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Summary

DMARC (Domain-based Message Authentication, Reporting, and Conformance) reports are crucial for understanding your email ecosystem and protecting your domain from spoofing and phishing. These reports come in two primary types: RUA (Aggregate) and RUF (Forensic). While both provide valuable data, they differ significantly in the level of detail and privacy considerations. Generally, RUA reports offer an overview of email authentication results, whereas RUF reports, if received, contain more granular, message-specific information.

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What email marketers say

Email marketers often approach DMARC reports with a focus on practical insights for campaign performance and brand protection. Their primary concern is usually to understand if their legitimate emails are reaching the inbox and if their brand is being protected from spoofing. Discussions among marketers typically revolve around the actionable data provided by RUA reports, acknowledging the privacy-centric nature of DMARC that limits exposure of personal recipient details and email content.

Marketer view

Marketer from Email Geeks clarified that DMARC reports are designed to exclude personally identifiable information, such as who the email was originally sent to or the full content of the email.

05 Feb 2024 - Email Geeks

Marketer view

Marketer from VerifyDMARC states that RUA reports provide a thorough overview of a domain's email traffic, while RUF reports offer insights into specific email failures.

01 Nov 2023 - VerifyDMARC

What the experts say

Email deliverability experts provide deeper technical insights into the contents and practical implications of DMARC RUA and RUF reports. Their perspectives often highlight the technical nuances of how mail servers generate these reports, the specific data fields included or excluded, and the reasons behind the low adoption of RUF reports. Experts also shed light on variations in reporting, such as the unique data provided by Microsoft's RUA reports.

Expert view

Expert from Email Geeks confirmed that DMARC reports, specifically RUA, do not include the full content of emails, upholding essential privacy standards.

05 Feb 2024 - Email Geeks

Expert view

Expert from SpamResource advised that while RUA reports provide aggregated data, it's crucial for email administrators to understand the limitations regarding privacy and personal recipient data, as they are not designed for individual tracking.

15 Mar 2023 - SpamResource

What the documentation says

Official documentation, such as RFCs and DMARC specification sites, provides the foundational understanding of what RUA and RUF reports are intended to contain. This documentation details the structure of these reports, the types of data points included, and the underlying principles, particularly regarding privacy. While the RFC specifies the possibility of RUF reports, the practical implementation by mail servers often differs due to real-world privacy concerns and operational complexities.

Technical article

Documentation from RFC 7489 states that aggregate reports (RUA) provide statistical data on DMARC authentication results, including pass/fail rates for SPF and DKIM authentication mechanisms, along with sender IP addresses.

05 Feb 2024 - RFC 7489

Technical article

Documentation from DMARC.org outlines that RUA reports summarize email traffic that purports to be from a domain, detailing source IPs, message counts, and authentication outcomes against the domain's DMARC policy.

05 Feb 2024 - DMARC.org

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