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Summary

The new DMARC requirements, especially those introduced by Google and Yahoo for bulk senders in early 2024, have significantly elevated the importance of DMARC reporting. This includes understanding the roles of RUA (Aggregate) and RUF (Forensic) reports. While DMARC itself doesn't strictly mandate the use of these reporting addresses, the ability to receive and analyze these reports is crucial for effective DMARC implementation and maintaining strong email deliverability.

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What email marketers say

Email marketers often find DMARC reports, particularly RUA, to be an indispensable tool for understanding their email ecosystem. While the technical specifics can be daunting, the consensus is that RUA reports provide the necessary insights to troubleshoot deliverability issues and protect brand reputation from spoofing. RUF reports, however, remain a niche concern due to their complexity and privacy implications.

Marketer view

Marketer from Email Geeks notes that they are seeking the correct guidance for clients regarding what DMARC reporting they need to implement. They mention hearing about more rigid DMARC notification requirements coming soon.

24 Jan 2024 - Email Geeks

Marketer view

Marketer from Skysnag suggests that RUF reports are censored versions of specific emails that fail DMARC, while RUA reports offer a thorough overview of a domain's authentication status, making RUA generally more practical and widely adopted.

10 Jun 2022 - Skysnag

What the experts say

Email deliverability experts consistently advocate for the implementation of RUA reports due to their critical role in providing visibility into a domain's email authentication landscape. While RUF reports offer granular detail, their practical utility is often limited by privacy concerns and inconsistent support from mailbox providers. Experts agree that RUA reports provide sufficient data for nearly all DMARC deployment and troubleshooting scenarios.

Expert view

Expert from Email Geeks states that neither RUA nor RUF reports are technically required, but RUA is very strongly recommended for effective DMARC implementation and monitoring.

24 Jan 2024 - Email Geeks

Expert view

Expert from SpamResource highlights that while RUF reports provide forensic details, they can expose personal data, making them less commonly used and often redacted to the point of being unhelpful.

20 Feb 2023 - SpamResource

What the documentation says

Official DMARC documentation and industry standards primarily define RUA and RUF reports and their intended purposes. While RUA is designed for statistical oversight, RUF aims to provide specific details on authentication failures. However, the documentation also implicitly acknowledges the practical challenges, particularly around data privacy, that limit the widespread adoption and utility of RUF reports compared to their aggregate counterparts.

Technical article

Documentation from GoDMARC Knowledge Base states that DMARC reports come in two primary formats: RUA (Aggregate Reports) and RUF (Forensic Reports), each providing distinct types of information to aid in email authentication.

10 Sep 2022 - GoDMARC Knowledge Base

Technical article

Documentation from Scaleway explains that RUA reports provide aggregated data about a domain's email authentication activity, offering a comprehensive overview of compliance and threats.

18 Apr 2023 - Scaleway Documentation

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