMARC? The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly. What do you dislike about SimpleDMARC? Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols. What problems is SimpleDMARC solving and how is that benefiting you? Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)
A Must-Have for Email Security
What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)

Pricing

Valimail offers a complex, tiered pricing model with a free monitoring product, while SimpleDMARC has a more straightforward, but relatively high, flat monthly or annual fee for core DMARC services.
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Small
Monitor: Free. Align: $19/mo. Enforce Starter: $5k/yr.
$99/mo or $999/yr
Medium
Monitor: Free. Align: $19/mo. Enforce Starter: $5k/yr.
$99/mo or $999/yr
Large
Monitor: Free. Align: $19/mo. Enforce Starter: $5k/yr. Premium/Enterprise: Contact for pricing.
$99/mo or $999/yr
Enterprise
Enforce Premium/Enterprise: Contact for pricing.
$99/mo or $999/yr

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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
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    Valimail vs SimpleDMARC DMARC product review - Compare DMARC products - Suped