Suped

Does Google Postmaster Tools (GPT) data include Google Workspace accounts, or only Gmail.com accounts?

Summary

Google Postmaster Tools (GPT) provides crucial insights for email deliverability. For a long time, there was a common belief that GPT data was exclusively for gmail.com accounts. However, recent observations and interpretations of Google’s current documentation indicate a broader scope. It's now evident that GPT does include data for Google Workspace (formerly G Suite) accounts, especially concerning domain and IP reputation.

What email marketers say

Email marketers have noticed a significant shift in Google Postmaster Tools' data coverage, observing metrics for Google Workspace recipients that were not previously anticipated. This development has prompted re-evaluation of how they monitor and optimize their email deliverability, especially for B2B campaigns.

Marketer view

Marketer from Email Geeks observes GPT activity for B2B senders targeting zero gmail.com addresses, which strongly suggests that data from Google Workspace accounts is now included.

07 Feb 2022 - Email Geeks

Marketer view

Marketer from Email Geeks notes that Google Postmaster Tools documentation no longer specifically references limiting data to gmail.com recipients, indicating a likely shift in data coverage.

07 Feb 2022 - Email Geeks

What the experts say

Email deliverability experts have largely confirmed that Google Postmaster Tools incorporates data from Google Workspace accounts, especially for critical metrics like domain reputation. This understanding stems from direct communications with Google representatives and detailed analysis of GPT's observed behavior.

Expert view

Expert from Email Geeks confirms a Google employee explicitly stated that Google Postmaster Tools' domain reputation data specifically includes information gathered from Google Workspace customers.

07 Feb 2022 - Email Geeks

Expert view

Expert from Email Geeks recounts how a Google employee initially provided incorrect information but later corrected it after checking with developers, thereby confirming Workspace data inclusion for domain reputation.

07 Feb 2022 - Email Geeks

What the documentation says

While older documentation might have been ambiguous or restrictive, current Google resources, particularly their sender guidelines, indicate that Google Postmaster Tools data encompasses both standard gmail.com users and Google Workspace accounts. This suggests a unified approach to email data within the Google ecosystem.

Technical article

Documentation from Google Support states that a Gmail user includes both personal @gmail.com accounts and users within Google Workspace domains, indicating unified data treatment.

04 Dec 2023 - Google Support

Technical article

Documentation from Iterable's blog post highlights that Google Postmaster Tools is designed to help senders understand their email performance across the broad Google ecosystem, encompassing all recipient types.

21 Mar 2024 - Iterable Blog

11 resources

Start improving your email deliverability today

Get started