Implementing BIMI involves a multi-stage process with associated costs and technical requirements. Initially, email authentication using SPF and DKIM, combined with a DMARC policy of 'quarantine' or 'reject,' is essential. The main costs stem from trademark registration (ranging from $250 to $600) and obtaining a Verified Mark Certificate (VMC), which can cost between $1200 and $1900 annually, though self-asserted BIMI (without a VMC) can be used for testing with some providers like Yahoo. A VMC validates the brand's logo and is required by Gmail. Creating a BIMI DNS record pointing to the SVG logo file (hosted securely over HTTPS) is necessary. The SVG logo must meet specific criteria, including being a square aspect ratio, having a solid background, and being under 32KB. Maintaining good email hygiene and sender reputation is paramount for maximizing BIMI's benefits, such as increased brand visibility, improved deliverability, and enhanced trust. Before a full rollout, testing with a small audience segment is recommended. Careful planning and monitoring of deliverability metrics are also crucial for successful BIMI implementation.