Summary
Google Postmaster Tools (GPT) provides essential deliverability insights for custom sending domains that dispatch high volumes of email to Google users. It is designed to track the performance of your sending domain, rather than monitoring individual @gmail.com accounts. While the tool's reputation data encompasses all domains managed by Google, including both personal @gmail.com and G Suite recipient domains, other specific metrics like delivery errors and spam reports are primarily focused on email delivered to @gmail.com recipient addresses. Importantly, GPT treats all verified sending domains in a consistent manner, regardless of whether they are powered by Google Workspace, Microsoft 365, or another Email Service Provider, focusing solely on the sending domain's health as it interacts with Google's email ecosystem.
Key findings
- Custom Domain Focus: Google Postmaster Tools primarily provides data for custom sending domains that send significant volumes of email, rather than individual @gmail.com sender accounts.
- Broad Reputation Coverage: The reputation data within Google Postmaster Tools applies to all domains Google handles, encompassing both personal @gmail.com and G Suite recipient addresses.
- Specific Metric Distinction: While reputation data is broad, other detailed metrics, such as delivery errors and spam reports, are typically specific to emails delivered to @gmail.com recipient addresses.
- Sender Service Irrelevant: The tool analyzes the performance of the sending domain itself, not differentiating based on whether the sending domain is hosted by Google Workspace, Microsoft 365, or a third-party email service provider.
- Unified Domain Verification: The process to verify any custom domain within Google Postmaster Tools is identical, underscoring that the tool collects data uniformly across all verified sending domains.
Key considerations
- Register Custom Domains: Marketers should register their custom sending domains in Google Postmaster Tools to effectively monitor deliverability performance within Google's extensive email ecosystem.
- Distinguish Data Scope: It is important to understand that while your sending domain's reputation in Postmaster Tools applies to all domains Google handles, including G Suite, more specific metrics like delivery errors and spam reports are generally focused on email sent to @gmail.com recipient addresses.
- Focus on Sending Domain: The tool's primary utility is in assessing the health and performance of your sending domain when delivering emails to Google users, regardless of whether those users have @gmail.com or G Suite addresses.
- Not for Personal Accounts: Google Postmaster Tools is designed for high-volume, custom sending domains and cannot be used to monitor the deliverability of individual @gmail.com accounts.
- Service Agnostic Insights: Recognize that GPT treats all verified custom sending domains uniformly, meaning the data provided is not differentiated by the sender's underlying email service provider, such as Google Workspace versus a third-party ESP.
What email marketers say
10 marketer opinions
Google Postmaster Tools (GPT) primarily provides deliverability data for custom sending domains interacting with Google's extensive email ecosystem. It offers insights into your sending domain's performance, such as spam rates and reputation, when emails are delivered to Gmail recipients. This includes both personal @gmail.com addresses and custom domains hosted on Google Workspace, meaning the tool tracks delivery performance to recipients across Google's entire network. Importantly, GPT focuses on the health of the sending domain itself, providing a unified view regardless of whether that sending domain is part of Google Workspace, Microsoft 365, or another third-party Email Service Provider. There is no distinct set of data or interface for 'G Suite domains' as separate from other custom sending domains; all verified custom domains are treated consistently for data collection.
Key opinions
- Domain-Centric Data: Google Postmaster Tools primarily provides deliverability insights for your custom sending domain, rather than focusing on individual @gmail.com sender accounts.
- Comprehensive Recipient Coverage: The data in Google Postmaster Tools covers email delivery performance to all Google-hosted recipient domains, including both standard @gmail.com addresses and custom domains configured within Google Workspace.
- Service-Agnostic Tracking: Google Postmaster Tools treats all verified custom sending domains uniformly for data collection, regardless of whether the sender's domain is managed by Google Workspace, Microsoft 365, or another third-party email service provider.
- No Separate G Suite Data: There are no distinct data categories or interfaces within Google Postmaster Tools specifically for G Suite 'sending' domains versus other custom domains; all are monitored consistently as high-volume senders.
- Focus on Outbound Performance: The tool's primary utility is to assess the health of a sender's custom domain when delivering email to Google users, not to provide internal metrics for G Suite services or individual account activities.
Key considerations
- Register Custom Domains: Marketers should register their custom sending domains in Google Postmaster Tools to gain critical insights into deliverability to all Google users, including those on Google Workspace.
- Holistic View of Gmail Recipients: Understand that 'Gmail recipients' in Google Postmaster Tools encompasses all email addresses hosted by Google, including both @gmail.com and custom domains using Google Workspace.
- Unified Domain Treatment: Recognize that Google Postmaster Tools does not differentiate data based on the sending domain's underlying service, such as Google Workspace versus a third-party Email Service Provider. It provides a consistent view across all verified custom domains.
- Primary Focus on Senders: The tool is designed for high-volume custom domain senders and does not provide data for individual @gmail.com accounts or internal G Suite service metrics, focusing instead on outbound sending performance.
- Leverage for All Google Deliveries: Utilize Google Postmaster Tools to monitor and improve email performance for all campaigns directed at Google's vast user base, irrespective of their specific Google-hosted recipient domain.
Marketer view
Marketer from Email Geeks explains that Google typically does not consider G Suite data theirs, implying it's not included in Google Postmaster Tools.
30 Apr 2022 - Email Geeks
Marketer view
Marketer from Email Geeks shares an isolated use case where Google Postmaster Tools did show data for G Suite hosted email when traffic was sent from a client's IP address to their own G Suite domain, used to gauge TLS encryption rates.
7 Feb 2023 - Email Geeks
What the experts say
3 expert opinions
Google Postmaster Tools provides deliverability data for email traffic sent to recipients across Google's entire ecosystem, encompassing both personal @gmail.com addresses and custom domains hosted on Google Workspace (G Suite). While the tool's reputation data specifically applies to all domains Google handles, including G Suite, other detailed metrics like delivery errors or spam reports are primarily focused on email delivered to @gmail.com recipient addresses. Essentially, Postmaster Tools offers a unified view of your sending domain's performance for all Google-managed recipient inboxes.
Key opinions
- Broad Recipient Coverage: Google Postmaster Tools provides deliverability data for email sent to a wide range of Google-hosted recipients, including both individual @gmail.com accounts and custom domains configured through Google Workspace.
- Reputation Applies Universally: Your sending domain's reputation metrics within Postmaster Tools are applicable across all domains Google manages, encompassing both personal Gmail and G Suite recipient addresses.
- Metric Specificity: While reputation data is broad, other detailed metrics, such as delivery errors and spam reports, are more specifically tied to emails delivered to @gmail.com recipient addresses.
- No Distinct G Suite Reports: There are no separate data categories or dedicated reports within Google Postmaster Tools exclusively for G Suite domains; G Suite traffic is integrated into the overall Gmail recipient data.
Key considerations
- Monitor All Google Deliveries: Utilize Google Postmaster Tools to gain insights into your email deliverability for all Google-hosted recipients, regardless of whether they use @gmail.com or a G Suite domain.
- Understand Data Scope by Metric: Be aware that while your overall reputation in Postmaster Tools covers both @gmail.com and G Suite, certain specific metrics may have a narrower focus on @gmail.com recipients.
- Leverage for G Suite Insights: The tool offers valuable performance data for emails sent to organizations and individuals using G Suite-hosted custom domains.
- Integrated Reporting: Remember that Postmaster Tools integrates G Suite recipient data within its broader Gmail reporting, so you won't find separate 'G Suite' panels.
Expert view
Expert from Email Geeks explains, after confirming with Google, that Google Postmaster Tools' reputation data is for all domains Google handles, including G Suite, while all other data is exclusively for gmail.com.
2 Dec 2021 - Email Geeks
Expert view
Expert from Spam Resource explains that Google Postmaster Tools provides data for traffic sent to Gmail, encompassing both @gmail.com and G Suite email addresses (e.g., @mycompany.com).
2 Jul 2023 - Spam Resource
What the documentation says
4 technical articles
Google Postmaster Tools provides comprehensive deliverability data that is tied directly to your registered sending domain, regardless of whether that domain is associated with Google Workspace (G Suite) or another email service provider. The tool's focus is on monitoring the performance of high-volume mail sent from any custom domain to all Google users, including both individual @gmail.com accounts and custom domains hosted on Google Workspace. Therefore, Postmaster Tools does not offer distinct data points or separate reports for G Suite sending domains compared to other types of verified custom domains; the data is universally applied.
Key findings
- Sending Domain Focus: Google Postmaster Tools provides deliverability data specifically tied to your registered sending domain, without differentiating its metrics based on whether the sender's domain is a Google Workspace (G Suite) domain or another type of custom domain.
- Universal Data Application: The tool's insights, including reputation and error rates, are applied universally to any verified custom sending domain, irrespective of its underlying email service provider.
- No Distinct G Suite Sender Reports: Postmaster Tools does not offer separate data categories or unique dashboards for custom domains sending from Google Workspace compared to those sending via other platforms.
- Comprehensive Recipient Insight: While the data is tied to the sending domain, the deliverability insights cover email sent to all Google-managed recipient inboxes, including both @gmail.com accounts and custom domains hosted on Google Workspace.
Key considerations
- Register All Custom Domains: Marketers should register any custom sending domain in Google Postmaster Tools to monitor its performance, regardless of whether it is a G Suite domain or uses a third-party service.
- Consistent Monitoring Approach: Recognize that Postmaster Tools treats all verified custom sending domains uniformly, providing consistent monitoring and data without special distinctions for G Suite senders.
- Optimize for All Google Recipients: Leverage the tool's data to improve deliverability for all email campaigns targeting Google users, understanding that G Suite recipient data is integrated into the overall reporting.
- Absence of Sender-Specific G Suite Data: Do not expect Postmaster Tools to provide unique insights or separate reporting tailored specifically to the characteristics of your custom domain if it is a G Suite sender.
Technical article
Documentation from Google Workspace Admin Help explains that Google Postmaster Tools provides data on your email sending reputation, spam reports, and other metrics when you send large volumes of email to Gmail users from your domain. It focuses on the sending domain's performance, not differentiating based on whether the sender is a G Suite domain or another type of custom domain.
22 Jun 2023 - Google Workspace Admin Help
Technical article
Documentation from Google Workspace Admin Help shares that Postmaster Tools gives senders data about their emails, such as delivery errors, spam reports, and domain reputation, specifically to help improve deliverability to Gmail users. This data is tied to the registered sending domain, not to the type of email service (e.g., G Suite vs. standard Gmail.com account) used by the sender.
27 Sep 2023 - Google Workspace Admin Help
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