The safest path to implementing a DMARC p=reject policy involves a strategic, multi-phased approach with meticulous monitoring. Organizations should begin with a p=none policy to gather comprehensive DMARC reports and identify all legitimate email sending sources, including third-party services and internal applications. Following this discovery phase, a gradual transition to p=quarantine should occur, often utilizing the 'pct' tag to enforce the policy incrementally. Continuous analysis of DMARC aggregate and forensic reports is critical at each stage to ensure all legitimate mail passes SPF and DKIM authentication and DMARC alignment. Only once all authorized email streams are confirmed to be DMARC-compliant, and potential issues like mail forwarding are understood, should a progressive move to p=reject be initiated, again with careful monitoring and potentially the 'pct' tag. This diligent process minimizes the risk of inadvertently blocking legitimate emails and preventing deliverability issues.
11 marketer opinions
To implement a DMARC p=reject policy safely and avoid deliverability issues, organizations must adopt a strategic, multi-phased approach centered on continuous monitoring and meticulous configuration. The process typically begins with setting a p=none policy to gather comprehensive DMARC reports, enabling administrators to identify and understand all legitimate email sending sources, including those from various departments and third-party services. Following this discovery phase, a gradual transition to p=quarantine is recommended, often employing the 'pct' tag to enforce the policy incrementally. Throughout these stages, vigilant analysis of DMARC aggregate and forensic reports is paramount to ensure that all legitimate email streams achieve SPF and DKIM authentication and DMARC alignment. Only once all authorized email flows are confirmed to be DMARC-compliant should a progressive move to p=reject be initiated, ideally still with the 'pct' tag for a controlled rollout. This diligent, often months-long process minimizes the risk of inadvertently blocking legitimate emails, safeguarding deliverability.
Marketer view
Email marketer from Email Geeks emphasizes the critical need to continuously read DMARC reports before and after changing policies, especially when moving to p=reject, to resolve unknown email sources. They cite an incident where GitLab.com experienced a major outage partly because DMARC was not enabled for cronjob emails, leading to rejections and a lack of awareness about backup failures. They explain that setting a reject policy is a significant step because it's often difficult to identify all email sources from a domain across different departments, though subdomains offer more control than root domains.
18 Dec 2023 - Email Geeks
Marketer view
Email marketer from Mailchimp Knowledge Base shares that to safely implement a DMARC p=reject policy without impacting deliverability, senders should adopt a phased approach, beginning with p=none for data collection, then progressing to p=quarantine, and finally p=reject, ensuring all legitimate email sending services are properly configured with SPF and DKIM.
15 Oct 2023 - Mailchimp Knowledge Base
4 expert opinions
A secure transition to a DMARC p=reject policy requires a carefully executed, iterative process to prevent email deliverability issues. This journey begins with an initial p=none policy, which is crucial for collecting DMARC reports and uncovering all legitimate email sending sources that may not yet be properly authenticated. After thoroughly analyzing these reports and correcting any authentication or alignment failures, the next step involves a cautious shift to p=quarantine. This intermediate stage should ideally use the 'pct' tag to incrementally enforce the policy, such as starting with a low percentage and gradually increasing it while constantly monitoring DMARC feedback. Only when there is full confidence that all authorized mail streams are correctly aligned and authenticated should the progression to a p=reject policy begin, similarly using the 'pct' tag for a controlled rollout. This methodical approach ensures that even complex scenarios like mail forwarding are accounted for, significantly reducing the risk of legitimate emails being blocked.
Expert view
Expert from Email Geeks explains that to implement a DMARC p=reject policy safely, one should start with p=none, monitor RUA reports for unauthenticated mail, then gradually transition to p=quarantine, increasing the percentage (e.g., 25%, 50%, 75%, 100%) and monitoring for errors or impacted mail. Once successful, repeat the gradual increase for p=reject. This approach minimizes impacts, even for issues like mail forwarding and broken DKIM keys, noting that some companies opt to remain at p=quarantine at 100% due to less risk.
18 Feb 2022 - Email Geeks
Expert view
Expert from Email Geeks shares that major mailbox providers, including Gmail, Hotmail, and Yahoo, maintain lists of forwarding domains. This practice helps ensure that forwarded mail, even if it might otherwise create DKIM violations under a strict DMARC policy, can still reach the recipient's inbox.
28 May 2022 - Email Geeks
5 technical articles
Safely moving to a DMARC p=reject policy necessitates a deliberate, multi-phased approach, beginning with a p=none policy to meticulously gather data and identify all legitimate email sending sources. This initial monitoring phase allows administrators to analyze DMARC reports, correct any SPF or DKIM misconfigurations, and ensure proper authentication and alignment for all authorized email streams. The transition then progresses cautiously to p=quarantine, often employing the 'pct' tag to incrementally enforce the policy while continuously monitoring its impact. Only after confirming that all legitimate mail is correctly authenticated and aligned should a final, gradual shift to p=reject be initiated, ideally still using the 'pct' tag for a controlled rollout. This methodical, data-driven process, supported by DMARC analysis tools, is essential to prevent the inadvertent blocking of legitimate emails and maintain robust deliverability.
Technical article
Documentation from DMARC.org explains that safely implementing DMARC p=reject involves a gradual, phased approach, starting with p=none for monitoring, then progressing to p=quarantine, and finally p=reject, while carefully analyzing DMARC reports at each stage to ensure legitimate emails are not affected.
13 May 2023 - DMARC.org
Technical article
Documentation from Google Workspace Admin Help shares that to safely implement DMARC p=reject, administrators should begin with a p=none policy to gather data, then transition to p=quarantine, and finally p=reject, using the 'pct' tag to gradually increase enforcement while continuously monitoring DMARC reports for legitimate email deliverability.
11 Sep 2022 - Google Workspace Admin Help
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