DMARC (Domain-based Message Authentication, Reporting, and Conformance) reports are crucial for understanding your email ecosystem and protecting your domain from spoofing and phishing. These reports come in two primary types: RUA (Aggregate) and RUF (Forensic). While both provide valuable data, they differ significantly in the level of detail and privacy considerations. Generally, RUA reports offer an overview of email authentication results, whereas RUF reports, if received, contain more granular, message-specific information.
Key findings
RUA reports: Aggregate reports (RUA) provide statistical data on DMARC authentication results, including SPF and DKIM pass/fail rates, sending IP addresses, and message counts for emails purporting to be from your domain.
Privacy limitations: RUA reports are designed to preserve privacy, meaning they do not include the full recipient email address or the content of individual messages. They focus on aggregate domain-level information.
RUF reports: Forensic reports (RUF) contain more detailed information about individual messages that failed DMARC authentication. This can include redacted headers, body snippets, and sometimes URLs or attachments, though specific sensitive information is typically excluded for privacy reasons.
Scarcity of RUF: Despite their potential detail, RUF reports are rarely sent by most mailbox providers due to privacy concerns and the potential for exposing sensitive data. This makes RUA reports the primary source of DMARC feedback.
Microsoft's RUA data: Unlike other large mailbox providers, Microsoft's RUA reports uniquely include the envelope_to and envelope_from domains (but not the local parts of addresses) in the identifiers section.
Key considerations
Interpreting RUA: Focus on understanding the aggregate trends in your RUA reports to identify legitimate sending sources and unauthorized usage of your domain. You can learn how to interpret DMARC reports effectively.
RUF limitations: While RFC 7489 specifies RUF reports, their practical absence means relying on them for forensic analysis is generally not feasible. Most DMARC strategies revolve around RUA data.
Privacy vs. utility: The design of DMARC reporting balances the need for domain owners to gain insight into authentication failures with the crucial requirement to protect recipient privacy. This balance explains the limited detail in RUA reports and the rarity of RUF reports.
Setting up reports: Ensure your DMARC record correctly specifies the rua tag with an email address to receive aggregate reports. You can use a free DMARC record generator to assist with this setup. For further details on DMARC reporting standards, refer to the official DMARC RFC 7489 documentation.
Email marketers often approach DMARC reports with a focus on practical insights for campaign performance and brand protection. Their primary concern is usually to understand if their legitimate emails are reaching the inbox and if their brand is being protected from spoofing. Discussions among marketers typically revolve around the actionable data provided by RUA reports, acknowledging the privacy-centric nature of DMARC that limits exposure of personal recipient details and email content.
Key opinions
Focus on aggregate data: Marketers primarily use RUA reports to gain a comprehensive overview of their email traffic, helping to identify legitimate sending sources and monitor overall authentication performance.
Privacy expectations: Many marketers expect DMARC reports to be devoid of personally identifiable information, such as exact recipient email addresses or email content, in line with privacy best practices.
Limited RUF utility: There's a general consensus that RUF (forensic) reports, while potentially offering more detail on failed messages, are rarely received and therefore provide little practical value for day-to-day email marketing operations.
Brand protection focus: The main benefit seen by marketers in DMARC reports is their ability to reveal unauthorized use of their domain, which is crucial for preventing phishing and maintaining brand reputation.
Microsoft-specific data: Marketers note that Microsoft's RUA reports offer slightly more identifying domain-level information (envelope_to/from domains) compared to other providers, which can be a point of discussion regarding data granularity.
Key considerations
Report analysis: Marketers should utilize tools and services to analyze raw RUA reports into an easy-to-read format, extracting actionable insights without needing to delve into complex XML files. This helps with overall DMARC monitoring.
Understanding limitations: It is important for marketers to understand that DMARC reports are not designed for granular tracking of individual recipients or email content. Their purpose is primarily for domain authentication and abuse detection.
Proactive policy adjustment: Regularly reviewing RUA reports allows marketers to incrementally adjust their DMARC policy from monitoring to enforcement (quarantine or reject) safely, ensuring legitimate emails aren't impacted.
Adoption of RUF reports: While scarce, marketers should be aware that RUF reports could hypothetically provide detailed insights into specific email failures. However, they should not base their DMARC strategy around receiving them frequently.
Marketer view
Marketer from Email Geeks clarified that DMARC reports are designed to exclude personally identifiable information, such as who the email was originally sent to or the full content of the email.
05 Feb 2024 - Email Geeks
Marketer view
Marketer from VerifyDMARC states that RUA reports provide a thorough overview of a domain's email traffic, while RUF reports offer insights into specific email failures.
01 Nov 2023 - VerifyDMARC
What the experts say
Email deliverability experts provide deeper technical insights into the contents and practical implications of DMARC RUA and RUF reports. Their perspectives often highlight the technical nuances of how mail servers generate these reports, the specific data fields included or excluded, and the reasons behind the low adoption of RUF reports. Experts also shed light on variations in reporting, such as the unique data provided by Microsoft's RUA reports.
Key opinions
Content exclusion: Experts confirm that DMARC reports, particularly RUA, are strictly designed not to include the actual content of emails, prioritizing user privacy.
RUF's potential for detail: While RUF reports *could* provide more identifying information about individual messages (e.g., specific recipient addresses or headers), this is rarely seen in practice.
Near absence of RUF: A strong consensus among experts is that almost no mailbox providers send RUF reports, largely due to significant privacy concerns and potential data exposure.
Microsoft's RUA distinction: Experts highlight that Microsoft's RUA reports are notable for including envelope_to and envelope_from domains (but not local parts), providing a bit more context than other RUA reports.
Privacy vs. analytics balance: DMARC's reporting mechanism is seen as a compromise between providing domain owners with essential authentication data and safeguarding recipient privacy.
Key considerations
Actionable RUA data: Despite RUA reports not containing sensitive data, they are still highly valuable for identifying unauthorized sending sources and monitoring the health of your email authentication setup (SPF and DKIM). This data is essential for maintaining strong DMARC, SPF, and DKIM alignment.
Monitoring authentication results: Regularly reviewing DMARC aggregate reports is crucial to identify and troubleshoot issues like SPF TempError or DKIM failures, which can affect deliverability.
Policy enforcement: Experts recommend a phased approach to DMARC policy enforcement, moving from p=none (monitoring) to p=quarantine or p=reject only after thorough analysis of RUA reports. For more details, consider the SpamResource article on DMARC reporting.
Data aggregation services: Given the technical nature of RUA reports, using a DMARC analysis service is often recommended to efficiently process and visualize the data for easier interpretation.
Expert view
Expert from Email Geeks confirmed that DMARC reports, specifically RUA, do not include the full content of emails, upholding essential privacy standards.
05 Feb 2024 - Email Geeks
Expert view
Expert from SpamResource advised that while RUA reports provide aggregated data, it's crucial for email administrators to understand the limitations regarding privacy and personal recipient data, as they are not designed for individual tracking.
15 Mar 2023 - SpamResource
What the documentation says
Official documentation, such as RFCs and DMARC specification sites, provides the foundational understanding of what RUA and RUF reports are intended to contain. This documentation details the structure of these reports, the types of data points included, and the underlying principles, particularly regarding privacy. While the RFC specifies the possibility of RUF reports, the practical implementation by mail servers often differs due to real-world privacy concerns and operational complexities.
Key findings
RUA structure: RFC 7489 specifies that RUA reports are XML formatted documents containing statistical data, including the reporting organization, dates, policy published, and records of authentication results (SPF, DKIM, and DMARC outcomes) for various sending IPs.
RUF content: The documentation outlines RUF reports as containing more detailed, forensic information about individual messages that failed DMARC authentication, including email headers and potentially parts of the message body, typically with redactions for sensitive data.
Privacy emphasis: A core principle emphasized in the DMARC specification is the protection of user privacy. This often translates to aggregate data in RUA and heavy redaction or non-delivery of RUF reports.
Reporting intervals: RUA reports are typically generated and sent periodically, often daily, summarizing all traffic for the reporting period.
Key considerations
Compliance and requirements: Understanding the documentation helps ensure your DMARC record, including rua and ruf settings, complies with established standards. This includes being aware of the requirements for RUA and RUF in DMARC policies.
Policy definitions: The documentation clearly defines how DMARC policies (p=none, p=quarantine, p=reject) interact with reporting, influencing what data is gathered and how it's used for enforcement.
Understanding RFCs: For a comprehensive and authoritative understanding of DMARC and its reporting mechanisms, consulting the DMARC.org resources and the relevant RFCs (Request for Comments) is essential.
Impact of policy changes: Changes to your DMARC policy (e.g., moving from p=none to p=quarantine) are directly reflected in the reports, providing feedback on the impact of these enforcement decisions. It's also important to consider new DMARC RUA requirements for 2024.
Technical article
Documentation from RFC 7489 states that aggregate reports (RUA) provide statistical data on DMARC authentication results, including pass/fail rates for SPF and DKIM authentication mechanisms, along with sender IP addresses.
05 Feb 2024 - RFC 7489
Technical article
Documentation from DMARC.org outlines that RUA reports summarize email traffic that purports to be from a domain, detailing source IPs, message counts, and authentication outcomes against the domain's DMARC policy.