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What are the best practices for DMARC setup, including organizational and subdomain policies and reporting?

Summary

Setting up DMARC (Domain-based Message Authentication, Reporting, and Conformance) correctly is fundamental for protecting your domain from impersonation and ensuring your legitimate emails reach the inbox. Best practices extend beyond a basic record to include thoughtful consideration of organizational and subdomain policies, along with a robust strategy for DMARC reporting. This comprehensive approach helps you gain full visibility into your email ecosystem and enforce policies effectively.

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What email marketers say

Email marketers often approach DMARC setup with a focus on practical implementation and minimizing disruption to email campaigns. Their primary concerns revolve around ease of management, clear understanding of policy impact, and ensuring all legitimate marketing communications are delivered without issue.

Marketer view

Marketer from Email Geeks indicates that having the entire DMARC record in the organizational domain would result in a cleaner and more manageable setup for their client.

13 Sep 2019 - Email Geeks

Marketer view

Marketer from ProjectManagers.net advises activating both SPF and DKIM on your domain as a prerequisite for setting up DMARC effectively. This foundational step ensures proper authentication.

22 Oct 2024 - ProjectManagers.net

What the experts say

Email deliverability experts focus on the technical nuances and strategic implications of DMARC policies. They underscore the necessity of comprehensive reporting for domain-wide email health and advise on the precise application of policies to maintain both security and optimal deliverability.

Expert view

Expert from Email Geeks observes that, based on the provided DMARC record, the organizational domain appears not to be receiving any reporting, which is a significant oversight.

13 Sep 2019 - Email Geeks

Expert view

Expert from Spamresource.com advises a phased approach to DMARC implementation, beginning with a monitoring-only policy before advancing to more stringent enforcement levels.

15 Apr 2024 - Spamresource.com

What the documentation says

Official DMARC documentation and related RFCs provide the foundational guidelines for implementing DMARC. These resources detail the various tags, their functions, and the hierarchy of policies, offering precise technical direction for proper deployment and reporting.

Technical article

Documentation from Mailgun explains that DMARC offers a comprehensive method for domain owners to monitor and control who is authorized to send email using their domain name.

01 Jan 2024 - Mailgun

Technical article

Documentation from DuoCircle defines the 'sp' tag as the subdomain policy, enabling domain owners to precisely specify how DMARC should handle unauthorized emails originating from their subdomains.

01 Apr 2024 - DuoCircle

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