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Summary

For DMARC record placement concerning subdomains, the prevailing best practice leans on DMARC's inherent policy inheritance. A DMARC record established at the organizational or root domain level will, by default, apply its policy to all associated subdomains. This approach simplifies management and fosters consistent email authentication. However, organizations retain the flexibility to tailor DMARC policies for individual subdomains. If a subdomain has unique email sending requirements, collaborates with third-party senders unable to align with the primary domain's policy, or necessitates a distinct enforcement level, a separate DMARC record can be published specifically for that subdomain. This subdomain-specific record takes precedence over the inherited organizational policy. Additionally, the 'sp=' tag can be utilized within the main DMARC record to define a default policy for subdomains lacking their own explicit DMARC record.

Key findings

  • Default Inheritance: A DMARC record published at the organizational or root domain level automatically applies its policy to all subdomains, simplifying DMARC deployment and ensuring consistent email authentication across the domain space.
  • Subdomain Policy Override: Publishing a specific DMARC record directly for a subdomain will override any inherited DMARC policy from the organizational domain, allowing for tailored policies where needed.
  • Simplified Management Preference: Many experts recommend setting a single DMARC record at the root domain as the default approach, as it generally leads to easier DMARC management and consistent protection across your entire domain infrastructure.
  • Use of 'sp=' Tag: The 'sp=' tag within the organizational DMARC record can define a blanket policy for subdomains that do not have their own explicit DMARC record, offering a secondary layer of control without creating individual records for every subdomain.

Key considerations

  • Unique Sending Needs: Assess whether particular subdomains have distinct email sending patterns or utilize third-party services that cannot align with the primary domain's DMARC policy. These unique requirements often necessitate a subdomain-specific DMARC record.
  • Desired Policy Differences: Determine if certain subdomains require a stricter DMARC enforcement, such as p=reject, or a more relaxed policy, p=none, compared to the main domain's policy. This can be critical for testing or specific operational needs.
  • Administrative Ownership: Consider the administrative control and ownership structure of your organizational domain versus its subdomains. This can influence the feasibility and preferred method for DMARC record placement.
  • Balancing Consistency and Flexibility: Weigh the advantages of a unified, inherited DMARC policy across all subdomains against the need for granular control and flexibility to define unique policies for specific subdomains.

What email marketers say

11 marketer opinions

For organizations managing email deliverability, the most effective method for DMARC record placement for subdomains generally involves leveraging DMARC's default inheritance. This means a single DMARC record established at the organizational or root domain level will automatically apply its policy across all associated subdomains, streamlining administration and providing unified protection against spoofing. While this top-down approach is widely recommended for its simplicity and consistency, there are scenarios where a more granular control is necessary. If a particular subdomain presents unique sending patterns, employs third-party services that cannot conform to the main domain's DMARC policy, or requires a distinct level of enforcement, an explicit DMARC record can be created for that specific subdomain. This specific record then overrides the inherited policy, allowing for tailored security measures without impacting the broader domain.

Key opinions

  • Inherited Policy Default: A DMARC record established at the organizational domain level automatically extends its policy to all subdomains, ensuring broad and consistent protection.
  • Override Capability: Individual subdomains can have their own DMARC records published, which will override the inherited policy from the root domain to accommodate specific requirements.
  • Centralized Management: For ease of administration and consistent security, placing a single DMARC record at the root domain is widely considered the best practice unless unique circumstances dictate otherwise.
  • Strategic Application: Dedicated DMARC records for subdomains should only be implemented when there are distinct sending patterns or third-party integrations that necessitate a deviation from the main domain's policy.

Key considerations

  • Subdomain Use Cases: Thoroughly evaluate if any subdomains have unique email sending behaviors, such as transactional emails from a specific system, or rely on third-party senders that cannot fully align with your primary DMARC policy.
  • Policy Enforcement Needs: Determine if certain subdomains require a different level of DMARC enforcement - for example, a stricter policy like p=reject for critical communications, or a more relaxed policy during initial testing or specific campaigns.
  • Domain Management Structure: Take into account the administrative setup and ownership of different subdomains. This can influence whether a centralized DMARC policy or distributed, subdomain-specific policies are more practical and manageable.
  • Consistency vs. Customization: Weigh the benefits of a uniform DMARC policy across your entire domain infrastructure for simplified management against the operational necessity for tailored policies on individual subdomains.

Marketer view

Email marketer from Email Geeks explains that the best approach for DMARC record placement depends on specific needs, especially administrative ownership of the organizational domain, and that there is no single right answer for everyone.

18 Mar 2023 - Email Geeks

Marketer view

Email marketer from Valimail Blog explains that the best practice for DMARC record placement for subdomains typically involves setting a policy at the organizational domain level, which then applies to all subdomains via inheritance. However, if a subdomain has unique sending requirements or uses third-party senders that can't align with the primary domain's DMARC policy, a specific DMARC record can be published for that subdomain to override the inherited policy.

2 Mar 2023 - Valimail Blog

What the experts say

3 expert opinions

For optimal DMARC deployment, managing policies for subdomains largely depends on DMARC's built-in policy inheritance. By default, a DMARC policy defined at the organizational, or root, domain level will extend its enforcement to all associated subdomains. This default setup can simplify DMARC management. However, organizations frequently need more tailored policies. To achieve this, a sp= tag within the main DMARC record can establish a default policy for subdomains that lack their own specific record. Alternatively, and with higher precedence, a distinct DMARC record can be published directly on a subdomain. This allows for fine-tuned control and overrides any inherited or sp= defined policy, enabling different DMARC postures based on specific operational needs.

Key opinions

  • Automatic Policy Extension: A DMARC record set at the root domain applies its policy to all subdomains automatically, providing a baseline for email authentication.
  • Granular Subdomain Policies: Organizations can publish unique DMARC records directly on subdomains, which will take precedence over any inherited or blanket policies.
  • Root Domain Policy Advantage: While specific policies are possible, a DMARC record on the main organizational domain often streamlines management for most subdomains.
  • Blanket Subdomain Policy: The sp= tag in the parent domain's DMARC record allows for a universal subdomain policy that applies to subdomains without their own distinct record.

Key considerations

  • Specific Sending Requirements: Evaluate if any subdomains have unique email sending behaviors, such as transactional services or third-party senders that cannot comply with the root domain's policy.
  • Varying Enforcement Levels: Determine if certain subdomains require different DMARC enforcement actions (e.g., p=reject vs. p=none) based on their specific use cases or testing phases.
  • Management Complexity: Consider the effort involved in managing individual DMARC records for numerous subdomains versus a centralized approach, especially in large, complex email environments.
  • Unified vs. Tailored Policies: Weigh the benefits of consistent DMARC protection across your entire domain against the necessity for customized security postures on specific subdomains.

Expert view

Expert from Email Geeks shares that while he prefers the organizational domain for DMARC records (at least p=none), it's also possible to publish independent subdomain-specific policies. He notes that the organizational domain can use an sp= policy for subdomains without their own, and that different policies might be desired for different domains.

17 May 2023 - Email Geeks

Expert view

Expert from Spam Resource explains that the best practice for DMARC record placement for subdomains involves understanding that a DMARC policy for a parent domain applies to its subdomains by default. To establish a different policy, an sp= tag can be used in the main DMARC record for a blanket subdomain policy, or a specific DMARC record can be published for a particular subdomain, which will take precedence over the parent domain's policy.

12 Dec 2024 - Spam Resource

What the documentation says

5 technical articles

When establishing DMARC policies for an organization's domain space, a core principle is the automatic application of the root domain's policy to its subdomains. This inherent feature of DMARC simplifies management, as a single DMARC record published at the organizational or root domain level will, by default, extend its policy to all associated subdomains. This approach provides a unified and consistent framework for email authentication across the entire domain infrastructure. However, organizations retain the flexibility to deviate from this default. Should a specific subdomain have unique sending requirements, utilize third-party services that cannot conform to the main domain's policy, or necessitate a distinct level of enforcement, a separate DMARC record can be explicitly published for that subdomain. This subdomain-specific record then takes precedence, overriding the inherited policy and allowing for fine-tuned control over its email authentication.

Key findings

  • Automatic Policy Coverage: A DMARC record published at the main organizational domain level automatically applies its policy to all subdomains by default, offering unified email authentication.
  • Subdomain Policy Precedence: An explicit DMARC record published specifically for a subdomain will override the inherited policy from the root domain, allowing for tailored DMARC settings.
  • Unified Approach Recommended: Placing a single DMARC record at the organizational domain is often considered best practice for simplifying management and ensuring consistent DMARC compliance across the entire domain space.
  • Ensuring Compliance: It is crucial to ensure all email-sending subdomains either align with the root domain's DMARC policy, including their SPF and DKIM records, or have their own explicit DMARC record.

Key considerations

  • Subdomain Specificity: Evaluate whether any subdomains have unique email sending patterns, such as transactional email systems or third-party senders, which might not align with the root domain's DMARC policy.
  • Policy Enforcement Needs: Determine if specific subdomains require different DMARC enforcement levels, like 'p=reject' for critical communications or a more permissive 'p=none' for testing, compared to the main domain.
  • Administrative Ease: Consider the practicality and effort involved in managing a single DMARC record for the entire domain versus creating and maintaining individual records for multiple subdomains.
  • Balance of Control: Weigh the benefits of consistent DMARC protection across all subdomains through inheritance against the operational need for customized policies on particular subdomains.

Technical article

Documentation from DMARC.org explains that a DMARC policy published at the organizational domain level automatically applies to all its subdomains unless a specific DMARC record is published for a given subdomain, which then overrides the organizational policy for that particular subdomain.

29 Oct 2024 - DMARC.org

Technical article

Documentation from SendGrid Documentation confirms that a DMARC record published at the organizational domain level applies to all its subdomains by default. It's generally best practice to ensure all email-sending subdomains are compliant with the root domain's DMARC policy, aligning their SPF and DKIM records, or to explicitly define a separate DMARC record for specific subdomains if different policies are required.

17 Feb 2025 - SendGrid Documentation

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