The best inbox monitoring tools for Sparkpost and Amazon SES encompass a variety of options, ranging from dedicated third-party platforms like GlockApps, Litmus, Validity Everest, MailMonitor, and InboxMonster, to built-in features offered by Sparkpost and Amazon SES themselves. Key strategies involve utilizing inbox placement testing through seed accounts, monitoring critical email metrics (bounce rates, open rates, click-through rates), setting up bounce/complaint notifications via Amazon SNS, and tracking reputation data using feedback loops and blocklist monitoring services. eDataSource provides enhanced integration for Sparkpost users. A holistic approach, combining platform-specific tools with broader reputation monitoring services, is recommended for comprehensive deliverability management.
12 marketer opinions
Several tools and methods are available for inbox monitoring with Sparkpost and Amazon SES. These include dedicated platforms like GlockApps, Litmus, Validity Everest, MailMonitor, and InboxMonster, which offer features such as inbox placement testing via seed accounts and comprehensive deliverability analytics. Additionally, monitoring key email metrics like bounce rates and click-through rates, along with utilizing Amazon CloudWatch and setting up bounce/complaint notifications through Amazon SNS, are essential for maintaining deliverability. Feedback loops and blocklist monitoring also provide insights into sender reputation and potential deliverability issues.
Marketer view
Email marketer from Mailjet highlights the importance of monitoring key metrics like bounce rate, open rate, and click-through rate to ensure optimal email deliverability when using tools like Sparkpost or Amazon SES.
17 Sep 2024 - Mailjet
Marketer view
Email marketer from Reddit shares that tools like GlockApps or Litmus can provide insights into inbox placement for emails sent through platforms like Amazon SES, helping to identify potential deliverability issues.
5 Nov 2021 - Reddit
3 expert opinions
Expert advice highlights the importance of using a multi-faceted approach to inbox monitoring for Sparkpost and Amazon SES. This includes leveraging platform-specific tools like eDataSource (a Sparkpost product) for integrated reporting. Monitoring feedback loops (FBLs) and reputation data from services like Microsoft SNDS and Google Postmaster Tools are crucial for understanding and addressing deliverability problems. Additionally, it's essential to monitor blocklists and track IP/domain reputation to maintain overall deliverability.
Expert view
Expert from Word to the Wise explains that monitoring blocklists is crucial for maintaining deliverability and recommends using tools to track your IP and domain reputation, especially when using services like Sparkpost and Amazon SES.
23 Nov 2023 - Word to the Wise
Expert view
Expert from Email Geeks suggests eDataSource, a Sparkpost product, for better integration with current reporting, especially for users with both Sparkpost and AWS.
21 Feb 2025 - Email Geeks
5 technical articles
Both Amazon SES and Sparkpost offer built-in monitoring tools and features to track email deliverability. Amazon SES provides options like the SES console, Amazon CloudWatch, and the SES API for monitoring sending activity, bounces, complaints, and deliveries. It also supports setting up bounce and complaint notifications via Amazon SNS. Sparkpost features real-time data, automated analysis, and webhooks for receiving event data like bounces, deliveries, and opens. Amazon SES also offers an optional Virtual Deliverability Manager for proactive monitoring.
Technical article
Documentation from Amazon AWS explains that Amazon SES provides several ways to monitor your sending activity, including using the SES console, Amazon CloudWatch, and the SES API. These tools allow you to track metrics like sends, bounces, complaints, and deliveries.
15 Feb 2023 - Amazon AWS
Technical article
Documentation from Sparkpost details that webhooks allow you to receive real-time event data, like bounces, deliveries, and opens, which can be used to monitor the performance of your emails when using Sparkpost.
5 Mar 2024 - Sparkpost
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