Improving email click rates involves a multifaceted approach encompassing content relevance, personalization, strategic design, and technical optimization. Key strategies include sending content subscribers want, tailoring emails based on user data and interests through segmentation, and ensuring clear subject lines and compelling calls-to-action (CTAs). Mobile optimization, accessible design, and visually appealing layouts enhance user experience. Managing email frequency and adhering to authentication standards are vital for deliverability. Building trust by setting clear expectations and offering relevant incentives further encourages click-throughs.