Summary
Klaviyo preview emails not appearing in your inbox can stem from a multitude of factors including issues with Klaviyo's sending process, inbox filtering, suppression lists, firewalls, DNS settings, sender reputation, authentication protocols, email list quality, and spam reporting. Troubleshooting requires a comprehensive approach, including contacting Klaviyo support, checking spam/promotions folders, reviewing email filters and suppression lists, working with IT to whitelist Klaviyo, verifying DNS and authentication settings, improving sender reputation, practicing good list hygiene, and monitoring feedback loops.
Key findings
- Sending Issues: Klaviyo may not be sending the emails, or the ISP may be blocking them. Contact Klaviyo support.
- Inbox Filtering: Emails may be filtered into different Gmail tabs (Promotions, Social) or moved/deleted by email filters.
- Suppression List: The email address might be on Klaviyo's suppression list.
- Firewall Blocking: Company firewalls or email filtering services (like Proofpoint) may be blocking Klaviyo emails.
- DNS Configuration: Incorrect SPF, DKIM, and DMARC records can prevent email delivery.
- Sender Reputation: Low or damaged sender reputation can cause emails to be filtered into spam or blocked.
- Authentication Issues: Lack of proper email authentication protocols can prevent emails from arriving.
- List Quality: A low-quality email list can damage your sender reputation and cause delivery issues.
- Feedback Loops: Failure to sign up to feedback loops causes you to miss spam complaints
Key considerations
- Klaviyo Support: Engage Klaviyo support to verify sending issues and potential ISP blocking.
- Inbox Review: Thoroughly check spam/junk and promotions folders, as well as email filter settings.
- Suppression List Audit: Regularly audit Klaviyo suppression lists to avoid blocking legitimate emails.
- IT Collaboration: Work with your IT department to whitelist Klaviyo's sending IPs and domains.
- DNS Configuration: Implement and verify proper SPF, DKIM, and DMARC records.
- Reputation Management: Implement strategies to warm up your IP address and domain, building a positive sender reputation.
- Authentication Protocols: Ensure robust email authentication protocols are in place.
- List Hygiene Practices: Implement strict list hygiene practices, regularly removing unengaged or invalid email addresses.
- Feedback Loop Monitoring: Sign up to Feedback loops to learn when users mark you as spam.
What email marketers say
7 marketer opinions
Klaviyo preview emails may not appear in your inbox due to several reasons. These include being filtered into different Gmail tabs, being moved or deleted by email filters, being placed on a suppression list within Klaviyo, DNS configuration issues, firewall restrictions, or IP address blocklisting. It's crucial to investigate each of these areas to identify and resolve the problem.
Key opinions
- Gmail Tabs: Check promotional and other tabs in Gmail.
- Email Filters: Review email filters for rules affecting Klaviyo emails.
- Suppression List: Verify the email address isn't on Klaviyo's suppression list.
- DNS Settings: Ensure SPF, DKIM, and DMARC records are correctly configured.
- Firewall Blocking: Corporate firewalls may block test emails. Contact IT for whitelisting.
- IP Blocklisting: Check if your IP address is on any email blocklists.
Key considerations
- Firewall Access: Coordinate with your IT team to ensure Klaviyo is whitelisted to prevent firewall interference with test emails.
- Suppression Status: Regularly audit your Klaviyo suppression lists to avoid inadvertently blocking legitimate test emails.
- DNS Configuration: Maintain accurate DNS records (SPF, DKIM, DMARC) to ensure email authentication and prevent deliverability issues.
- Blocklist Monitoring: Proactively monitor your IP address to identify and address any blocklisting issues that may impact deliverability.
Marketer view
Email marketer from Stack Overflow mentions that incorrect DNS settings (SPF, DKIM, DMARC records) could be preventing email delivery. Verify that your DNS records are properly configured for Klaviyo.
23 Nov 2023 - Stack Overflow
Marketer view
Email marketer from Mailjet advises that you should check if your IP address has been blocked, you can find this out via a block list checker.
26 May 2023 - Mailjet
What the experts say
5 expert opinions
Klaviyo preview emails might be failing to appear in your inbox due to various reasons relating to sending issues, authentication, list quality, and spam reporting. Troubleshooting steps include contacting Klaviyo support, testing different destination addresses, ensuring proper email authentication (SPF, DKIM, DMARC), maintaining a high-quality email list, and monitoring feedback loops to address spam complaints.
Key opinions
- Klaviyo Sending Issues: Klaviyo might not be sending the emails or the ISP could be blocking them. Contact Klaviyo support and test with different destination addresses.
- Authentication Problems: Incorrect SPF, DKIM, and DMARC records can cause deliverability problems, especially with stricter mailbox providers.
- List Quality Impact: A low-quality email list (old, unengaged, purchased) can damage your sender reputation and cause delivery issues.
- Feedback Loop Importance: Signing up for feedback loops is crucial to identify and address when users mark your emails as spam.
Key considerations
- Klaviyo Support: Engage Klaviyo support to verify sending issues and potential ISP blocking.
- Authentication Configuration: Implement and regularly review SPF, DKIM, and DMARC records to ensure proper email authentication.
- List Hygiene: Implement strict list hygiene practices to remove unengaged or invalid email addresses and maintain a high-quality list.
- Feedback Loop Monitoring: Actively monitor and address feedback loops to promptly resolve spam complaints and improve sender reputation.
Expert view
Expert from Email Geeks suggests asking Klaviyo support to prove it's sending, or trying a different destination address to see if an ISP/MBP is blocking the test email. Also suggests using a test address provided by aboutmy.email to see if it goes through and highlight potential delivery failures.
3 Jul 2023 - Email Geeks
Expert view
Expert from Spam Resource explains that the quality of your email list significantly impacts deliverability. Sending to old, unengaged, or purchased lists can lead to low engagement and high bounce rates, damaging your sender reputation.
13 Jan 2022 - Spam Resource
What the documentation says
5 technical articles
Klaviyo preview emails might not appear in your inbox due to sender reputation issues, spam filtering, firewall interference, or lack of proper authentication. Checking the spam folder, whitelisting Klaviyo with your IT department, ensuring a good sender reputation through IP and domain warming, and implementing proper authentication are key steps to resolve the problem.
Key findings
- Sender Reputation: Low or damaged sender reputation can cause emails to be filtered into spam or blocked.
- Spam Folder Check: The preview email may have been filtered as spam.
- Firewall Blocking: Company firewalls or email filtering services may be blocking Klaviyo emails.
- Authentication Absence: Lack of proper email authentication can prevent emails from arriving.
Key considerations
- Sender Reputation Management: Implement strategies to warm up your IP address and domain to build a positive sender reputation.
- Spam Folder Monitoring: Regularly check your spam folder to identify any potential deliverability issues.
- IT Collaboration: Work with your IT department to whitelist Klaviyo's sending IPs and domains to bypass firewall restrictions.
- Authentication Implementation: Ensure proper email authentication protocols (SPF, DKIM, DMARC) are in place to improve deliverability.
Technical article
Documentation from Klaviyo outlines that the first step is to check the spam or junk folder of your email client. It is possible the preview email was filtered as spam.
5 Jul 2022 - Klaviyo
Technical article
Documentation from Klaviyo explains that a low or damaged sender reputation can cause emails to be filtered into spam or blocked entirely. Warming up your IP address and domain is essential for achieving optimal deliverability.
14 Jul 2021 - Klaviyo
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