Creating a BIMI-compliant SVG logo involves adhering to the SVG Tiny Portable/Secure profile, ensuring it's a vector graphic, publicly accessible via HTTPS, and devoid of animation/interactivity. While existing BIMI SVG conversion tools remain unchanged and aim to fix the SVG format, the starting SVG must be mostly correct. Common validation failures include incorrect profiles, unsupported features, and improper XML structure. Guidance suggests using simple vector shapes, avoiding gradients, and validating/cleaning the code with tools and text editors. Software like Inkscape and Illustrator are recommended, but profile understanding and clean code generation are crucial. There are guides/videos that provide walkthroughs as well.
9 marketer opinions
Creating a BIMI-compliant SVG logo involves several key steps and considerations. It's essential to use vector graphics software (like Adobe Illustrator or Inkscape) and ensure the SVG adheres to the SVG Tiny Portable/Secure profile. Optimization is crucial, involving simplifying shapes, avoiding gradients and complex effects, and removing unnecessary markup that can cause validation issues. Multiple sources stress the importance of thorough validation using online tools and manual code cleanup. Making the SVG accessible via HTTPS is another critical requirement. Furthermore, understanding and addressing common validation failures related to incorrect profiles, unsupported features, and structural errors is vital for successful BIMI implementation.
Marketer view
Email marketer from Email Geeks shares another video his company put out about creating a BIMI-supported SVG logo file: <https://blog.redsift.com/bimi/how-to-create-a-bimi-supported-svg-logo-file/>
30 Jun 2024 - Email Geeks
Marketer view
Email marketer from StackOverflow explains the common issues that cause BIMI SVG validation failures, such as incorrect SVG profile, presence of unsupported features (like filters or scripts), or incorrect XML structure. It also suggests using online validators to identify specific errors.
22 Jan 2025 - StackOverflow
4 expert opinions
BIMI logo SVG conversion tools, while not recently updated, primarily aim to convert SVGs to the Tiny Portable/Secure profile required for BIMI, a process often necessary as standard SVG tools don't natively export in this format. These tools perform basic corrections, but the SVG must be mostly correct initially. Validation is crucial, checking for compliance with the Tiny Portable/Secure profile and addressing issues like unsupported features or incorrect XML structure. A video resource exists demonstrating how to use these conversion tools.
Expert view
Expert from Word to the Wise discusses BIMI SVG validation issues, recommending checking for compliance with the SVG Tiny Portable/Secure profile and using validators to identify problems like unsupported features or incorrect XML structure.
22 Aug 2024 - Word to the Wise
Expert view
Expert from Email Geeks states that nothing has changed with the BIMI logo SVG conversion tools or required software since they (the BIMI group) published them.
24 Mar 2023 - Email Geeks
4 technical articles
Creating a BIMI logo requires adherence to the SVG Tiny Portable/Secure profile, necessitating vector graphics, HTTPS accessibility, and the removal of animation/interactivity. The SVG Tiny profile is designed for resource-constrained devices, omitting features like filters to reduce file size and processing overhead. Specifications for SVG Tiny 1.2 detail supported features and syntax, ensuring consistent rendering. Inkscape offers a direct save-as option to generate SVG Tiny compliant files.
Technical article
Documentation from W3C outlines the SVG Tiny 1.2 profile specifications, detailing the supported features, syntax, and rendering requirements. It emphasizes adherence to these specifications for interoperability and consistent display across different platforms and devices, crucial for BIMI compliance.
24 Dec 2023 - W3C
Technical article
Documentation from Inkscape shows how to save as SVG Tiny. When saving your work, select `Optimized SVG` as the output format in the save dialog. In the dialog window that pops up, on the `Options` tab, there is an `SVG version` option. Select `SVG 1.1` in the dropdown.
21 Nov 2021 - Inkscape
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