For DMARC record placement concerning subdomains, the prevailing best practice leans on DMARC's inherent policy inheritance. A DMARC record established at the organizational or root domain level will, by default, apply its policy to all associated subdomains. This approach simplifies management and fosters consistent email authentication. However, organizations retain the flexibility to tailor DMARC policies for individual subdomains. If a subdomain has unique email sending requirements, collaborates with third-party senders unable to align with the primary domain's policy, or necessitates a distinct enforcement level, a separate DMARC record can be published specifically for that subdomain. This subdomain-specific record takes precedence over the inherited organizational policy. Additionally, the 'sp=' tag can be utilized within the main DMARC record to define a default policy for subdomains lacking their own explicit DMARC record.
11 marketer opinions
For organizations managing email deliverability, the most effective method for DMARC record placement for subdomains generally involves leveraging DMARC's default inheritance. This means a single DMARC record established at the organizational or root domain level will automatically apply its policy across all associated subdomains, streamlining administration and providing unified protection against spoofing. While this top-down approach is widely recommended for its simplicity and consistency, there are scenarios where a more granular control is necessary. If a particular subdomain presents unique sending patterns, employs third-party services that cannot conform to the main domain's DMARC policy, or requires a distinct level of enforcement, an explicit DMARC record can be created for that specific subdomain. This specific record then overrides the inherited policy, allowing for tailored security measures without impacting the broader domain.
Marketer view
Email marketer from Email Geeks explains that the best approach for DMARC record placement depends on specific needs, especially administrative ownership of the organizational domain, and that there is no single right answer for everyone.
18 Mar 2023 - Email Geeks
Marketer view
Email marketer from Valimail Blog explains that the best practice for DMARC record placement for subdomains typically involves setting a policy at the organizational domain level, which then applies to all subdomains via inheritance. However, if a subdomain has unique sending requirements or uses third-party senders that can't align with the primary domain's DMARC policy, a specific DMARC record can be published for that subdomain to override the inherited policy.
2 Mar 2023 - Valimail Blog
3 expert opinions
For optimal DMARC deployment, managing policies for subdomains largely depends on DMARC's built-in policy inheritance. By default, a DMARC policy defined at the organizational, or root, domain level will extend its enforcement to all associated subdomains. This default setup can simplify DMARC management. However, organizations frequently need more tailored policies. To achieve this, a sp= tag within the main DMARC record can establish a default policy for subdomains that lack their own specific record. Alternatively, and with higher precedence, a distinct DMARC record can be published directly on a subdomain. This allows for fine-tuned control and overrides any inherited or sp= defined policy, enabling different DMARC postures based on specific operational needs.
Expert view
Expert from Email Geeks shares that while he prefers the organizational domain for DMARC records (at least p=none), it's also possible to publish independent subdomain-specific policies. He notes that the organizational domain can use an sp= policy for subdomains without their own, and that different policies might be desired for different domains.
17 May 2023 - Email Geeks
Expert view
Expert from Spam Resource explains that the best practice for DMARC record placement for subdomains involves understanding that a DMARC policy for a parent domain applies to its subdomains by default. To establish a different policy, an sp= tag can be used in the main DMARC record for a blanket subdomain policy, or a specific DMARC record can be published for a particular subdomain, which will take precedence over the parent domain's policy.
12 Dec 2024 - Spam Resource
5 technical articles
When establishing DMARC policies for an organization's domain space, a core principle is the automatic application of the root domain's policy to its subdomains. This inherent feature of DMARC simplifies management, as a single DMARC record published at the organizational or root domain level will, by default, extend its policy to all associated subdomains. This approach provides a unified and consistent framework for email authentication across the entire domain infrastructure. However, organizations retain the flexibility to deviate from this default. Should a specific subdomain have unique sending requirements, utilize third-party services that cannot conform to the main domain's policy, or necessitate a distinct level of enforcement, a separate DMARC record can be explicitly published for that subdomain. This subdomain-specific record then takes precedence, overriding the inherited policy and allowing for fine-tuned control over its email authentication.
Technical article
Documentation from DMARC.org explains that a DMARC policy published at the organizational domain level automatically applies to all its subdomains unless a specific DMARC record is published for a given subdomain, which then overrides the organizational policy for that particular subdomain.
29 Oct 2024 - DMARC.org
Technical article
Documentation from SendGrid Documentation confirms that a DMARC record published at the organizational domain level applies to all its subdomains by default. It's generally best practice to ensure all email-sending subdomains are compliant with the root domain's DMARC policy, aligning their SPF and DKIM records, or to explicitly define a separate DMARC record for specific subdomains if different policies are required.
17 Feb 2025 - SendGrid Documentation
Do I need to set up DMARC for subdomains?
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How do DMARC records on subdomains override root domain DMARC policies?
How do I set up DMARC records for subdomains?
How does DMARC policy application work with subdomains and CNAME records?
Should I add an explicit DMARC record for subdomains?