Suped

Summary

For domains that do not send email, setting a DMARC policy of p=reject is generally considered a safe and effective practice. This configuration explicitly tells receiving mail servers to reject any email that claims to be from your domain but fails DMARC authentication checks. It's a strong measure against email spoofing and phishing attempts that leverage your brand's reputation, even if your domain isn't an active sender.

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What email marketers say

Email marketers and domain administrators often face the question of how to configure DMARC for domains that primarily serve as websites and are not intended to send email. Their discussions highlight the balance between robust security (using p=reject) and the potential, albeit small, risk of blocking legitimate, unforeseen email traffic.

Marketer view

A Marketer from Email Geeks indicates that they assumed it would be acceptable to set DMARC to p=reject for a website domain that does not send email, primarily to satisfy external checker tools. They sought confirmation on this approach.

22 Sep 2020 - Email Geeks

Marketer view

A Marketer from Email Geeks advises checking for any contact forms, CRM integrations, or web servers sending technical reports from the domain. These hidden sending sources could be impacted by a p=reject policy.

22 Sep 2020 - Email Geeks

What the experts say

Deliverability experts generally agree that a DMARC p=reject policy is appropriate for domains that explicitly do not send email. Their advice centers on ensuring no unintended email flows exist and on managing stakeholder expectations regarding the immediate and firm blocking of non-compliant mail.

Expert view

A Deliverability Expert from Email Geeks confirms that setting p=reject is acceptable as long as no mail is sent with that domain or any subdomain or superdomain in the From: address.

22 Sep 2020 - Email Geeks

Expert view

A Deliverability Expert from Email Geeks mentions that there are M3AAWG documents available that discuss how to 'park' a domain in scenarios where it does not send email, providing guidance on best practices.

22 Sep 2020 - Email Geeks

What the documentation says

Official DMARC documentation and related RFCs (Request for Comments) outline the purpose and mechanisms of DMARC, including the various policy options. While they don't specifically focus on non-sending domains, the principles apply, suggesting that p=reject is the strongest enforcement policy to prevent unauthorized use of a domain.

Technical article

DMARC documentation outlines that a DMARC policy tells ISPs whether to reject, quarantine, or do nothing with an email that fails authentication against a domain. This gives domain owners direct control over how their domain is used.

05 Mar 2021 - WP Mail SMTP

Technical article

Official DMARC guides indicate that the 'reject' policy is the strongest enforcement option, advising receiving servers to refuse delivery of any email from the domain that does not pass DMARC authentication. This is crucial for maintaining domain integrity.

14 Jan 2024 - DuoCircle

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