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Valimail vs DMARC Expert

Choose Valimail for comprehensive DMARC automation and a free tier, or DMARC Expert for specialized anti-phishing services and expert consultation.
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Compare product functionality

Feature set

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Valimail excels in offering a highly automated DMARC enforcement solution. From our experience, its strength lies in autonomously discovering all email sending services and maintaining SPF and DKIM alignment, even with complex third-party senders. This level of automation is truly remarkable, minimizing manual intervention.
Beyond core DMARC, Valimail includes features like BIMI support, detailed reporting dashboards, and an API for enterprise-level integration. We found the precision sender intelligence particularly effective for identifying legitimate and fraudulent sources quickly, giving us a clear picture of our email ecosystem.
DMARC Expert, on the other hand, provides a more hands-on approach, often augmented with expert consulting. While it offers a robust SaaS DMARC reports analyzer and hosted SPF and BIMI, its standout features are geared towards advanced threat detection and neutralization, like their technical takedown services for fraudulent domains.
We observed that DMARC Expert integrates IP blacklist (blocklist) checks and behavior-based AI-alerts, which are critical for active threat hunting. For those seeking direct intervention against phishing campaigns and domain impersonation, its credit-based takedown services offer a unique and powerful capability.
How easy is each product to use

User experience

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From our testing, Valimail offers a very intuitive and polished user interface. The dashboards present complex DMARC data in an easily digestible format, allowing for quick insights into email authentication status. Setup is generally straightforward, especially for monitoring, and the automated nature reduces ongoing management overhead.
While some deeper configurations require specific knowledge, the overall experience is geared towards simplifying DMARC enforcement. We particularly appreciated the guided workflows that help users progress from a monitoring policy to full enforcement with minimal fuss. It's designed to be effective even for those new to DMARC intricacies.
DMARC Expert's platform provides a functional interface, but we found it leans more towards a technical user, often complementing the SaaS portal with expert consultation sessions. While the reports analyzer is clear, it assumes a certain level of understanding of DMARC and related protocols.
The strength of DMARC Expert's user experience often comes from the human element, with experts guiding clients through complex issues. For those who prefer a more self-service, 'set and forget' model, there might be a steeper learning curve compared to Valimail's more automated approach.
Which product has the best support

Support

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Our interactions with Valimail's support have generally been positive. They offer a knowledge base, onboarding assistance, and dedicated account managers for various paid plans. The support team is knowledgeable and responsive, especially during initial setup and enforcement migration.
Users often praise Valimail's support for being helpful and proactive. While some advanced features might require reaching out to them, the assistance we received was thorough, ensuring a smooth DMARC journey. For larger enterprises, add-ons for technical account managers and Valicare services are available for even deeper support.
DMARC Expert's support is heavily weighted towards expert-led consultations. Their DMARC Premium plan includes Webex sessions, and the Enterprise plan offers a dedicated team of multidisciplinary consultants. For complex issues or organizations needing hands-on guidance, this model is highly beneficial.
Beyond the DMARC services, they offer a 'DMARC project accelerator' which is essentially a senior DMARC expert on-demand. This level of personalized, expert-driven support is a significant advantage for organizations that prefer direct human expertise over self-service troubleshooting.
Who should use each product

Suitability

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Valimail is an excellent choice for organizations of all sizes, from SMBs to large enterprises, looking for an automated and streamlined approach to DMARC. Its free monitoring tier makes it accessible for smaller businesses to gain initial visibility. Enterprise clients benefit from advanced features, API access, and comprehensive reporting to manage extensive email ecosystems.
For MSPs, Valimail's portfolio management features (in higher tiers) can support managing multiple client domains, though it might require some adaptation for multi-tenancy. Its focus on automation makes it suitable for teams wanting to reduce manual DMARC management.
DMARC Expert caters well to organizations that require not just DMARC reporting, but also proactive cybersecurity measures and expert guidance. This includes medium to large enterprises with significant email volume and a heightened concern for sophisticated impersonation attacks.
The DMARC MSSP plan is specifically designed for MSPs, offering a multi-user management dashboard to handle client domains effectively. For companies with a critical need for quick threat neutralization or those that prefer a consulting-led deployment, DMARC Expert's comprehensive services, including technical takedowns, are a strong fit.

How does Valimail compare with DMARC Expert?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Valimail, while powerful, sometimes leaves users wanting more detailed reporting or greater customization, especially regarding cost for features like advanced monitoring. We also noted occasional issues with beta features and some confusion around feature organization. DMARC Expert's primary drawback appears to be its pricing, which is less transparent upfront and often requires direct contact for a quote, potentially creating a barrier for smaller organizations or those seeking immediate pricing clarity.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Easy DMARC Monitoring But Not Great
What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)

Pricing

Valimail offers a notable free tier for basic monitoring, while DMARC Expert’s DMARC services start at a premium, albeit with options for specialized takedown and consulting services.

Pricing Tier

Valimail

DMARC Expert

Small
Monitor: Free
DMARC Premium: €105/month
Medium
Align Bronze: $19/month
DMARC Premium: €105/month
Large
Align Bronze: $19/month (up to 500k emails); then contact for higher tiers
DMARC Enterprise: From €5,500/year
Enterprise
Contact for pricing
DMARC Enterprise: From €5,500/year; DETECT plus Large: €10,000/year

Suped hard sell incoming!

Still not satisfied with Valimail or DMARC Expert?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    Valimail vs DMARC Expert DMARC product review - Compare DMARC products - Suped